Term Paper on "Yum Brand"
Term Paper 4 pages (1028 words) Sources: 2 Style: MLA
[EXCERPT] . . . .
YUM! BrandCompany overview
Yum! Brands was created in 1997 as a spin off of Pepsi Co, which at that time owned Pizza Hut, KFC and Taco Bell. The company is based in Kentucky and acquired 4 more restaurant brands since its creation: A&W All American Food, Long John Silver's, WingStreet (U.S.) and East Downing (China).
The company that was ranked 262 by Fortune 500 in 2007 operates a chain of over 34,000 restaurants in more than 100 countries. Its key growth strategies are focused on international expansion to drive a global dynamic business. The number of employees was over 53,000 in the end of 2006 and the revenues over $9.5 billion. Yum! Brands is the largest restaurant chain in the world in terms of system restaurants (Clarke et.al., 2006).
The wide variety of product portfolio and international expansion strategy turned Yum! Brands into a successful fast growing business. The company offers an enormous investing potential as the outlook for financial performance is very optimistic.
Distribution and products
The sales regional breakdown is divided into three parts: U.S. (homeland), international (all countries other than U.S. And China) and China.
Yum! Brands offers a wide range of products to its customers as an alternative to home cooking. These product fall into the fast food category and include among others: pizza, burgers, Mexican food and seafood. The management is permanently looking for ways to prepare the food in a healthier way, which is essential given the fast food category. Thus, according to David Novak, the company's chief executive, the fo
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Taco Bell is selling Mexican style food and was ranked the 5th largest within the burger restaurant concept. Pizza Hut is the worldwide leader for pizza products and it's one of the most successful brands in the company's expansion in China. Long John Silver's is leader in the seafood market and the brand is important as in this specific market, the company doesn't seem to have competitors. KFC is the best selling brand in the company and the best selling chicken product in the market. This brand is particularly important for the company's international expansion strategy as the customer awareness is very high.
Financial performance
The company is listed at the New York Stock Exchange (NYSE) with the Yum! symbol, despite its original name being Tricon Global Restaurants Inc.
Source: BusinessWeek, accessed 11/27/07
2.6 million and the dividends were $0.6/share.
The financial ratios are optimistic showing reflecting a very good performance:
Ratio Value Industry comparison
Return on assets 13.18%
Return on capital 22.66%
Return on equity 66.18%
Quick ratio x0.4
EBITDA margin 18.09%
The stock prices registered a positive evolution over the last 5 years. Basically the % growth exceeded 200% during these years and the growth was above the main stock exchanges' indicators - S&P, Nasdaq and Dow (see fig. 3).
FIG. 3 - STOCK PRICES NOV. 2003 - NOV. 2007
Source: Yahoo! Finance, accessed 11/26/07
Competition
The U.S. fast food market is mature and its… READ MORE
Quoted Instructions for "Yum Brand" Assignment:
“Paper should be MLA format, 5 typed and double spaced pages.
Should include the name and location of the company and it's founders along with a history of the company.
Paper should have a minimum of (2) charts or graphs with full explanations of each.
It should also include:
Products made.
Geographical area products are marketed in.
Sales for at least 5 years compared on a graph.
Competitive products and who manufactures the competitive products.
# the company is on the Fortune 500 list.
Analyze company growth- use annual report.
Which stock exchange it is on and what is it's symbol.
Track price of stock over life of the company.
Number of employees and types of employment offered.
Refer to the two periodicals you read.
IMPORTANT: Works Sited page must indicate at least 2 periodicals, You MUST ATTACH A COPU of the two articles and both must be referenced in your paper.
How to Reference "Yum Brand" Term Paper in a Bibliography
“Yum Brand.” A1-TermPaper.com, 2007, https://www.a1-termpaper.com/topics/essay/yum-brand-company-overview/92590. Accessed 29 Sep 2024.
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