Research Proposal on "Strategic Plan for Ryanair Air Line"

Research Proposal 4 pages (1128 words) Sources: 1+

[EXCERPT] . . . .

Strategic Business Plan for

Ryanair Airlines

The following document is comprised by a 'Strategic Plan' developed specifically with Ryanair Airline in focus and is of the nature that makes a review of Ryanair in terms of its 'Strengths' 'Weaknesses', 'Opportunities', and 'Threats' (SWOT Analysis) and as well this work presents a series of fundamental statements relating to the organizational vision, mission, values and objectives of Ryanair Airline while setting out the proposed strategies, goals and action programs of Ryanair Airline.

Key Strategies

Identified as 'key' elements of Ryanair's strategy are those as follows:

(1) low fares;

(2) customer service;

(3) frequent point-to-point flights on short-haul routes

(4) customer service;

(5) frequent point-to-point flights on short haul routes;

(6) low operating costs;

(7) aircraft equipment costs;

(8) personnel productivity;

(9) Airport access fees;

(10) Taking advantage of the internet; and (11) Commitment to safety and quality maintenance.

II. Vision

The promoters' vision of Ryanair Airlines in 3-4-year's time is to, through Ryanair's strategic objective, stated to be specifically identified as being firm establishment of Ryanair as the leading low-fares European passenger airline and to do this through the method of ongoing improvements and a larger range of low-fare service offerings. Through the means of low fares passenger traffic will be increased with cost-containment and effieciency in operation firmly in place.

III. Mission Statement

The central purpose and role of Ryanair Airlines is the provision of a leader of low-fare, passenger service airlines in European countries.

IV. Key Strategies

The following critical strategies will be pursued by Ryanair Airlines:

No Frills, Low Cost Approach

Point-to-point Short Haul Flights

Regional and Secondary Airports

Ryanair has a key attribute in its attraction and penetration of the market through its offerings of many varied destination and location choices and simultaneously offers differentiation in pricing and this will be the key business strategy of Ryanair because at present a primary issue in the business environment of today's airlines is that of 'Oil' due to political instability in the majority of countries that are oil producing countries and this will remain the same for the foreseeable future.

Oil prices will specifically be a problem for today's airlines. . Exacerbating the issue is in the inability to predict the fluctuations in the exchanger ate of currency and specifically since the prices of aircraft fuel is in the denominations of U.S. dollars. This problem however will be mitigated through business involving exchange rate differentials However, the dollar, while presently weak has been when compared to the exchange rate of sterling to positively impact Ryanair.

IV. Strategic Analysis

A. Ryanair Airline - Porter's Five Forces

Pictured in the following chart is Porter's Five Forces analysis applied to Ryanair Airline as stated by Ryanair (2009).

Figure 2

Ryanair Airline -- Porter's Five Forces Analysis

Source: Ryanair (2009)

1. The degree of existing rivalry

Highly competitive market

Any company does decide to compete on the same basis as

Ryanair there will be heavy pressure on price, margins, and hence on profitability.

Price is main differentiating factor

Most cost advantages can be copied immediately increased competition

50 budget airlines flag carriers

Low cost affiliates

Alliances

Air France / KLM merger

2. Threat of new entrants limited, but has happened recently

BMIBaby. Com My TravelLite.com monarch.com flyBe.com compete on limited routes capital intensive

Some barriers to entry

Restricted slot availability makes it more difficult to find suitable airports… READ MORE

How to Reference "Strategic Plan for Ryanair Air Line" Research Proposal in a Bibliography

Related Research Proposals:

Westjet vs. Air Canada Why Westjet Will Win Dissertation

airline industry has become increasingly competitive in recent years due in part to the horsewhipping it experienced following the terrorist attacks of September 11, 2001. The ongoing global economic downturn… read more

Dissertation 50 pages (17068 words) Sources: 75 Topic: Transportation / Mass Transit

---

Financial Analysis of International Airlines Group Thesis

Financial Analysis of International Airlines Group

Supervisor

Contact Details

Confidentiality Restrictions

Today, the aviation industry is faced with skyrocketing energy costs, the lingering aftereffects of the Great Recession of 2008… read more

Thesis 19 pages (5321 words) Sources: 30 Topic: Transportation / Mass Transit

---

Success of Airline Brand Emirates Airlines Research Proposal

Emirates Airlines

The purpose of this study is to assist in the identification of the key concepts of brand image and development utilized by industries and to examine the issues… read more

Research Proposal 26 pages (7279 words) Sources: 65 Topic: Transportation / Mass Transit

---

Quantas Airways Limited Company Financial Analysis History Essay

Quantas Airways Limited

Company Financial Analysis

history of the company

Quantas Airways, Ltd. is the number one domestic airline industry in Australia and is a leader in the Asia-Pacific region.… read more

Essay 7 pages (1840 words) Sources: 8 Style: Harvard Topic: Transportation / Mass Transit

---

View 100+ more related papers  >>