Essay on "Technology of the Polaroid Camera"

Essay 5 pages (1419 words) Sources: 5

[EXCERPT] . . . .

Technology of Polaroid

An Analysis of the Technology of the Polaroid Camera

Like any product in American history, the Polaroid camera has its own unique story. From the drive of its inventor to the exhausted avenues of wayward research to the personal inspiration and motivation that finally brought success, the history of the technology of the Polaroid camera is one that bears all the hallmarks of the classic American invention tale -- with Harvard, the Great Depression, WWII, World Fairs, automobile manufacturers, and a little girl's Christmas desire all playing into the mix. This paper will analyze the history of the Polaroid camera by showing how it was invented, what impact it had on society, what the current status of the technology is, and what if any future plans are in store for Polaroid.

Background

The background story begins with Edwin Land, who, after his freshman year at Harvard, dropped out in 1926 "to pursue independent research on polarization" ("Polaroid Corporation"). Land's efforts paid off with a prototype polarizer that led him back to Harvard three years later to team up with a physics instructor named George Wheelwright III. Together the men invested time and capital in a joint venture that "concentrated on developing polarizing material for no-glare car headlights and windshields" ("Polaroid Corporation"). When the American automobile industry failed to buy (it was the height of the Great Depression), Land and Wheelwright returned to the drawing board.

It was Eastman Kodak who first drew Land-Wheelwright into the photography business when the Kodak company ordered "photographic polarizing filters, later dubbed Polafilters" ("Polaroid Corporation"). Polafilters were made by placing "a sheet of polarizing material between two glass discs, [which] increased contrast and decreased glare in photographs taken in bright light" ("Polaroid Corporation"). The product gave Land-Wheelwright their name "Polaroid" -- dubbed by a professor friend from Smith College.

From there Polaroid went on to effect sunglasses, Wheelwright left to join the war effort, and Land continued to market to the automobile industry and come up with new design technology that utilized polarizing filters, including 3-D glasses. Land received several military contracts for various Polaroid inventions, including 3-D simulations, heat-seeking missiles, infrared goggles, lenses, periscope filters, and the Polaroid Vectograph. By the end of the 1940s, however, business was once again low.

How It Was Invented

Then in 1947, everything changed. Four years earlier on Christmas Day, Land's young daughter "asked to see the photographs her parents had taken earlier," prompting Land to dream up the idea of "an instant, self-developing film and a camera that would process it" ("Polaroid Corporation"). On 21 February 1947, Land's team of scientists unveiled the first working prototype at the Optical Society of America. Land presented the camera and "the image of Land peeling back the negative paper from an instantly produced picture of himself made front page news in the New York Times, was given a full page in Life magazine, and was splashed across the international press" ("Polaroid Corporation"). Nine months later, the store shelves were selling out of the five-pound camera, which sold for almost $90.00 a unit. The first film was sepia-toned. This was replaced in 1950 by black-and-white film -- but the black-and-white film, to the consternation of the public, turned out to be problematic: it faded. The solution of Polaroid (since it failed to manufacture a "nonfading black-and-white film") was to supply consumers with "sponge-tipped tubes of a liquid polymer, which the [clients] hand applied to each picture to set the image. This awkward process was not eliminated until 1963. Despite the inconvenience, demand for instant photography held." ("Polaroid Corporation").

Impact on Society

The impact on society was considerable. Not only did Land revolutionize the direction of photography, he also changed the way in which Americans viewed their works and recreations. Instant film, like instant everything, helped establish the American need for immediacy -- an element that 20th century American philosophers held to be part of the problem with modern culture: it had no patience or interest in studying for or attaining the higher ideals (Weaver 24). It had distractions to while away its time.

But as Andrew Garn intimates, the social impact of the Polaroid camera was also distinctly technological:

When Edwin Land introduced Polaroid Instant Film in… READ MORE

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