Thesis on "Organizational Analysis it Perspective"

Thesis 4 pages (1270 words) Sources: 1+

[EXCERPT] . . . .

Organizational Analysis for it at Imperial Tobacco Canada

Description of the Company and Industry

Imperial Tobacco Canada competes in the global market for loose-leaf tobacco, tobacco-related products including tobacco tubes and filters. The company relies extensively on an indirect channel of distribution, serving North American markets. The company's distribution channels include in-airport facilities and locations serving Canadian travelers in duty free outlets, in addition to continuing this strategy in the U.S. airports along the northern regions of the country. Through a partnership with ITL, their U.S.-based retailing partner, Imperial also has created a series of unique retail-based products specific to the American market. The reliance on Channel 2, a wholly-owned subsidiary of Tobacco Canada, is also focused on the retail channels, creating value through the development of in-channel events and programs. The reliance on their distribution channels in conjunction with their supply chains has made the company highly dependent on systems and process integration across their entire value chain.

Primary Competitive Strategy

The primary competitive strategy for Imperial Tobacco is to concentrate on adding value to what is primarily a process-oriented good, which is tobacco and its byproducts. For Imperial to stay competitive in its retail channels, the company will need to continually increase on how to continually improve on the processes they rely on for managing their supply chains, the processes that integrate their supply chains and retailing strategies, all coordinated with a synchronized pricing strategy. At present Imp
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erial Tobacco relies on pricing strategies that are specific to each retail channel, first defined on a product basis. While the company initially concentrated on Profit and Loss (P&L) by product line it is increasingly becoming clear that there is the need to create a more effective approach to defining, managing, and handling pricing exceptions across the many channels the company sells through today.

Given the onslaught of competition in the tobacco industry globally, Imperial Tobacco must concentrate on how to turn pricing into a differentiator. The price/quality relationship that its higher-end competitor's brand rely on to protect their gross contribution margins while also sustaining a high-end brand image has led to Imperial Tobacco attempting to compete purely on price at the lower-end of the market. This has only had short-term success and over time could potentially arm the brands' reputation for quality as well. From a competitive standpoint it is more advisable to seek price optimization across all products and channels and not attempt to incite or compete in price wars in lower-end segments. Paralleling the stabilization of pricing for Imperial Tobacco is the need for creating a more synchronized multichannel strategy globally. The lack of multi-channel management synchronization at the product level is a competitive disadvantage as evidenced by the diverging direction of Channel 2 as well from both a strategy and product perspective as well. In summary the competitive strategy of Imperial Tobacco of concentrating on specific channels with specific pricing and product strategies may have been successful in the short-term and even enabled a higher level of performance in specific markets has not been successful in maximizing the level of profits attainable by centralizing pricing. One of the most critical of processes that rely on an enterprise-wide coordination of pricing is the managing of special pricing requests (SPRs) in addition to the ordering of large, customized lots of tobacco products. The ordering of customized lots of tobacco products is often called package-to-order, a highly collaborative process that is cross-functional in nature requiring coordination of external suppliers and a minimum of four internal departments to ensure accuracy. SPR workflows are in fact a specific sub-process in the package-to-order process. In essence an SPR is a request from a Imperial Tobacco channel partner, distributor, larger retailer or grocery change for a price exception to their existing pricing arrangements. Competitors to Imperial Tobacco have used… READ MORE

Quoted Instructions for "Organizational Analysis it Perspective" Assignment:

I will like to request for a ***** called "*****" for this research paper. I have worked with him several times and I am quite happy with him - Thanks!

Please note that recommendation is not required for this particular order as this will come up in subsequent order which will be the Part 2 of this research paper. Please follow the Instructions outlined below - Thanks

Topic - Company Description and Analysis from IT Perspective

Company Being Analyzed - Imperial Tobacco Canada (Fully owned subsidiary of BAT)

Instructions

Section 1

Describe the organization and industry

Section 2

Identify the primary competitive strategy (or strategies) that the company is pursuing e.g. Cost leadership, Differentiation, Niche, Growth, and Alliance, Innovation or Entry- barrier. Briefly describe how the company is doing this.

Section 3

Identify which of the value models *****“ (Chains¸ shops¸ and networks) that best fits this organization. In identifying and explaining the strategy and model your goal is to describe at a high level how information systems and related technologies are used to support the company*****s competitive strategy and/or create value.

Section 4

Provide a brief overview of three important cross-functional business processes in this organization.Be sure to identify the key data elements that must be passed along the process. If the organization is quite large and diverse, you may narrow this down to a specific division or large department. Please use Swing Lanes diagram to model the process

The following is an example of how this section(section 4) might be introduced:

Three critical, cross-functional processes at the Big Maple Furniture Company must be performed effectively because they directly affect our overall success. Sales staff must be able to check with manufacturing to respond to store queries about order status. Furniture designers must be able to check with both sales and inventory control to determine what the current best selling models are. Manufacturing must link with both sales forecasts and accounting (to predict cash flow and interest charges) so as to optimize the purchase of lumber, upholstery fabric, and other raw materials. The details of these activities, along with key data elements, are diagramed in Figures 1 to 3, and described below.

Weighting For Each Section

20% Description of your organization and industry.

35% Definition of your company's competitive strategy and value model. Explanation of how information systems and technology are used to create strategic advantage.

30% Identification and description of three cross-functional processes and their information flows in your organization.

15% Writing Quality and Style.

How to Reference "Organizational Analysis it Perspective" Thesis in a Bibliography

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