Essay on "Sponsorship Proposal"

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[EXCERPT] . . . .

Sponsorship Proposal

Marketing Plan

Go-Go Music Show is a live music performance that has established itself as a premier event in Washington DC. The event, which is now entering its 31st jubilee, showcases remarkable performances from renowned artists across the globe. The festival presents a fantastic opportunity for those present to free and relax their minds from busy work environment and enjoy invigorating and sensational live music performances (Tassiopoulos 13).

In this year's event, extremely talented hip hop artist like K. Michelle belonging to the Hip Hop Atlanta Star will partner with Black Alley Band to offer a once in a lifetime event at Pitts Red Carpet Lounge, Washington DC. The event expects to have an attendance of 250 people. Those who will attend are expected to make advance booking with a ticket retailing at $35. The ticket sales will be done for three days (Tuesday to Wednesday) at a stall established within the compound of the venue. As such, the event majorly targets the customers of Pitts Red Carpet Lounge.

As regards to the marketing strategy, banners, posters, Go-go website and radio advertisement will be used. Radio adverts will be run by WKYS - Kiss the Peoples Station (93.9 FM) throughout the week prior to the event at a cost of $500. Banners will be erected at the main entrance of the venue and the other at U. Street. In addition, 400 posters will be pinned around the venue of the event. The latter advertisement media are estimated to cost $150. K. Michelle and Black Alley Band, who are the main performers, will walk away with $4,000 and $3,100 respectively. The venue, Pitts Red Carpet Lounge, will be

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offered at no cost as the event serves to publicize the lounge. At the end of the event, the estimated profit is $4,850.

Hennesy

1, Rue de la Richonne

BP 20, 16101 Cognac

France

Sponsorship Proposal

As an organizer of the Go-Go music event to be held at Pitts Red Carpet Lounge, which will be graced by Hip Hop artiste K. Michelle and Black Alley Band, I would like to invite the sponsorship of Hennesy as one of the sponsors.

Sponsoring this show offers an indispensable chance for your business to showcase its brands to the high profile visitors in attendance. Since Henesy is a brand that has been associated with hip-hop artistes such as Snoop Dog, who have performed previously in the Go-Go event, sponsoring this event is bound to increase the sales of this liquor brand especially amongst the youthful population.

Secondly, the event is highly publicized in social media, television, radio, and banners. Your business logo, brands, and business information will be conspicuously displayed in the advertisement media as a partner in sponsoring the event. While the event will be progressing, the master of the ceremony will be adorned in four different set of attires at four different times containing information of each of the sponsor (Tarlow 51).

The event targets to attain sponsorship of three other business entities. The approximate total cost of the event is $8,000, which is inclusive of the money paid to Michelle and the band, the cost of the venue and the cost of running the advertisements.

Remy Martin

20 Rue de la Societe Vinicole,

16100 Cognac,

France

Phone [HIDDEN]

Sponsorship Proposal

As an organizer of the Go-Go music event to be held at Pitts Red Carpet Lounge, which will be graced by Hip Hop artiste K. Michelle and Black Alley Band, I would like to invite the sponsorship of Remy Martin organization as one of the sponsors. The event is to be held on 10, November 2012.

Sponsorship of this event is an essential partnering opportunity in the area of businesses and corporations. It offers an avenue for marketing brands that are unpopular amongst the high-class individuals who might have developed a bias towards some products. It presents an open and direct opportunity for Remy Martin to enlighten a conglomeration of prospective buyers concerning products they offer (Kahle 29).

With your role as a sponsor in this event, your business logo and information will be incorporated in the event marketing and promotional materials, which include the social media, television, radio, banners, and press releases. This will not only serve to enlighten the masses about your brand, but will also boost the image of Remy Martin amongst the American population. In… READ MORE

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Quoted Instructions for "Sponsorship Proposal" Assignment:

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Event sponsorship is an important marketing and communication tool commonly used by organizations. Companies sponsor events with an intention of making a measurable financial return. When soliciting sponsorship, you must be able to persuade prospective sponsor how his business*****' goals interact with yours. To that end, your sponsorship proposal is actually a business proposal that must help the sponsor accomplish his business goals.

ASSIGNMENT

You are a promoter in the Washington DC area where live music known as Go-Go is very popular. You are promoting a show with Hip Hop Atlanta Star K. *****($4,000) and she will perform with the Black Alley Band(3,100) (www.blackalleyband.com). You have the money to cover a venue that holds 250 people. You can only charge $35 per ticket.

Page 1 / Marketing Plan: You must research and find the best avenues of promotion in the DC area. You must add these costs to your expenses. Your promotion must guarantee that 250 people come to your event. Your Marketing Plan should be detailed and explain how you will get 250 people at your event. Your plan must include all expenses and your predicted profit. Your marketing plan must be one page.

You must find four liquor sponsors that help you pay for your event. (Ciroc, Hennesy, Remy *****, Courvoisier) Without sponsors, you will have no way of profiting from the show. Research and find four liquor sponsors,

Obtain sponsorship guidelines to give you a glimpse into the review and evaluation criteria of your prospective sponsors. The guidelines will also provide you with information regarding submission deadlines, eligibility, proposal review time frame and contact information. Get the names and addresses right.

Remember that your sponsor*****'s motives is to raise their organization*****'s profile. Your research must help you understand the mission of your prospective sponsor. The background information in the guides will help you write a proposal that will be easy to skim for key points such as the nature of the event, how much it costs and what the sponsor stands to gain. Avoid writing a high-priced or an over-packaged proposal.Write a proposal that is specific to each corporation you are approaching. You must also include dates (November 10,2012) when the event will take place and the total dollar amount you are requesting. The amount you request must match the price you are asking for. Take into consideration the amount of people that can attend your event. Include an abstract in the main proposal which must offer a concise description of the project, objectives and the possible outcome. Use available statistics and data from newspapers and news magazines in the main part to support your proposal.You want your proposal to be read thoroughly by organizations you approach. Keep the rhetoric about your organization to a minimum. Avoid making implicit promises. If you think the event will boost your sponsor*****'s sales or corporate image, you must knowledgeably show that in your proposal.One page is required for each sponsor.

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