Research Proposal on "Union Square Cafe"

Research Proposal 3 pages (1076 words) Sources: 1

[EXCERPT] . . . .

Union Square Cafe is a 5,600 square-foot restaurant that is located on East Sixteenth Street in Manhattan. It first opened in 1985 and serves a full menu in an everlasting environment that has grown over time. The owner of the restaurant, Danny Meyer, had a concept in the beginning of opening a restaurant that would be compatible with the kind of guest that he would be comfortable serving. This concept included the ideas of being a good value, having the feeling that the restaurant is on the customer's side, and having a staff that knows more about the wine and food than the customer does. This was a new breed of American eatery that paired imaginative food and wine with caring hospitality, comfortable surroundings and exceptional value. It served American cuisine with an Italian soul (Union Square Cafe, n.d.).

The site on Sixteenth Street was chosen because the rent was considerably cheaper than anywhere else. This site had previously been leased by a well know health food store and in the beginning it had been assumed that much of the equipment, existing plumbing, electrical wiring, and ductwork could be used. It was later found out that almost none of it was reusable and had to be scrapped. This added to the total cost of the project, but because the rent was so far below the market it still was a good economic investment.

The total cost of the project was $750,000. $450,000 of this was spent on general construction. This included money for the walls, floors, ceilings, finishes and furniture. $200,000 was spent on the kitchen equipment and installation, which was about 27% of the total budget. This ended up being below the standard average of 30%. The total construction budget ended up exceeding the original bid by 15% due to the fact that this was a renovation project.

Danny Meyer had spent a lot of time in Italy eating in and experiencing many restaurants, along with dining and working in many in the United States. He knew that he wanted a restaurant in which his customers would feel comfortable in. He wanted customers to feel welcome and have the sense that it was an extension of their home. Natural materials were selected in order to create a warm, timeless atmosphere. He chose high wood-beamed ceilings for stability and warmth. They chose to use a collection of art and murals for decoration in order to reflect Danny's attitude towards personalized service and hospitality. The lighting that was picked was contemporary without being flashy. The lighting that was placed around the artwork was chosen in order to highlight the artwork. This lighting created a warm glow that reflected off of the walls that ended up being very flattering to skin tones and made people look very good in the space. Danny Meyer believes that this is one of the keys to the success that the Union Square Cafe has afforded. Although there is no carpet in the restaurant the guests are able to hold conversations very easily. Fabric-wrapped acoustical panels were used in the mezzanine area in order to help baffle sounds.

The entry into Union Square Cafe has high ceilings and an archway that can be seen from… READ MORE

How to Reference "Union Square Cafe" Research Proposal in a Bibliography

Related Research Proposals:

Demise of the Soviet Union Resulted Term Paper

demise of the Soviet Union resulted in the emergence of 15 independent republics that, in turn, entered a soul-searching period to survive and prosper. At stake were the identities of… read more

Term Paper 8 pages (2619 words) Sources: 9 Style: MLA Topic: Israel / Palestine / Arab World

---

Quality Management Compare and Contrast Essay

Quality Management

Compare and contrast quality management:

McDonald's versus the Shake Shack

Hamburgers are the quintessential American comfort food but they have universal international appeal. McDonald's began as a self-enclosed… read more

Essay 3 pages (1069 words) Sources: 3 Topic: Agriculture / Food / Culinary

---

Ethical Problem Ethical System Restaurant Ethics: Special Term Paper

Ethical Problem

Ethical system

Restaurant ethics: Special treatment for food critics

Food critics are supposed to be anonymous: many have gone to legendary lengths to preserve their incognito status, from… read more

Term Paper 2 pages (775 words) Sources: 2 Topic: Agriculture / Food / Culinary

---

Harley Davidson, Inc. 2004 Term Paper

Harley Davidson is a brand that speaks for itself. Formed in 1903 by the Davidson family the motorcycle company has reached to peaks where it's founders the Davidson brothers William… read more

Term Paper 2 pages (779 words) Sources: 0 Topic: Business / Corporations / E-commerce

---

14 Day Vacation in the City of Brussels Belgium Term Paper

Vacation in Brussels, Belgium

Belgium, approximately the size of the state of Maryland, is multicultural and multilingual and is regarded as the essence of European culture (Introduction pp). Belgium's capital,… read more

Term Paper 3 pages (854 words) Sources: 1+ Topic: Recreation / Leisure / Tourism

---

View 100+ more related papers  >>