Case Study on "Organizational Analysis Managing Conflict at Medford Enterprise"
Case Study 3 pages (1052 words) Sources: 3
[EXCERPT] . . . .
Organizational AnalysisManaging Conflict at Medford Enterprise Software
The company has been developing enterprise software for manufacturing companies for over 40 years, often relying on the COBOL programmers who have worked there for over two decades to complete relative simply code fixes. Specializing in Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) and Manufacturing Execution Systems (MES) for manufacturers, Medford has carved out a niche market for themselves. It's also been a market that is highly defensible against competitors including the large ERP vendors including Oracle and SAP who find the highly unique needs of specific segments of the manufacturing market too difficult to address in their own applications. All this changed however when Salesforce.com created the Force.com development architecture, which allows for Medford's competitors to quickly move into their markets while delivering applications on the Software-as-a-Service (SaaS) platform. Medford's engineering teams and senior management had often joked that SaaS was just a fad and a fancy name for timesharing, which are attitudes typical of IT developers who began their careers in the 1970s. Soon however their customers, many of them loyal for decades, began leaving for other software companies that were less expensive and could deliver even more feature-rich applications using SaaS platforms. Suddenly the browser was the delivery portal their customers wanted, not the cumbersome, challenging ERP system running on a mainframe. Marketing tried to make their mainframe systems sound like SaaS but customers got even angrier as they felt mislead. Senior managers demanded
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Part II - How was it Mediated or Arbitrated?
As Sales continued to provide examples of lost sales due to Medford not having any applications on the SaaS platform and the win/loss analysis showing that the pricing on new applications was leading to long-standing customers migrating away, the CTO and engineering continued to dig in and refuse to change. Marketing, which was the neutral third party, showed market research data showing that ERP systems would be the last to move entirely onto the SaaS platform -- yet the migration would be a very painful one for those with on-premise applications. Medford was designed with 100% in-premise software. It would be a very costly decision to completely ignore the direction of the market. It didn't help that the CTO and VP of Sales already were at odds with the speed of change that the market was experiencing. Often the most divisive arguments begin with a drastic difference in the perception of time and the implications of that perceptual difference on performance of tasks (Liu, Chen, Chen, Sheu, 2011). That is exactly what has happening with the Sales VP and the CTO. Marketing tried to explain that it would take time to complete a re-writing of the applications and the CTO was deliberately painting a picture of two years or more. The Sales VP was saying that without SaaS applications, the majority of sales… READ MORE
Quoted Instructions for "Organizational Analysis Managing Conflict at Medford Enterprise" Assignment:
“Part I - Background and Settings (in about ½ a page):
The Organization - Without revealing proprietary information, describe the organization of your choice (It should be one that you are familiar with, so preferably it would be easier, if it would be your own).
The Conflict - Describe the workplace conflict issue you have chosen to write about.
o What is the underlying problem or difference?
o Who are the parties or sides in this conflict?
The *****"Neutral*****"*****"
o Who was the *****"Neutral*****"?
o How was he chosen?
Part II - How was it Mediated or Arbitrated? (in about 1 full page):
Describe *****"your chosen*****" side*****'s decisions and/or behaviors and/or actions to the following:
o Why was a neutral third part required?
o How did the Neutral facilitate the discussions?
o Was the outcome acceptable by both sides?
Part III - What Would You Have Done? (in about 1 full page):
Assuming you were the Neutral in this conflict:
o What would YOU have done in this case?
*Focus should be put on sections II + III.
*****
How to Reference "Organizational Analysis Managing Conflict at Medford Enterprise" Case Study in a Bibliography
“Organizational Analysis Managing Conflict at Medford Enterprise.” A1-TermPaper.com, 2011, https://www.a1-termpaper.com/topics/essay/organizational-analysis-managing-conflict/4301234. Accessed 4 Oct 2024.
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