Assessment on "Whole Food Market"

Quoted Instructions for "Whole Food Market" Assignment:

Students are required to conduct an analysis of a company situation Case #1 Whole Foods Market (p. C-2) and prepare a 4-5 page, double-spaced report to complete the following:

o Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market.

o Evaluate the competitive environment of the firm: Apply Porter*****s model and analyze each factor relative to the company.

o Discuss which environmental factor poses the most significant threat to Whole Food and what the company can do to combat it.

o Complete a SWOT analysis and identify significant opportunities and threats facing the organization.

o Discuss how Whole Foods can use it strengths and opportunities to achieve a sustained competitive advantage in the marketplace.

The assignment will be graded using the following rubric:

Outcomes Assessed

Analyze the external and internal environment for opportunities, threats, strengths and weaknesses that impact the firm*****s competitiveness.

Grading Rubric for Assignment # 2 ***** Competitive Forces and SWOT Analysis

Criteria

0

Unacceptable

20

Developing

30

Competent

40

Exemplary

1. Discuss the trends in organic foods and how it may impact Whole Foods.

Does not attempt assignment, nor discusses the organic food trends and it impact on strategy.

The organic food trends were discussed and the related impact on strategy, but with less than 60 - 79% accuracy and some of the trends identified were inappropriate or were not identified.

The organic food trends were discussed and the related impact on strategy, with 80 - 89% accuracy and appropriate information was discussed.

The organic trends were discussed and the impact to strategy with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

2. Evaluates the competitive environment using Porter*****s 5 Forces Model.

Does not attempt assignment, nor discusses the competitive environment trends and it impact on strategy.

The competitive environment elements, but with less than 60 - 79% accuracy and some of the trends identified were inappropriate or were not identified.

The competitive environment elements were discussed and the related impact on strategy, with 80 - 89% accuracy and appropriate information was discussed.

The competitive environments were discussed and the impact to strategy with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

3. Discuss the most significant environmental threat and how Whole Food*****s may combat it.

Does not attempt assignment, nor discusses the most significant environmental threat.

The most significant environment threat was discussed, but with less than 60 - 79% accuracy and some of the trends identified were inappropriate or were not identified.

The most significant environment threat was discussed, with 80 - 89% accuracy and appropriate information was discussed.

The most significant environment threat was discussed and the impact to strategy with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

4. Complete a SWOT analysis and identifies significant opportunities and treats.

Does not attempt assignment, nor discusses the SWOT analysis and it impact on strategy.

The SWOT analysis elements were discussed and the related impact on strategy, but with less than 60 - 79% accuracy and some of the trends identified were inappropriate or were not identified.

The SWOT analysis elements were discussed and the related impact on strategy, with 80 - 89% accuracy and appropriate information was discussed.

The SWOT analysis elements were discussed and the impact to strategy with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

5. Discuss how Whole Foods can use its strengths and opportunities to achieve a sustained competitive advantage.

Does not attempt assignment, nor discusses how strengths and opportunities can be used to achieve a sustained competitive advantage.

The strengths and opportunities were discussed and the related impact on strategy, but with less than 60 - 79% accuracy and some of the trends identified were inappropriate or were not identified.

The strengths and opportunities were discussed and the related impact on strategy, with 80 - 89% accuracy and appropriate information was discussed.

The strengths and opportunities were discussed and the impact to strategy with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

6. Clarity

Did not complete the assignment or explanations are unclear and not organized.

(Major issues)

Explanations generally unclear and not well organized.

(Many issues)

Explanations generally clear and/or organized. (Minor issues)

Explanations very clear and well organized.

(Added helpful details.)

7. Writing ***** Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.

Did not complete the assignment or 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues)

6 - 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues)

4 - 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues)

0 - 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.



*****