Essay on "Sony Incorporated as Explained by Mcintyre (2009)"
Essay 3 pages (1022 words) Sources: 2 Style: Harvard
[EXCERPT] . . . .
Sony IncorporatedAs explained by McIntyre (2009), nearly every segment of Sony's business did poorly for its fiscal year ending March 31, 2009 Revenue in its electronics division dropped 17% due to intense price pressure in LCD TVs, PCs and video cameras. Sony's video game division had an 18% drop in revenue. Handset unit sales at Sony Ericsson have been dropping. Outside its core consumer electronics operations, its movie studio's revenue fell 16%. While the company claims otherwise, the situation is attributable to much more than the current global economic crisis. Read on to understand why Sony is faltering.
Sony seemingly has no niche left in part because it never learns from its mistakes. Sony lost the digital music business to Apple because it insisted on proprietary technolgy (Rosenberg, 2009). Next, Sony stuck its neck out for winning a costly and risk Blu-ray standards war and the large gamble is in danger of not having a payoff. Blu-ray Disc drives, drives with an optical disc storage medium designed to supersede the standard DVD format were supposed to be the company's ace in the hole. However, many believe that Blu-ray is dying for a number of reasons according to Harris (2008). Competition with a competing standard, HD DVD, stalled the industry for two years and dampened the initial enthusiam of consumers. Believing that it had a huge advantage, the Blu-ray Disc Association, an industry consortium that develops and licenses Blu-ray Disc technology, implemented costly Blu-ray licenses. However, consumers and even small producers wouldn't pay. Then, low cost up-sampling DVD players diminished the video quality advantage of Blu-ray DVDs. This technology substitutio
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Also, on the competitive front, Sony is losing in many areas both in terms of innovation and price. In its video garming division, Nintendo's Wii and Microsoft's Xbox 360 are taking market share from Sony after its disappointing introduction of PS3 (McIntyre, 2009). Nintendo's product was considered much simpler and easier to use than PS3 (Kelly, 2009), but, even so, Sony resisted lowering its price for what most considered an inferior product (McIntyre, 2009). The company' LCD TV, PC and video cameras business under intense price pressure; n particular, the LCD TV is considered a commodity produced by pratically all large consumer electronics firms (McIntyre, 2009).
Realizing that Sony is having trouble competing with individual products, the company's CEO, Howard Stringer, is stressing the creation of synergies between business groups. He sees tying together Sony's personal computer business, mobile gadgets and Sony Computer Entertainment and would also would like to see televisions, digital imaging, home audio and video businesses work more closely together (Kelly, 2009). Even so, Sringer calls his business units… READ MORE
Quoted Instructions for "Sony Incorporated as Explained by Mcintyre (2009)" Assignment:
“Chapter one on Sony Incorporated.
The chapter will answer the following questions:
1. Is the company in a vibrant sector of the economy?
2. Has it a niche to exploit?
3. How effectively do managers exploit this?
4. How is the industry performing overall?
5. Are there many new entrants to the sector?
6. Who are the main competitors?
7. Do growth and profitability look healthy?
8. How solvent is it?
9. Did any individually significant transactions occur recently?
10. What do the directors / CEO have to say about the business?
11. Has the company been given a clean bill of health in the auditors' report?
12. Have the accounts been prepared in line with GAAP / IFRSs?
13. Do you have any clues as to what has happened since the last accounts were published? Are there any further interim results? Is there other news about the firm?
How to Reference "Sony Incorporated as Explained by Mcintyre (2009)" Essay in a Bibliography
“Sony Incorporated as Explained by Mcintyre (2009).” A1-TermPaper.com, 2009, https://www.a1-termpaper.com/topics/essay/sony-incorporated-explained/21815. Accessed 5 Oct 2024.
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