Marketing Plan on "Introducing the Turkey Burger to in and Out Burger Menu"
Marketing Plan 6 pages (2088 words) Sources: 6
[EXCERPT] . . . .
TURKEY BURGER to in & OUT BURGER MENUIntroducing the Turkey Burger to in-N-Out Burger Menu
Business challenge
The market
Company analysis
Collaborators
Competitors
Business climate
The offering
The communication plan
Distribution
Budget
Investment
Return
The Turkey Burger is a hasty growing fast food across the globe. Its introduction in the company (in-N-Out Burger) would enable the company achieve part of its goals and objectives set at the fundamental stage of the company. Turkey Burger is fast growing in the market. Most consumers across the globe are targeting this product. The product is making equitable sales, which should not be missed by the company. In the United States of America, research shows that most Americans have lost the touch and taste of the Turkey Burger. As such, its introduction in the company would spell a successful era in marketing, growth, and development of the company. Turkey Burger should be offered to the consumers of this company (Heneberry & Cavender, 2005).
Currently, the company has established equitable awareness and resourceful marketing spectacles that should benefit the introduction of Turkey Burger in the company. The product must be introduced first to consumers who regularly visit and purchase products from the company. Customers will give their own tastes and likes as regards the product. After this, the product should be suppleme
download full paper ⤓
The competitors will likely respond to this strategy in the market. Competitors will try to implement the same product in their companies and introduce it in the market. Nonetheless, the company should take a first-hand and swift action of introducing the product, creating universal awareness beforehand, and gradually meeting the defined needs of the customers loyal to the company. Competitors and channel partners will not have a standing ground of superseding the company over the Turkey Burger (Smith, 2006).
Business challenge
The plan aims at introducing the Turkey Burger at in-N-Out Burger Company. The company aims at introducing the product to its existing products and services as that of the four main products (Cheeseburgers, Hamburgers, the Double-Double, and the French fries). The product is objected to add to the value of the products being produced by the company. The company aims at increasing customer satisfaction that coincides with increased accruals and awareness of the company. Since its establishment, the company has expanded over many American states as the Arizona, Utah, Nevada, and Texas. This provides a palatable ground for the company to increase its output. This is a real time opportunity for the company. The company aims at being a global force in the market. Introduction of the Turkey Burger will be another boost for this. Moreover, the company has other corporate strategies as through Rich Snyder that will see the company expand and grow. This will also suit production of Turkey Burger. The company's mission statement of being a global and quality supplier of fast foods meets the desires and demands of introducing Turkey Burger within its peripheries. As such, the company has all equitability to introduce and benefit from Turkey Burger in the market (Jones, 2011).
The company faces a number of challenges while in introducing this product in the company. The budgetary allocations, mired by the present hard economic times of regression and fluctuations in the market are likely to thwart the company's plans and strategies. The company needs to be at a stable alert while introducing the product. Competition is another challenge that faces this planned strategy. Competitions expected from other companies and channel collaborates whom regularly exemplify on the competitive nature of the market, more so with production of fast foods. There are many restaurants of this nature in and outside the United States. Furthermore, the company faces stiff competition from other producers of the same products it exemplifies.
The market
Customers
Many customers are ready to make value of the product at its introduction in the market. Now, the company customers have been acquainted to the four main products within the company. The introduction of Turkey Burger will add more value and diversity of production within the company. It has been long since the company commanded a sizeable number of customers in the market. As such, the readiness and qualitative approach to be used in introducing this product will attract many customers. The customers get satisfaction from several fields of production done in the company. As such, an addition of more consumers would influence the performance and awareness of the company in the global market. The market incorporates indecisive customers. These customers can be skewed with any introduction of the product. The tastes of such customers vary from one state of mind to another. Such customers would benefit the company with the introduction of Turkey Burger (Anderson, 2002).
Company analysis
In-N-Out Burger Company exemplifies a wide variety of awareness in the global market. The company has existed for a long period, something that has enabled it to exist within a number of American states. The company has exemplified its existence with the introduction of various branches in Arizona, California, Nevada, and other states. The company offers mobile products and services. An introduction of Turkey Burger will be possibly being rapid and fruitful for the company. The company's incorporation of bible verse in its objectives spells awareness that will be embraced by the new product. The company uses advertising mechanisms as roadside billboards, which have helped in attracting customers to any nearby station. There are also other advertising mechanisms as short radio broadcasts, television shows, and involvement of celebrities. Turkey burger will literally explode in the market.
Nonetheless, the company still lacks basic ideologies of growth. Since its inauguration in 1995, the company has been slowly getting into the market with regular change of intention and market. For instance, it once existed as a child abuse centre. Moreover, the competitive nature in the market exemplified by the presence of Burger King and McDonalds has affected and still affects the company. The company has not been able to cope equitably with the competition offered by such competitors (Smith, 2006).
Collaborators
The company has a number of suppliers of the products it needs. The California slaughterhouse is among those that will supply the company with meat for Burger use. Other suppliers as for flavors, water, and power are well equipped in almost all the stations operating in and outside California. The company receives advertisements from the daily posts, radio stations, and television broadcasts in the city of California. Moreover, the company will not find high resistance in establishing more stalls as this is within the company's strategies.
Competitors
The company receives stiff competition from the Burger King and McDonalds burger companies. Nonetheless, the company will contain its competitive nature by the introduction of the Turkey Burgers in its menu. The competition between the various companies increases the revenue with the states. Nonetheless, the revenue accrued by each company, as with in and Out Burgers keeps decreasing with an increase in competition.
Business climate
There is a favorable and equitable business climate for the company. The fact that the company is not beginning to establishing itself is an added advantage. The competition in the markets enables the three companies to satisfy the needs and tastes of varied customers. It is possible to state that the market is favorable though with many demands in productivity, updated scale, and global financial fluctuations. The legislations and regulations posed by the government through the states enable a balanced competition between the companies. The success of each company is reflected on the cultural and social setup that has been established by the company. This will be oriented with the introduction of Turkey Burgers in the company's menu.
The strategy
The strategy to introduce the product as a supplement to the existing once was supported by the notion that the customer tastes and preferences determine the success or failure of any product in the market. As such, this strategy was chosen in order to protect the company of any misplaced and unfruitful objectives. Nonetheless, the product would have been introduced in a different department or location from the company.
The offering
The company desires to make offers of low prices and awards over the advertisement periods of the product. This will serve to encourage commitment and awareness of the product among the company's products and services. The offers include low… READ MORE
Quoted Instructions for "Introducing the Turkey Burger to in and Out Burger Menu" Assignment:
Introducing the turkey burger as a new item to the In & Out Burger Menu.
The Marketing Plan should follow this outline:
I. Table of Contents: this outlines the major parts of the report
II. Executive Summary: this should provide all the information the company*****'s executives need to make a decision without reading the rest of the plan. The summary should include a BRIEF description of the current market, the product to be offered (the turkey burger), the strategy behind the plan, and the budget. Also any other information like how the competitors and channel partners will respond to the firms actions should be summarized. (this should only be a minimum of a half page to maximum of one page long)
III. The Business Challenge: a brief description of the offering and the goals of the plan. This serves as the introduction, describing the offering (the turkey burger) and why the company should invest in it, how it fits into what the company (In & Out Burger) is already doing and further the company*****'s overall business goals. The company*****'s mission statement should be referenced here.
IV. The Market
a. Customers: who are they, and what do they need/want?
b. Company analysis: The firm*****'s strengths and weaknesses relative to this market and the offering (the turkey burger)
c. Collaborators: Include suppliers and/or distributors (relative to where they get current supply, where can they get turkey meat)
d. Competitiors: Who are they, and how are they doing with turkey burger sales? (contribution to overall revenue, information about percentage of sales compared to beef; statistics)
e. Business Climate: includes opportunities and threats created by environmental forces, such as govt regulations and legislations, the economy, and social, cultural and technological forces.
V. The Strategy
a. The strategy: Why did you choose the strategy you did? Include brief discussion of alternatives considered and discarded
b. The offering: provide details on the features and benefits of the offering, as well as pricing options.
c. The communication plan: how will the offering be launched? what will be ongoing communication strategies? this section should be fairly broad and will require collaboration with communication partners, such as the firm*****'s current advertising agency.
d. Distribution: How will the offering be sold? Should specify inventories that need to be maintained in order to meet customer expectations.
VI. Budget
a. Investment: provide details about the budget needed to launch and maintain the offering
b. Return: list both short-term and long-term financial goals; includes a forecast of the product*****'s projected sales, costs, and net income. Projections should include timelines (graphs), such as estimated sales, costs and market potential for one month, two months, six months and so forth.
VII. Conclusion: repeats the highlights. summarize the target market, the offer, and communication plan.
Remind the reader why this plan is the best choice.
How to Reference "Introducing the Turkey Burger to in and Out Burger Menu" Marketing Plan in a Bibliography
“Introducing the Turkey Burger to in and Out Burger Menu.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/turkey-burger/1878171. Accessed 6 Jul 2024.
Related Marketing Plans:
Burger King Case Study
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
Burger King Beefs Up Global Operations
Having perfected the relatively complex process of make-to-order and precisely cooked hamburgers to customers' specific requirements, Burger King established itself as a leader in… read more
Case Study 5 pages (1905 words) Sources: 5 Topic: Business / Corporations / E-commerce
Turkey Essay
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
Turkey is one of the most important countries from the European horizon. However, its borders strech at the level of Asia and Africa as well. Given its geostrategic position and… read more
Essay 2 pages (664 words) Sources: 1 Topic: Israel / Palestine / Arab World
Turkey's Economy the Republic Term Paper
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
Turkey's Economy
The Republic of Turkey is a state situated in South-Western Asia and South-Eastern Europe, covering approximately 779,452 sq m. The state is inhabited by 57,326,000 people and the… read more
Term Paper 15 pages (3934 words) Sources: 5 Style: Harvard Topic: Israel / Palestine / Arab World
Turkey's Economy the Economic Indicators Research Paper
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
Turkey's Economy
The economic indicators of a country provides professionals with information regarding the relationships among the various factors that influence the collective and individual welfare of citizens. Hence, links… read more
Research Paper 2 pages (627 words) Sources: 1 Topic: Economics / Finance / Banking
Turkey a Cultural Bridge Between East and West Essay
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
Turkey: A Cultural Bridge between East and West
Key features of Turkey's unique identity
The most noteworthy characteristic of Turkey is that it does indeed constitute a cultural bridge between… read more
Essay 3 pages (1051 words) Sources: 6 Topic: Israel / Palestine / Arab World
Sat, Jul 6, 2024
If you don't see the paper you need, we will write it for you!
We can write a new, 100% unique paper!