Case Study on "Tesco PLC Case"
Case Study 4 pages (1155 words) Sources: 4
[EXCERPT] . . . .
Tesco PLC CaseThe Tesco Plc.Case
Case Synopsis
The case commences with Wal-Mart's penetration of the British market which, despite expectations, has not managed to consolidate a competitive position. Tesco on the other hand was thriving. One particular source of success is constituted by the firm's interest in its customers, which has helped the company increase its market share considerably. This particular model of attracting customers through client knowledge has also constituted the primary component of the competitive strategy against Wal-Mart, which has focused on offering the lowest retail price.
Wal-Mart's role as a competitor is fluctuating. In the U.S., the market is saturated and the organization is looking for expansion opportunities in foreign markets, posing as such competition for Tesco. Through today however, the international success of the American retail has been restricted. In the U.K., Tesco responded to the American competition by identifying the price sensitive shoppers and lowering the prices for the commodities their mainly purchased. Aside this however, the company also ensured to target its less price sensitive shoppers and strived to satisfy their needs by introducing several fine line products. Both bargain as well as affluent shoppers are attracted through the Clubcard.
Tesco is the largest United Kingdom retailer and its impressive size is even raising antitrust concerns.
2. Analysis
a) the Tesco database
The Tesco database is an indubitable source of organizational success. The company has managed to gather
download full paper ⤓
b) Attracting customers
Tesco's primary strategic aim is that of attracting customers. Unlike Wal-Mart, which focuses on attracting price sensitive customers, Tesco has strived to serve the needs of both bargain as well as affluent customers. At the basis of the customer attraction endeavors sits the organizational efforts in collecting and using customer data to create more satisfactory offers for the customers. Aside customer data collection and integration, the company is also focusing on serving multiple and diverse needs and better applying to the specific needs of markets and individual customers.
c) Club Card information to providers
The data collection and management process reveals not only the direct benefit of satisfying customers, but also the indirect benefit of allowing producers to themselves satisfy the customers. The most relevant example in this sense is offered by the case of producers who sell their products in the Tesco stores and which implemented a certain change in their operational processes. The access to the Clubcard information allows the producers to perceive the responses of the customers to the product itself, to the change it has suffered, the loyalty of the client as well as other elements which can help the manufacturers better understand and serve the needs of buyers.
d) Ethnic food line
The ethnic food line was yet another strategic endeavor aimed at serving the customers and constructed itself on the information collected. As the managerial team at Tesco observed the different culinary preferences and habits of the population in the local markets, they developed their product offering in order to better serve the need for those specific items.… READ MORE
Quoted Instructions for "Tesco PLC Case" Assignment:
THE TESCO PLC CASE:
Your case analysis needs to cover: {IN THIS ORDER}
1. A synopsis of the situation including identifying the key issues in the case
2. A case analysis which includes a discussion on the following points:
a) The link (if any) of Tesco*****s databases to its strong performance.
b) Evaluate Tesco*****s targeting and strategy of appealing to affluent and bargin shoppers.
c) Discuss the logic of providing Tesco suppliers with access to Club Card information.
d) Evaluate Tesco*****s strategy for its ethnic food line, World Foods.
e) Evaluate Tesco*****s quarterly coupon distribution.
3. The case study in the text was written in 2006, please conduct some research into what has happened in the past four years ***** How has Tesco being doing financially? How is their competition with Wal-Mart, Asda and other global chains going? Has been any changes which would impact your answers to section 2?
4. What do you believe are the prospects for Tesco in the next three to five years?
The grading rubric for this case is as follows:
0-2
3-5
6-8
9-10
Synopsis
Minimal or no synopsis
Fair synopsis covering a holistic view of the situation plus some of the key issues
Good synopsis covering a holistic view of the situation plus most of the key issues
Comprehensive synopsis covering a holistic view of the situation plus all of the key issues
0-10
The link between Tesco*****s databases and its performance
Does not identify any links
General understanding of database uses
Identification of some of the strategic uses of customer information databases for Tesco
Identification of all the key strategic uses of customer information databases for Tesco
0-10
Evaluation of Tesco*****s market targeting strategy
Market targeting strategy not evaluated
Minimal evaluation of Tesco*****s market targeting strategy
Evaluation of Tesco*****s market targeting strategy provided but not supported
Well supported evaluation of Tesco*****s market targeting strategy
0-10
Logic of providing Tesco suppliers with access to Club Card information
No evaluation
Minimal evaluation of Tesco*****s Club Card information sharing strategy
Evaluation of Tesco*****s Club Card information sharing strategy but not supported
Well supported evaluation of Tesco*****s Club Card information sharing strategy
0-10
Evaluate Tesco*****s strategy for its ethnic food line
No evaluation
Minimal evaluation of Tesco*****s ethnic food line strategy
Evaluation of Tesco*****s ethnic food line strategy but not supported
Well supported evaluation of Tesco*****s ethnic food line strategy
0-10
Evaluate Tesco*****s coupon strategy
No evaluation
Minimal evaluation of Tesco*****s coupon strategy
Evaluation of Tesco*****s coupon strategy but not supported
Well supported evaluation of Tesco*****s coupon strategy
0-10
0-3
4-7
8-12
13-15
Research on the last four years
No or minimal research
Some research analysis with mostly non- scholarly sources
Good research analysis with mostly scholarly sources
Comprehensive research analysis with scholarly sources
0-15
Tesco prospects in the next 3-5 years
No prospects identified
Minimal prospects identified with minimal support
Prospects supported with general arguments
Prospects well supported with substantive arguments
0-15
0-2
3-5
6-8
9-10
Writing
No paper
Un-structured case analysis, difficult to read. Spelling mistakes
Well structured case analysis, easy to read. A few spelling mistakes
Well structured case analysis, easy to read. No spelling mistakes
0-10
Total
*****
*****
How to Reference "Tesco PLC Case" Case Study in a Bibliography
“Tesco PLC Case.” A1-TermPaper.com, 2010, https://www.a1-termpaper.com/topics/essay/tesco-plc-case/3769946. Accessed 5 Oct 2024.
Related Papers:
Management of Change Campaign Internal Communications Essay
Management of Change Campaign: Internal Communications
Company overview
Tesco is a British-based multinational grocery retail chain founded in 1919 by Jack Cohen. Currently the company is the largest of the… read more
Essay 8 pages (2506 words) Sources: 15 Style: Harvard Topic: Business / Corporations / E-commerce
Managing Accounting of Tesco Research Paper
71
CR = 13,081/17,595
= 0.74
Quick Ratio
(Current Assets -- Inventory) / Current Liabilities)
QR = (11,392-2,729)/16,015
= 0.54
QR = (13,081-2,669)/17,595
= 0.59
Current Ratio is a representation… read more
Research Paper 7 pages (2647 words) Sources: 10 Topic: Business / Corporations / E-commerce
Morrison Supermarket PLC Term Paper
Morrison Supermarket PLC
Morrison's overview
Morrison's is the fourth largest supermarket chain in UK. The company was founded in 1899 and it currently runs over 370 stores across the country.… read more
Term Paper 10 pages (2881 words) Sources: 15 Style: Harvard Topic: Business / Corporations / E-commerce
Organisational Culture of J. Sainsbury Term Paper
Organisational Culture of J. Sainsbury
During the past two decades, the concept of organisational culture has gained broad acceptance as a way to understand human systems (Deal and Kennedy, 2000).… read more
Term Paper 46 pages (12724 words) Sources: 1+ Topic: Business / Corporations / E-commerce
Mentoring as a Valuable Tool for Employee Training and Development Essay
The value of mentoring has led to advancements in the form and tools, from simple mentor/mentee relationships to, for example, "tech-infused mentoring." "Tech-infused mentoring" appears to be the latest evolution,… read more
Essay 5 pages (1693 words) Sources: 5 Topic: Leadership / Mentoring
Sat, Oct 5, 2024
If you don't see the paper you need, we will write it for you!
We can write a new, 100% unique paper!