Term Paper on "2005 Toyota Prius Hybrid Car"
Term Paper 4 pages (1093 words) Sources: 1+
[EXCERPT] . . . .
PriusHybrid vehicles have grown in popularity in recent years. At the forefront of this revolution is a compact car called the Toyota Prius. The purpose of this discussion is to investigate the 2005 Toyota Prius within the car industry and analyze it from a marketing perspective. The ideas that will be covered in the discussion are: Marketing Mix Product- product line, quality, packaging, name, services; Price- temporary price reductions, discounts, trade deals; Distribution-type of outlets, availability; Promotion-advertising budget, promotional mix.
Marketing Mix
Product
The Toyota Prius came to market in 2000 and has been the top selling hybrid since this time. The 2004 model has been well received by consumers and the industry. According to an article found in Mother Earth News the Toyota Prius is a fuel-efficient car that won Motor Trend's Car of the Year for 2004. The author explains that the vehicle has swift acceleration (zero to 60 mph in 9.8 seconds), room for five passengers, numerous conveniences standard and impressive engineering that gives the hybrid a smooth performance barely distinguishable from traditional gas-engine vehicles. The Motor Trend editors say the 2004 Prius is the first hybrid that auto enthusiasts can enjoy: "It provides a tantalizing preview of a future where extreme fuel-efficiency, ultra-low emissions and stirring performance will happily coexist in one package."(Rockhold 2004)
The 2005 Toyota Prius also has the aforementioned qualities. However, it also has some added features. These features include a rear wiper (standard) and the smart entry system has been renamed. The
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Toyota is well-known for the quality of its vehicles and the Prius is no exception. Toyota, which also produces Lexus, is an industry leader and its vehicles are known for their reliability and slow depreciation.
This is one of the reasons why the car is difficult to get. Not only is it unique because it is a hybrid vehicle but it is also sought after because of Toyota's commitment to quality. A Washington Times article that was published when the Prius was first brought to market explains, "The Prius is in its first full year as part of the Toyota lineup, and customers have been lining up in droves, with some waiting six months for delivery. Buyers have included celebrities, environmental activists and plain citizens looking for those old-time virtues of cleanliness and economy." (Aukofer 2001)
The article also explains the aesthetic appeal of the car and the way it compares to other vehicles. The author asserts, "The first thing you notice about the Prius is the obvious high quality of the materials and construction. Although the upholstery is cloth, not leather, the instrument panel has a look of class that you never see on economy cars, and the overall ambiance is that of a far more expensive car like the Toyota Avalon or even a Lexus from Toyota's luxury division." (Aukofer 2001) This statement is proof positive that this is… READ MORE
Quoted Instructions for "2005 Toyota Prius Hybrid Car" Assignment:
“The objective of this research is to investigate the 2005 Toyota Prius (Hybrid car) within an industry and analyze it from a marketing perspective. Ideas to cover in the report are: Marketing Mix
Product-product line, quality, packaging, name, services etc.
Price-temporary price reductions, discounts, trade deals, etc.
Distribution-type of outlets, availability etc.
Promotion-advertising budget, promotional mix etc.
References should include recent journals(Business Week, Fortune, Consumer Reports, Harvard Business Review, Advertising Age, Specific Trade Journals etc.) Newspapers (The Wall Street Journal, Los Angeles Times, New York Times etc.) On line search references may be the best sources for the information. It is required to have bibliography in which you list all the sources you used in the report - number of cited sources, whatever is required to complete the paper.
How to Reference "2005 Toyota Prius Hybrid Car" Term Paper in a Bibliography
“2005 Toyota Prius Hybrid Car.” A1-TermPaper.com, 2004, https://www.a1-termpaper.com/topics/essay/prius-hybrid-vehicles-grown/4826388. Accessed 5 Oct 2024.
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