Research Paper on "Cloud Services to Business"

Research Paper 8 pages (2004 words) Sources: 6 Style: APA

[EXCERPT] . . . .

The urgency of getting customer data quickly shared and acted on within a very small, small or medium business is one of the most powerful accelerators there are for enabling greater growth. These factors are what is fueling the rapid adoption of SaaS-based applications throughout all sizes of businesses as is shown in Figure 3 below.

Figure 3: Charting SaaS Adoption by Percentage of Business Application Revenue (2010 to 2015 (forecasted)) -- Bain & Company

Source: Based on research and analysis completed by Bain & Company (Columbus, 2013)

The accuracy and speed of information sharing in any business is essential for getting new products introduced. Using cloud services to accelerate information sharing, geographically dispersed collaboration and real-time customer updates, small businesses are able to compete at speeds unmatched by larger competitors (Aljabre, 2012). Time-to-market, combined with the economic advantages of defined below, are further fuelling their adoption by SMBs globally today.

For many companies, purchasing software requires a very large up-front fee or initial license followed by relatively high yearly maintenance charges, as is shown in the analysis from Boston Consulting Group in Figure 4 below. Larger companies will budget for these costs with their capital expense (CAPEX) budget, while small businesses pay for cloud computing subscription fees on a monthly basis through their operating expense (OPEX) budgets (Walterbusch, Martens, Teuteberg, 2013). Cloud service providers are designing their business models to capitalize on the differences shown below in Figure 4 to gain more customers. It is a very compelling argument for choosing cloud services over on-premise applications.

Figure 4: Comparing the Economics of on-premise and SaaS customers

Sources: Forbes.com: Roundup of Cloud Computing Forecasts Update, 2013

Conclusion

The compelling economics of cloud computing, combined with the inherent time-to-market, stability, security and adaptability to very small, small and medium business needs continues to propel cloud services' adoption. This is clearly the case in the areas of collaboration and CRM cloud-based software which continues to accelerate in its adoption globally today. The implications for small businesses are very positive, as they can stay focused on growing their business, winning new customers and keeping existing ones, and investing their time in new product and services development. Cloud services are revolutionizing how SMBs are competing with their larger and more well-capitalized counterparts today as a result.

Bibliography

Aljabre, A. (2012). Cloud computing for increased business value. International Journal of Business and Social Science, 3(1).

Arinze, B., & Anandarajan, M. (2010). Factors that determine the adoption of cloud computing: A global perspective. International Journal of Enterprise Information Systems, 6(4), 55.

Columbus, L. (2013, July 30). Roundup of small & medium business cloud computing forecasts and market estimates, 2013. Retrieved from Forbes.com: http://www.forbes.com/sites/louiscolumbus/2013/07/30/roundup-of-small-medium-business-cloud-computing-forecasts-and-market-estimates-2013/

Garrison, G., Kim, S., & Wakefield, R.L. (2012). Success factors for deploying cloud computing. Association for Computing Machinery.Communications of the ACM, 55(9), 62.

Gupta, P., Seetharaman, A., & Raj, J.R. (2013). The usage and adoption of cloud computing by small and medium businesses. International Journal of Information Management, 33(5), 861.

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