Article Review on "Media Processes of Consumption"

Article Review 4 pages (1113 words) Sources: 0

[EXCERPT] . . . .

Consumers' patterns of media consumption -- those are highly coveted and useful statistics that are used by film studios, social media/networking, television networks, and just about every media outlet that exists.

The changes and developments in media as well as the changes in the thinking regarding media's effects bring us to the next point of the text. The next major point of the text is that media evolves. Media exists within a landscape, and that landscape has seen major evolution in recent decades. The forms of media and the methods of consumption have proliferated. As a result of these and other changes, the definition of mass media has changed. There are definitions, such as media and mass media, and when the media landscape changes or the media forms change, the definitions must change along with them in order to retain accuracy and utility. This is a theme throughout the text.

Yet another important section in this chapter is the stressing of the importance of knowing or studying media conglomerates and the homogenization of media objects. This section called to mind the famous piece by Walter Benjamin of the Frankfurt School called "The Work of Art in the Age of Mechanical Reproduction." Both this text and that text discuss the possibility of diminishing the work of art or the authenticity of the artistic process with the advent of technologies that make mass production possible. This issue is important for media theorists or researchers insofar as research into conglomerates and homogenization tracks the interplay between content and effects as well as tracking the spectrum of representation. This topic is important to media artists because conglomerates mean lack

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of content and message diversity in media in addition to limited economic opportunities for media producers who conform.

The issues in the text are not limited to the topics studied regarding media; the text additionally addresses the ways in which media is researched and studied. The text outlines terms, jargon, and the lexicon of academic media research. These terms and the act of defining the terms validates media studies in more than just a qualitative or "touch feely" way. These terms show that media research is taken and conducted as seriously as other forms of scientific research. This respect or regard for the study of media effects as scientific is another marks of the shift in thinking regarding media effects. People did not previously believe that media effected people, nor did they believe that the effects could be measured and studied in a scientific manner. Media effects and media psychology used to be fields that were considered insubstantial and were ideas propagated by people who were un-American and showed it by accusing beloved television of hurting people, in particular, children.

Media effects are real and there is plenty of incentive to research these effects. There are now proven methods and frameworks of thinking when performing media research. The effects of media are not restricted within media environments and modes of consumption. Media effects permeate into lived experience and the real world. Terms and definitions are important, yet they are not totally fixed and do not fully circumscribe the experience within the media landscape. Media studies will continue to be a critical topic in the present and likely in the future. READ MORE

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Quoted Instructions for "Media Processes of Consumption" Assignment:

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Reading Response Guidelines ï¿½ï¿½*****" Spring 2013 Great and Not-So-Great Reading Responses

BASELINE (up to 7 points):

Student substantively discusses one of the assigned readings

*****¢ More than half of each response should be about the concrete details and main arguments of one of the assigned readings.

HIGHER QUALITY WORK IS PRESENT WHEN (increases grade):

Student does an unusually good job addressing key arguments or concepts, showing nuanced understanding

Student relates work to our other course work (reading/lecture/film/activity) in insightful ways

Student offers fresh, sociologically informed critiques of assigned reading

Student skillfully uses personal experience to illuminate a concept

You do not have space to do all of these things, of course, but doing one in depth, or two more briefly is entirely possible, especially if they are woven into your description of the assigned work. Remember, substantively discussing the reading*****s main concepts and arguments (the baseline above) is your top priority.

LOWER QUALITY WORK IS PRESENT WHEN (decreases grade):

Student fails to demonstrate clear understanding of assigned work

Student critiques work in non-sociological ways (e.g., psychological, religious, etc.)

Student work contains grammatical and/or spelling errors

Student glosses over the substance of the assigned reading, using the majority of space for reflection

Paper loses focus (e.g., critiques writing style rather than intellectual substance)

You are free to write about whatever inspires you, as long as you clearly demonstrate that you have completed the assigned reading and reflected upon the material. Some suggestions include: commenting on what you see as the central issues in the readings (in your own words), addressing the way that these readings relate to other pieces we have read or issues we have addressed in class, explaining how the readings fit together (e.g., what they have in common, how they differ), pointing out gaps in the discussion, etc. Regardless, your focal goal will be to showcase that you have completed the readings. *****

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“Media Processes of Consumption.” A1-TermPaper.com, 2013, https://www.a1-termpaper.com/topics/essay/processes-consumption-audiences/3300400. Accessed 1 Jul 2024.

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[1] ”Media Processes of Consumption”, A1-TermPaper.com, 2013. [Online]. Available: https://www.a1-termpaper.com/topics/essay/processes-consumption-audiences/3300400. [Accessed: 1-Jul-2024].

1. Media Processes of Consumption [Internet]. A1-TermPaper.com. 2013 [cited 1 July 2024]. Available from: https://www.a1-termpaper.com/topics/essay/processes-consumption-audiences/3300400

1. Media Processes of Consumption. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/processes-consumption-audiences/3300400. Published 2013. Accessed July 1, 2024.