Term Paper on "Starbucks Mission Social Responsibility and Brand Strength"

Term Paper 3 pages (1188 words) Sources: 1

[EXCERPT] . . . .

Starbucks Mission: Social Responsibility and Brand Strength

Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy?

Frequently accused of McDonaldizing coffee, Starbucks Coffee Company happens to take Corporate Social Responsibility very critically. Starbucks starts at the bean, making sure that fair pay and healthcare overhauls for coffee bean farmers. Starbucks derives pride in sustaining the society that cultivates their produce (Bollier, 2006).

Starbucks in addition disburses this enormous profit on to its workers. Starbucks associates get outstanding health benefits for working part time, together with dental, life insurance, AD&D, and more. Starbucks in addition gives its employees stock remunerations and gives workforce stock every quarter (Badaracco & Webb, 2009).

The company has furthermore guaranteed ecological accountability, manufacturing its drink sleeves from 10% recycled items. The company's pledge to diversity and fairness are graded higher than profitability in its roster of fundamental values.

Starbucks also urges community association, making sure partners help in community sources. Store contributions to community dealings and fundraisers are common. Finally, Starbucks Coffee Company retails books with profits supporting literacy and distributes Ethos Water. Five percent of earnings from Ethos Water (in bottles) goes to generating fresh water for kids in third world nations.

Corporate Social Responsibility is a principled responsibility. Having an effectual, well-audited, and well-publicized Corporate Social Responsibility agenda is in addition very neat marketing for a corporation. The targeted community and workers create improved fiscal results for the corporation for the reason that they sense that the company truthfully serves them. Customer and worker loyalty, additionally to good advertising and word of mouth, is the first form of remuneration of Corporate Social Responsibility.

2. Is Starbucks unique in being able to provide a high level of benefits to its employees?

In 2008, Schultz came back as CEO and began a revolution that had its knocks on the way, but eventually led Starbucks towards its finest fiscal time ever in the last quarter. There are a range of enthralling details in concerning the business moves Schultz made to relocate the company, together with his worrying decision to close down hundreds of nonperforming stores along the way and dismiss thousands of workers.

If the Barista is not passionate about his or her job and produces a substandard espresso that is too weak or too bitter, then Starbucks has misplaced the essence of what they set out to do, according to Schultz. Starbucks has at all times been about so much further than coffee. However with no great coffee, they have no reason to remain in business, expands Shultz (Badaracco & Webb, 2009).

Shutting down the stores cost Starbucks seven million dollars in lost revenues, a barrage of media criticism, and the prospect of provoking its faithful customer base. In its place, Schultz is certain that the shut downs proved to be an important factor, reinstilling a fortitude of merit among employees, and in the end giving a superior product to patrons.

The next event was a management conference for ten thousand workers that Starbucks held a month after the collapse of the stock market in September 2008 -- in flood-ravaged New Orleans. A lot of at Starbucks favored deferring the biennial occasion in order to set aside the thirty million dollars it would charge to put it on. Schultz felt it was important to go ahead and more than ever liked devote in New Orleans.

The earliest day of the discussion was dedicated to volunteering. All in all, Starbucks employees put in 50,000 hours -- painting, putting in grass, setting mulch, and… READ MORE

How to Reference "Starbucks Mission Social Responsibility and Brand Strength" Term Paper in a Bibliography

Related Term Papers:

Starbucks Company Overview and Financial Analysis Term Paper

Starbucks operates in the quick service food industry, with a coffee specialty. It has a differentiated strategy whereby it sells premium coffee-based drinks, along with food and ancillary products. The… read more

Term Paper 18 pages (4842 words) Sources: 1+ Topic: Business / Corporations / E-commerce

---

Starbucks Corporation Competing in a Global Market Term Paper

Starbuck's Case Study

Briefly describe the history and evolution of Starbucks.

Seattle entrepreneurs Jerry Baldwin, Zev Siegl, Gordon Bowker founded Starbucks in 1971, locating their coffee importing business in Seattle's… read more

Term Paper 14 pages (3967 words) Sources: 4 Style: APA Topic: Business / Corporations / E-commerce

---

Brand Equity Describe the Roles and Objectives Research Paper

Brand Equity

Describe the roles and objectives of a brand manager and a brand management team

Brand, or product, management is the other principal area of corporate advertising and in… read more

Research Paper 10 pages (3224 words) Sources: 60 Style: APA Topic: Advertising / Marketing / Sales

---

Starbucks Management Analysis Company Overview Starbucks (NASDAQ Research Paper

Starbucks Management Analysis

Company Overview

Starbucks (NASDAQ: SBUX) is today the global leader in coffee retailing, supply chain and quick service restaurant (QSR) development for beverages and light foods. As… read more

Research Paper 12 pages (3274 words) Sources: 4 Topic: Business / Corporations / E-commerce

---

Influence of Branding on Consumer Purchasing Behavior Research Proposal

Branding Strategies

Assessing the Influence of branding on consumer purchase behavior is begins with an analysis of how the accumulated effects of marketing strategies contribute to the permanency of branding… read more

Research Proposal 44 pages (12200 words) Sources: 100 Style: Harvard Topic: Advertising / Marketing / Sales

---

View 100+ more related papers  >>