Case Study on "Project Management Scenario a Global Consumer Electronics"
Case Study 9 pages (2476 words) Sources: 10 Style: Harvard
[EXCERPT] . . . .
Project ManagementScenario
A global consumer electronics company is interested in expanding its business by developing vehicle-mounted PDAs (Personal Digital Assistant). The vehicle-mounted PDA is the compact computer terminals that can be used to be mounted on field service vehicles, forklifts, transport vehicle and construction truck. Organizations also use Vehicle-mounted PDAs for many purpose including logistics, industrial monitoring and control, warehouse vehicles and for roadside assistance. Employees also use the PDA communicates progress of business transaction with the information systems as well as recording organizational business transactions. Meanwhile, PDA serves double purpose for assessing databases for services and for the application purpose by which a field's service engineer uses PDA for fixing equipment at the customer site. For effective application purpose, Vehicle-mounted PDAs may possess wireless connectivity such as a wireless LAN interface, Bluetooth, and mobile or cellular connectivity.
Project Objective
The objective of the project is to plan the development and installation of a wireless network to support PDA operation for an airport application -- (John Kennedy Airport application).
To enhance greater understanding of the proposed PDA, the project defines the wireless and the proposed PDA to be used at an airport.
Proposed PDA and Wireless Network
The proposed PDA for the airport wireless application will be Cisco Aironet 3600 Cisco. The Cisco Aironet 3600 Series Access is designed to provide the best performances. By allowing th
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A unit priced for a Cisco Aironet 3600 is £1,100. The price is proposed for £1,100 because the Cisco 3600 series boost performances at the range 802.11n and 802.11a/g devices. Typically, the Cisco Aironet 3600 assists PDA to scan airport baggage via the wireless LAN. The technology offers network infrastructure with switching technology and network routing which assist airport to offer passengers with business speed.
The proposal provides the project feasibility and management to identify the stakeholders for the airport-based project.
"Part a -- Project Feasibility and Management (Q1). Identify the various stakeholders for the airport-based project and examine their likely viewpoints and concerns by conducting a Force-field analysis."
The stakeholders for the airport-based project are management of a global consumer electronic company, airport management, airport employee, airport customers, PDA producer, and project manager. Using a Force-field analysis, the proposal examines the likely viewpoint and concern of the stakeholders.
Fig 1: Force-Field Analysis for the Stakeholders
The Force-Field analysis has been able to determine the viability of the project. With the identification of the stakeholders, it is revealed that the management of the Global Consumer Electronic Company believes that the new project is likely to improve the productivity of the sales of the company as well as increasing the company revenue. Employee of the Global Consumer also believes that the new technology will increase the company productivity and this make the company to increase their salary. However, the new technology will make employees of the airport to be frighten on the ground that the new technology might lead to the laid off on non-it workers or non-technical workers. On the other had the project manager and the PDA producer will like the project to start because they are likely derive financial benefits from the project. Based on the project analysis using Force-Field analysis, it is revealed that the project is likely to viable because only a stakeholder is likely to oppose the project.
Q2). "The firm will invest £5 Million in Year 0 to develop the product and expect Sales
during Years 1 -- 4. Fixed costs are to be £7 Million annually (not negotiable) and the items comprising the variable costs should be identified and discussed. Assumptions are to be clearly stated."
Meanwhile, the sale forecast and the project cash flow are critical to determine the feasibility of the project. Thus, the project cash flow is provided in Table 1.
Table 1: Project Cash Flow
Pro Forma Cash Flow
Year 0
Year 1
Year 2
Year 3
Year 4
Cash Received
Cash from Operations
Cash Sales
£2,700,000
£2,975,750
£4,036,250
£5,923,063
£6,923,063
Cash from Receivables
£2.300,000
£2,745,583
£3,786,092
£3,713,875
£4,813,875
Subtotal Cash from Operations
£5,000,000
£6,721,333
$7,822,342
£9,636,938
£11,736,938
Additional Cash Received
Sales Tax, VAT, HST/GST Received
£0
£0
£0
£0
£0
New Current Borrowing
£0
£0
£0
£0
£0
New Other Liabilities (interest-free)
£0
£0
£0
£0
£0
New Long-term Liabilities
£0
£0
£0
£0
£0
Sales of Other Current Assets
£0
£0
£0
£0
£0
Sales of Long-term Assets
£0
£0
£0
£0
£0
New Investment Received
£0
£0
£0
£0
Subtotal Cash Received
£5,000,000
£6,721,333
£7,822,342
£9,636,938
£11,736,938
Expenditures
Year 1
Year 2
Year 3
Expenditures from Operations
Cash Spending
£125,000
£215,000
£570,000
£755,000
Bill Payments
£850,000
£1,648,592
£3,071,925
£4,134,180
Subtotal Spent on Operations
£957,000
£1,863,592
£3,641,925
£4,889,180
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
£0
£0
$0
£0
Principal Repayment of Current Borrowing
£0
£0
£0
£0
Other Liabilities Principal Repayment
£0
£0
£0
£0
Long-term Liabilities Principal Repayment
£0
£0
£0
£0
Purchase Other Current Assets
£0
£0
£0
£0
Purchase Long-term Assets
£0
£0
£0
£0
Dividends
£35,000
£50,000
£75,000
£225,000
£350,000
Subtotal Cash Spent
£992,000
£1,913,592
£3,716,925
£5,114,180
£6,114,180
Net Cash Flow
£550,000
(£692,259)
£705,417
£922,758
£1,522,758
Cash Balance
£125,021
£157,041
£262,458
£785,216
£1, 585,216
The sales forecast for the project is as follows.
Table 2: Sales Forecast
Pro Forma Profit and Loss
Year 1
Year 2
Year 3
Sales
£1,951,500
£4,072,500
£5,846,125
Direct Cost of Sales
£975,750
£1,995,525
£2,747,679
Other Costs of Goods
$0
$0
$0
Total Cost of Sales
£975,750
£1,995,525
£2,747,679
Gross Margin
£975,750
£2,076,975
£3,098,446
Gross Margin %
50.00%
51.00%
53.00%
Expenses
Payroll
£215,000
£570,000
£755,000
Sales and Marketing and Other Expenses
£216,000
£200,000
£250,000
Depreciation
$0
$0
$0
Advertising & Marketing Collateral
£295,000
£350,000
£425,000
Industrial Design
£64,284
£75,000
£80,000
Rent
£22,800
£26,000
£30,000
Telephone
£7,500
£10,000
£15,000
Utilities
$14,400
$18,000
£20,000
Insurance
£6,000
£7,500
£7,500
Payroll Taxes
£50,200
£85,500
£113,250
Company Vehicles and related expenses
£16,800
£18,000
£19,000
Trade Shows & Events
£30,000
£0
£0
Total Operating Expenses
£937,984
£1,360,000
£1,714,750
Profit Before Interest and Taxes
£37,766
£716,975
£1,383,696
EBITDA
£37,766
£716,975
£1,383,696
Interest Expense
£0
£0
£0
Taxes Incurred
£11,330
£215,093
£415,109
Net Profit
£26,436
£501,883
£968,587
Net Profit/Sales
1.35%
12.32%
16.57%
Pro Forma Balance Sheet
Year 1
Year 2
Year 3
Assets
Current Assets
Cash
£157,041
£262,458
£785,216
Accounts Receivable
£230,167
£480,325
£689,512
Inventory
£130,900
£267,706
£368,610
Other Current Assets
£0
£0
£0
Total Current Assets
£518,108
£1,010,489
£1,843,338
Long-term Assets
Long-term Assets
£0
£0
£0
Accumulated Depreciation
£0
£0
£0
Total Long-term Assets
£0
£0
£0
Total Assets
£518,108
£1,010,489
£1,843,338
Liabilities and Capital
Year 1
Year 2
Year 3
Current Liabilities
Accounts Payable
£192,371
£257,870
£347,132
Current Borrowing
£0
£0
£0
Other Current Liabilities
£0
£0
£0
Subtotal Current Liabilities
£192,371
£257,870
£347,132
Long-term Liabilities
$0
$0
$0
Total Liabilities
£192,371
£257,870
£347,132
Paid-in Capital
£450,000
£450,000
£450,000
Retained Earnings
(£150,700)
(£199,264)
£77,619
Earnings
£26,436
£501,883
£968,587
Total Capital
£325,736
£752,619
£1,496,206
Total Liabilities and Capital
£518,108
£1,010,489
£1,843,338
Net Worth
£325,736
£752,619
£1,496,206
By calculating the payback period for the project, the proposal divide the initial investment by the annual cash flow. In the PDA Investment, the global electronic company will have a payback as follows:
Formula for Payback period: Initial Investment / Annual cash flow
Initial investment= £5,000,000
Annual cash flow = £3,716,925
Payback period is 1.35 years
Based on the calculation the payback period for the PDA project is 1.35 years. Based on the cash flow for the project, the project is likely to be acceptable by senior management on the ground that the payback period is 1.35 years.
Q3). Evaluation of the two forecasts prepared is as follows:
b. To calculate the potential value of the project using Net Present Value (NPV) and the Internal Rate of Returns. The proposal uses the project cost of capital, which is 7%. Typically, NPV calculates the present value of the project cash inflows and the project cash outflows. The basic principle of NPV is to calculate whether the present value of the project inflows is greater than the present value of project cash outflows.
Based on the previous calculation, the net cash flows for the investment is as follows
Year 0
Year 1
Year 2
Year 3
Year 4
Net Cash Flow
£550,000
£692,259
£705,417
£922,758
£1,522,758
With 7% discounted cost of capital, the NPV for the project is calculated as follows:
NPV: 550,000+(0.952 X 692,259)+ (0.890X 705,417)+(0.840 X 922.751) +(0.792XX 1,522,758).
550,000+659,021+627821+775110+1206024
NPV is 3,817,676
From the discount cash flow model, senior management would accept the investment based on the fact the NPV is positive at the cost of capital of the firm.
Thus, the Internal Rate of Return is 16%.
Q4). "Examine the benefits of inter-project learning for a global consumer electronics firm and make recommendations on how this could… READ MORE
Quoted Instructions for "Project Management Scenario a Global Consumer Electronics" Assignment:
Project Management :
A global consumer electronics company is looking to expand their business and aims to
develop vehicle-mounted PDAs (Personal Digital Assistant). These vehicle-mounted PDAs
are compact computer terminals which can be mounted on forklifts; field service vehicles;
construction trucks or transport vehicles etc.
Vehicle-mounted PDAs are used by firms in many fields including roadside assistance;
warehouse vehicles; logistics and industrial monitoring and control. Employees use the PDA
as a small computer to record business transactions and communicate progress with the
organisations information systems. Thus, PDAs are not just used as computers but for also
accessing databases for services and applications (e.g. a field services engineer fixing
equipment at the customer site). Vehicle-mounted PDAs may have wireless connectivity
such as Bluetooth (a wireless LAN interface) or even cellular or mobile phone connectivity.
The assignment is to plan the development and installation of a wireless network to support
PDA operation for an airport application ***** which you specify.
Prepare a formal written report:
Prepare a Word document and write formally (i.e. avoid use of *****I***** or casual terms). For
calculations show formula; data; workings and results (preferably tabulated). Greater
discussion; interpretation and evaluation is expected for higher grades (e.g. giving insights
into the firm*****s situation; the management implications and making sector comparisons), as
well as appropriate use of business/financial jargon and evidence of wider reading.
The report is to be organised in two parts as follows:
*****¢ Part A concerns the development of the PDA by the consumer electronics firm for an
airport application.
*****¢ Part B concerns the deployment of the wireless network at the airport (to support the
PDAs).
Start each of the parts on a new page (this is to aid the marking process).
Introduction (no marks but needed for completeness)
a) Define your proposed PDA and wireless network for use at an airport ***** both the
product and the intended application(s).
b) Propose (and justify) a unit price for your PDA which should be one of the following:
£600, £800 or £1100.
Part A ***** Project Feasibility and Management
Q1). Identify the various stakeholders for the airport based project and examine their likely
viewpoints and concerns by conducting a Force-field analysis. You answer should be in
the form of a diagram annotated with the various forces followed by text that summarises
the overall situation (i.e. it*****s a synthesis of the main points).
Q2). The firm will invest £5 Million in Year 0 to develop the product and expect Sales
during Years 1 ***** 4. Fixed costs are to be £7 Million annually (not negotiable) and the
items comprising the variable costs should be identified and discussed. Assumptions are
to be clearly stated.
a) Prepare a cash flow forecast (in £) for the years of production (Years 1 ***** 4) given that
the first years sales units are the last five digits of your student id: (The last five digits of my student ID are : 33945)
Step 1: Construct the revenue model given that sales forecasts are expected to increase
rapidly in the first two years and then increase gradually after that
Step 2: Construct the operating expenditure model based on allocated overheads and
variable costs (check that the Contribution Margin is a sensible figure of say 24% to 40%)
Step 3: Combine the revenue and expenditure models and calculate total cash flow
position. Include the Opening and Closing Balance for each year in your forecast (where
the Opening Balance in Year 1 is a negative value equal to the value of the investment).
Ensure that the Payback Period for the project occurs during Year 3 or Year 4.
b) Revise the overall cash flow forecast (i.e. Steps 1-3) such that Payback occurs in
Year 2. Comment on whether or not this revised forecast is likely to be acceptable to
senior management.
Q3). Evaluate the two forecasts you have prepared as follows:
a) Examine the affect on the Net Cash Flows and the Payback Period of your two
forecasts if the *****˜time effect of money***** is taken into account and cash flows are
discounted by 7% (the cost of capital).
b) Calculate and comment on the potential value of the project using investment
appraisal techniques including the Net Present Value (NPV) and the Internal Rate of
Return (IRR) for both the original forecast and the revised one.
c) Which forecast will you recommend? Justify this choice.
Q4). Examine the benefits of inter-project learning for a global consumer electronics firm
and make recommendations on how this could be implemented.
Note: wider reading is expected for this Question including journal articles.
Part B - Project Planning & Control
The project team have identified five projects with similar activities and parameters, as
shown in Table B1. You have been allocated the project which has a code containing the last
digit of your student number (e.g. if your student number ends with 1 or 2, your project is
P12). It is not important what the activities are for this assignment. (My Project is P56)
Q5). Draw both the AOA and AON network for the project and determine the critical path
using CPA.
Q6). a) Construct a GANTT chart and identify scheduling flexibilities.
b) Calculate and draw a chart of the labour profile required to complete the project for
an early start schedule.
c) What specific rules could be adopted to decide how to schedule this project and
what constraints must be taken into account.
Q7). a) Find the expected time of the project using PERT. What is the probability of
completion within the expected time?
b) What is the probability of completion 4 weeks before the expected project
completion time?
c) When using probability analysis like this, what care needs to be taken?
Q8). Find the minimum cost increase to reduce the expected duration of the project by 2
weeks.
Q9). The Company assessed the costs of the project at important milestones at the outset
as shown in Table B2. After some weeks, the project manager asked the task
supervisors for progress reports and the feedback shown in Table B2 was reported.
a) What is the cost variance for the project so far?
b) Compare this to a calculation of the schedule variance.
c) Provide your clear comments on the progress of the project.
Q10). The project manager seeks to minimize the total cost of a certain activity related to this
project. The resources used for the activity are Resource U and Resource V (both
measured in resource-hours). Resource U costs £400 and Resource V costs £900.
Due to certain institutional, physical, and policy constraints, the amount of Resource U
used (y) should be at least 2.5 resource-hours. Also, y+2x must not exceed 7.45
resource-hours, and y-x must not exceed 1.75 resource-hours, where x is the amount
of Resource V.
a) Using manual means (a graph sheet), sketch the objective function and constraints
on the same Cartesian axes and find the optimal solution.
b) Using MS Solver, determine the optimal quantities of Resource U and V that achieve
the project manager*****s objective. What is the minimum cost (the cost that
corresponds to the optimal values of the decision variables)?
Format is a formal written report including charts/diagrams; calculations (with data; formula; workings
and assumptions) and discussion/ comments. Report to be written using Word in a 12 point font (any
Excel based calculations should be copied into tables in the Word file using a minimum 9 point font).
*****
How to Reference "Project Management Scenario a Global Consumer Electronics" Case Study in a Bibliography
“Project Management Scenario a Global Consumer Electronics.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/project-management-scenario-global/2466867. Accessed 3 Jul 2024.
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