Dissertation on "Social Media Advertising Advantages"
Dissertation 4 pages (1117 words) Sources: 0
[EXCERPT] . . . .
Social Media AdvertisingAdvantages of Social Media Advertising/Marketing for Small and Medium Enterprises
The use of social media as a marketing and advertising platform extends far beyond the it industry and theoretical determinations of consumer trends and audience size, and both practical applications and ongoing theoretical research have demonstrated the power of social media as an advertising and marketing tool for SMEs. Social media has become one of the most significant features of the Internet over the past decade or so, dramatically changing how a significant portion of the world's population -- and especially the consumers of the developing world -- create and maintain social circles; seek out, retrieve, and share product information; spread "word of mouth" knowledge regarding events and information; and generally interact with each other as individuals and communities (Qualman, 2011). This necessarily has an impact on the way small and medium enterprises must reach out to local/regional and consumers and potentially provides a way to reach consumers on an international basis, for the right type of business. The simple process of "tagging," in which a news item or other piece of information is given a tag such as "bargain deal" or "must-have Christmas item" are used in social media settings to provide individual user assessments and to "catalog the Internet" for future searches and greater individual access and clarity, and both economically and socially this small feature alone has a tremendous and measurable impact on advertising and marketing capabilities (Qualman, 2011, p. 24).
Though social media is quickly becoming the mass media outlet
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Resource allocation has been and continues to be a significant problem for all enterprises of any size seeking to engage in social media marketing, as the return on investment for such efforts is often difficult to present with any concrete certainty (Weinberg & Pehlivan, 2011). The Internet has a long memory and provides a tremendous amount of data, but whether or not this data is an accurate portrayal of offline consumer behavior is still a question of heavy debate. The tactical deployment of marketing resources at SMEs requires even an more careful differentiation of various social media types and platforms, and an identification of specific "social objectives" that can be… READ MORE
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I am sending the paper that has Chapters 1-3 all together. There are notes written on the comment section.
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How to Reference "Social Media Advertising Advantages" Dissertation in a Bibliography
“Social Media Advertising Advantages.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/social-media-advertising-advantages/6778874. Accessed 27 Sep 2024.
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