Case Study on "Supply Chain Management"
Case Study 5 pages (1477 words) Sources: 5
[EXCERPT] . . . .
Supply Chain ManagementOver the last several years, Apple has been dominating the cell phone market with their popular selling I Phone. However, for a short while the Motorola Razor would challenge the I Phone for dominance. Then, the company would be left behind, as Apple would make innovations that were difficult to keep pace with. This would cause Motorola to face various challenges going forward, as sales would decline and the company would have trouble finding products that are popular with consumers. (Reardon, 2010) as a result, Motorola has embarked on a bold new initiative to implement a new phone that can challenge Apple once again. To understand the different aspects of this project requires examining the specifications for the phone. This will be accomplished by looking at: the project network, establishing a timeline, identifying issues not affecting the critical path and possible changes that could be introduced to shorten production / improve quality. Together, these different elements will provide the greatest insights as to how Motorola can design a phone that will challenge the major players in the industry.
Draw a project network that includes all the activities.
The best model that company can use for introducing the new cell phone to the market is the functional project strategy. This is where the entire design and implementation of the phone will sit with one division. The idea is that this will keep possible leaks down and it will help to streamline the design / production process. Given the fact that this strategy has worked successfully in the past (with the design of the Razor), means that a similar approach can be taken. As a
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As a result, the project network would need to include a number of different elements to achieve these objectives. Where, the various activities and strategies will outline how this will take place. Below is the project network design for activities.
Figure 1: Project Network Design for Activities
President
Research and Development
Engineering
Manufacturing
Provide Product Specifications
Product Design
Produces the product
Conducts Market Research
Integration
Quality Control
The above project network will streamline the process of: designing, manufacturing and distributing the phone to consumers. When you put these different elements together, they are highlighting how the company needs to take more focused approach when developing and manufacturing new products. This will help the company to achieve this objective, while giving everyone the flexibility to adjust to changes in the marketplace.
Project Timeline
In general, the start to finish times on the project will range from: 1 to 22 weeks. This is because each stage of the project will require various amounts of time to complete. The below chart illustrates the estimated start and finish times for each activity.
Chart 1: Start to Finish Times
The different start to finish times indicate, that the latest it would take to design and manufacture a prototype would be about 22 weeks. The critical set of activities for the project includes: specifications, research, design and integration. These different elements are important, because they are showing how the design process is streamlined. This will have ripple effects on the subcontractors, as the time involved will determine how quickly they can manufacture the different parts for the device.
When you step back and analyze the project time line, it is clear that Motorola can be able to produce a device that can deliver the features that are in most demand for consumers. However, in order for this happen, the company must follow this system, as it will… READ MORE
Quoted Instructions for "Supply Chain Management" Assignment:
There are 4 unique questions related to the Case study and so the number of pages requested represent at least 1 page per question with an extra page for added information.
C A S E ***** Cell P h o n e D e s i g n P r o j e c t
You work for Motorola in their global cell phone group. You have been made project manager for the design of a new cell phone model. Your supervisors have already scoped the project so you have a list showing the work breakdown structure and this includes major project activities. You must plan the project schedule and calculate project duration and project costs. Your boss wants the schedule and costs on his desk tomorrow morning!
You have been given the information in Exhibit 2.11. It includes all the activities required in the project and the duration of each activity. Also, dependencies between the activities have been identified. Remember that the preceding activity must be fully completed before work on the following activity can be started.
Your project is divided into five major tasks. Task *****P***** involves developing specifications for the new cell phone. Here decisions related to such things as battery life, size of the phone and features need to be determined. These details are based on how a customer uses the cell phone. These user specifications are redefined in terms that have meaning to the subcontractors that will actually make the new cell phone in Task *****S***** supplier specifications. These involve engineering details for how the product will perform. The individual components that make up the product are the focus of Task *****D*****. Task *****I***** brings all the components together and a working prototype is built and tested. Finally in Task *****V*****, vendors are selected and contracts are negotiated.
1 Draw a project network that includes all the activities.
2 Calculate the start and finish times for each activity and determine how many weeks is the minimum for completing the project. Find the critical set of activities for the project.
3 Identify slack in the activities not on the project critical path.
4 Your boss would like you to suggest changes that could be made to the project that would significantly shorten it. What would you suggest?
http://highered.mcgraw-hill.com/sites/0073525227/student_view0/chapter_10/
***See excel templates (under the *****˜more resources section ***** left of page) for information regarding the case study above
http://highered.mcgraw-hill.com/sites/dl/free/007340330x/416102/jacobs_ch02.pdf
***This link contains the actual case study (also provided above); last 2 pages of the pdf. Other supporting info is also contained within the pdf.
How to Reference "Supply Chain Management" Case Study in a Bibliography
“Supply Chain Management.” A1-TermPaper.com, 2010, https://www.a1-termpaper.com/topics/essay/supply-chain-management/8120. Accessed 5 Oct 2024.
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