Case Study on "Wellness / Prevention Evaluate Existing"

Case Study 3 pages (1020 words) Sources: 3

[EXCERPT] . . . .

Wellness / Prevention

Evaluate Existing Wellness and Prevention

Over the last several years, the obesity rate in America has been rising sharply. Recent evidence of this can be seen by looking at the total number of adults who are obese. This is where the individual has a body mass index of 30 or higher. In 2010, the number of people considered to be obese was 30% of the adult population in the United States. This is a 100% increase in just 30 years. Out of this number, the amount of adults that were considered to be overweight is 68%. (Belluck, 2010) This is problematic, because it shows how all health care organizations must engage in activities that will promote wellness and prevention. To achieve this objective, means that some kind of effective marketing strategy must be implemented to help improve these programs. In the case, of Massachusetts General, they have been engaging in certain activities to promote wellness and prevention. However, to fully understand if their current efforts are working and how marketing effort can be improved requires: examining the marketing strategy of the organization along with how they can improve these programs. Together, these different elements will provide the greatest insights, surrounding the effectiveness of this program and how it can be expanded at the hospital.

Assess the marketing strategy of Massachusetts General with respect to wellness and prevention. What are the limitations to the current approach?

Since the late 1990's, Massachusetts General has been focused on improving the overall amounts of health and wellness programs that they are offering. Part of the reason for this, is because the hospital realized that they were facing an increasing number of patients, who were suffering from preventable diseases (such as: diabetes and hypertension). As a result, they began to offer programs that could help to support patients in embracing various lifestyle changes. Since that time, a number of different programs have been introduced at the hospital the most notable include: the creation of the Benson Henry Institute for Mind Body Medicine, the establishment of the Department of Nutrition & Food Services and the creation of the Patient & Family Advisory Council. These different departments and committees, provide guidance to patients about how to they can improve their diet through lifestyle changes. This involves: teaching them about mind / body awareness, providing dietary nutrition and helping to promote more active lifestyles. These elements are important, because they are showing how the hospital has taken steps to improve treatment options through various programs to: help educate and inform patients about how to live a healthy lifestyle. ("Benson Henry Institute for Mind Body Medicine," 2008) ("Patient and Family Advisory Councils," 2010) ("Benson Henry Institute for Mind Body Medicine," 2010) Yet, beneath the surface, it is clear that there are limitations to the program. The most notable is that there are no programs that can encourage patients to constantly remain focused on health and wellness. Where, they provide everyone with information about how they can improve their diet and stay active, but do… READ MORE

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