Essay on "Pharma Joan Busfield (N.D.) Explores the Pharmaceutical"

Essay 4 pages (1293 words) Sources: 1+

[EXCERPT] . . . .

Pharma

Joan Busfield (n.d.) explores the pharmaceutical industry as a source of rising health costs. She identifies a few different issues. One of these is the monopoly that pharmaceutical companies have over the drugs they develop, which lasts 20 years and is designed to allow them to earn back the cost of drug development. Another issue that pharmaceuticals are overprescribed -- one of per month for everybody in the developed world. While drug makers earn high profit levels in the west, developing nations are under pressure from bodies like the World Trade Organization to accept Western standards for intellectual property rights, which would force firms in the developing world to produce old, generic products almost exclusively, or pay licensing fees that would put those products out of reach pricewise for most of the people in those countries.

Busfield in particular calls attention to the lack of study regarding pharmaceuticals as consumer products, despite the size of the world's largest pharma companies and their influence of global social outcomes. She seeks specifically to call attention to the power and influence of the pharmaceutical industry in public and political discourse, and policy-making. She notes that while some within the industry complain about the costs associated with drug-testing for approval, many aspects of the process are designed to serve the needs of industry, rather than consumers.

Abraham (n.d.) postulates the idea of "pharmaceuticalization," which he defines as "the process by which social, behavioral or bodily conditions are treated…with pharmaceuticals" (p.290). He argues that the political economy of the pharmaceu
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tical industry, consumerism and deregulatory state ideology are all contributing factors, interrelated, that drive the commercial success of the pharmaceutical industry. Abraham's overarching point is that these factors, more than medical necessity, are what have driven the increased use of pharmaceuticals and therefore health care costs.

Monopoly

The FDA has a multi-stage process by which it approves new drugs. This process, in general, takes several years and hundreds of millions of dollars to bring a product to market. Most new products that begin this process never reach FDA approval, meaning that they never come to market. For pharmaceutical companies, there is little incentive to invest in drug development in a totally free market, because after spending this time and money to develop a drug they would see competitors isolate the chemical composition of their work and replicate that drug within months or even weeks. The solution to this issue is the monopoly.

The monopoly is basic economics -- without competition, the firm can set its prices wherever it feels it will gain the highest profits. The pharmaceutical companies receive a 20-year monopoly on new drugs, which they view as an opportunity not only to recoup the cost of developing that drug, but the costs associated with developing other drugs that did not make it through the approval process, plus a profit margin on top of that. These are paid by the federal government through Medicare and Medicaid, and by insurance companies. In other words, these costs are paid by taxpayers, employers and consumers. The tradeoff is simple -- these payers are able to have some (if limited) access to a drug in exchange for paying inflated costs for it. The idea is that without the monopoly, pharmaceutical companies are unlikely to innovate new drugs.

The problem with monopoly is that it limits supply in the market. Thus, it serves the needs of suppliers, but not the needs of consumers. An efficient market has multiple competitors, and the price will trend towards equilibrium. The problem is that there is no efficient market in health care, and the distortions are cause runaway prices, and a drug-addled society. On the former, monopoly is always going to result in inflated prices. The issue with high prices is that it cuts out a segment of the market that is unable to pay. It must be remembered… READ MORE

Quoted Instructions for "Pharma Joan Busfield (N.D.) Explores the Pharmaceutical" Assignment:

I will be faxing and/or emailing the 2 articles (one by Busfield, one by Abraham) that will be the basis for the essay.

Busfield and Abraham agree that "Big Pharma" is a problem for the American healthcare consumer, but present a range of causes, from the FDA approval process to various aspects of "pharmaceuticalization." First, briefly summarize the main points made in each article. Second, choose one aspect of the problem, whether the role of DTCA (direct to the consumer advertising), the clinical trials process, using physicians as marketers, incentives for creating lifestyle drugs rather than the most needed drugs for existing diseases, or the role of exclusivity in prompting drug makers to continue to seek new uses for old drugs and explain why that aspect of the problem is MOST significant in affecting the safety and/or cost of new drugs. Finally, suggest reforms that might protect the consumer.

Prefer the use of Times New Roman.

While you can use any of the aspects you wish, I believe exclusivity of drug patents is the most defensible. If you use this track, you might mention the recent news of Angelina Jolie and her cancer test for BRCA1. Myriad Genetics not only holds the patents for BRCA1 and BRCA2 testing, THEY HOLD THE PATENT ON THE BRCA GENE. Consequently, they are the ONLY ONES who can develope a test for these mutations. Therefore, they can an do charge $3000 or more for the test.

There are other such examples but use of outside sources should be minimal.

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