Research Paper on "Strategic Business Management"
Research Paper 3 pages (1115 words) Sources: 3
[EXCERPT] . . . .
Strategic Business ManagementOver the last few years, there has been a transformation occurring inside the bear industry. What is happening is consumer tastes have shifted away from purchasing beer that is manufactured by the large producers (i.e. Anheuser Busch and Molson Coors). Instead, there has been a focus on buying the brands that are produced by the small micro-breweries. These are producers that manufacture less than 2 million barrels per year. Since the beginning of the recession in 2008, these companies are seeing an increase in sales with this segment accounting for $7 billion in sales annually. (Toscono, 2010)
One of the more popular brands is Samuel Adams. Owned by the Boston Beer Company, Samuel Adams has a unique following of beer drinkers that prefer this lager over others. The biggest reason why is from the unique flavors that are customized for specific times of year. This is helping to give Samuel Adams that one of a kind taste, which beer drinkers are looking for. These elements have helped to make Boston Beer into the largest micro producer in the United States (manufacturing 1. 8 million barrels per year). ("Boston Beer Company," 2010) to fully understand the comparative advantages of the firm requires looking at the strengths / weaknesses and risks. Together these different elements will provide the greatest insights as to what makes Boston Beer so competitive.
What is Boston Beer (Samuel Adams) comparative advantage? What impact does this have on the strategies? How does your firm manage its strategies?
A comparative advantage is when a firm has specific areas that are giving them the ability to increase
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Strengths / Weaknesses
In the case of Samuel Adams, the biggest comparative advantage that the company has is their ability offer a unique product. This is based on the firm creating specific brands that are geared towards select segments of the population. For example, Boston Beer markets a number of brands under the Samuel Adams line. In some cases, there are lower amounts of alcohol content and the beer is allowed to ferment over shorter time frames (i.e. The core family of beers). While at other times, there are higher amounts of alcohol and unique ingredients which are used to give the beer a unique taste (i.e. extreme beers). This is different from many of the micro and traditional brewers in the industry with a larger selection that is offered. ("Comparative Advantage," 2012)
The biggest weaknesses for Boston Beer are the threat of new imports and the lack of advertising / global market penetration. The American market is a major target for beer producers. This is because there is a history of consistent sales over the years. Since the 1980s, a number of foreign producers have been marketing their beer inside the U.S. This has caused the entire industry to face increasing amounts of competition. In the case of Samuel Adams, new producers could quickly enter the market with similar tastes and styles. They could then, quietly promote themselves as the cheaper alternative in comparison with micro brewers. Moreover, the… READ MORE
Quoted Instructions for "Strategic Business Management" Assignment:
The purpose of this project is to do a comprehensive company analysis for the purpose of identifying key strategic issues facing the organization within the case. Areas that must be examined are an in depth look at the organization, its basic business-strengths and weaknesses, growth earnings, revenues, expenses, opportunities and risks. Again, it is important that you exercise diligence and thoroughness in your research and investigation, that you use all relevant information, and that you distinguish between fact and opinion.
o What is your firm*****s comparative advantage? (sam Adams Craft Brewery)
What impact does this have on the strategies. How does your firm manage its strategies.
Strengths/Weaknesses: You should be aware of your firm*****s abilities and shortcomings-your Competitive Group Analysis should give you a start for comparing to other members of the strategic group. You should look for current issues, initiatives, news and signals from your firm to determine these. Chat-rooms, message boards, and websites critical of you firm are helpful for scanning possible weaknesses.
Risks: What kind of issues is your company facing. Each issue or possibility will fall into one of the four *****Future***** categories covered in the text. Consider this as you discuss each issue, categorize it, and point out what they can do or have done to prepare for it.
How to Reference "Strategic Business Management" Research Paper in a Bibliography
“Strategic Business Management.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/strategic-business-management/905932. Accessed 5 Oct 2024.
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