Term Paper on "Windows Vista and the Major Marketing Advertising Failure"

Term Paper 3 pages (1063 words) Sources: 4 Style: APA

[EXCERPT] . . . .

Windows Vista Market Failure or Industry Trend Sacrifice?

Windows Vista was toted by Microsoft in early market releases as a fundamentally different Operating System that was user friendly and would assist the user in creating a system that did everything the modern internet user could hope for. Heavy emphasis in the OS on graphic capabilities and speed that would be associated with game playing and improved high graphics surfing as well as high security, which has caused some problems, were and still are the marketing points of Vista. (Microsoft Vista: Home Page, 2007, NP) the reality being that Vista did not meet the sales expectations of Microsoft and it is likely that it never will. (TopicPulse Article, 2007 NP) Reasons for this sales lag are limited to several aspects of computer use and marketing expectations. It is clear that in the Box sales of Vista lag far behind those of other launched Microsoft OS systems, with one expert stating that comparative in the Box Sales are staggeringly low,

Microsoft managed to sell an estimated 300,000 copies of Windows XP in the operating system's launch week. In the first week they hit the shelves, Windows 98 was sold in over 400,000 copies. Some 25,000 copies of Windows Vista have been sold every day for a forecasted total of 125,000 in the first week. That is less than even Windows 2000 that scratched the 200,000 units sold milestone. (TopicPulse Article, 2007 NP)

According to TopicPulse, the reason for this low in the Box Sales is twofold; first the system's hardware requirements warrant an upgrade of the whole PC and two the system is available as an OS on pre-manufactured PC systems that do not require upgrades. Many people chose then to buy a whole new system, given that the program in the Box is roughly 1/3 of the cost of a whole new system, preloaded with the OS and that experience has shown many upgraders (those who purchase OS off the shelf and then try to make their existing system run it) find that there are countless incompatibilities and systems challenges, including everything from existing software incompatibilities to existing hardware incompatibilities. The trend has then become delayed replacement of OS until a time when the whole PC system can be replaced rather than upgraded. The sales associated with Vista preloaded systems show this trend as a viable marketing reality, and though Microsoft may not have anticipated the trend it is one they have developed and seen through the process of each marketing segment of a new OS and can be seen in the timeline of sales, above. Commentator Don Mart, in fact states that there has not been a significant OS in the Box release since Windows, when it was still feasible to simply upgrade an existing system. Marti implies that the trend is simply an evolution of a maturation of the PC market, not necessarily a failure in marketing of the Vista system. In the Box sales of XP have in fact oustripped sales of Vista, bay an alarming rate, which shows a belated immature response by those who do not have the cash to upgrade the entire system. (TopicPulse Article, 2007… READ MORE

How to Reference "Windows Vista and the Major Marketing Advertising Failure" Term Paper in a Bibliography

Related Term Papers:

Marketing Advertising Marketing Plan

Marketing

Advertising is part of the marketing mix that is designed to persuade a consumer to purchase something. Of course, there are many ways of doing this, and the "science"… read more

Marketing Plan 2 pages (955 words) Sources: 1+ Topic: Advertising / Marketing / Sales

---

Marketing Strategies the Marketing Plan Delivers Marketing Plan

Marketing Strategies

The marketing plan delivers the various strategies that All Technology Computer will use to enhance competitive market advantages. The paper discusses the company mission statement and the strategies… read more

Marketing Plan 18 pages (5577 words) Sources: 10 Topic: Advertising / Marketing / Sales

---

Windows Vista Term Paper

Windows Vista

Overview of the Microsoft Windows Vista Operating System

As security has become a strategic priority for Microsoft leading to the development of their Trusted Computing initiative, the primary… read more

Term Paper 10 pages (3044 words) Sources: 3 Style: MLA Topic: Computers / IT / Internet

---

Marketing Plan for Blueprint Cleanse Marketing Plan

Risks and problems

The organic juice industry is still growing and is greatly influenced by organic food trends. Organic foods have faced huge challenges such as consumers doubting their source… read more

Marketing Plan 6 pages (1725 words) Sources: 2 Style: MLA Topic: Advertising / Marketing / Sales

---

Marketing Plan for a Company Marketing Plan

Marketing Plan

This marketing plan is for Starbucks, to guide the company to its revenue and growth objectives. The plan focuses on the cash cow market on the United States… read more

Marketing Plan 15 pages (4494 words) Sources: 5 Topic: Advertising / Marketing / Sales

---

View 100+ more related papers  >>