Research Proposal on "Organizations Values"
Research Proposal 3 pages (1123 words) Sources: 3 Style: APA
[EXCERPT] . . . .
Organization's ValuesOrganizational Values: Philip Morris/Altria
Philip Morris/Altria has a kind of paradoxical role in modern commerce -- it is one of the leading producers of a vilified product, namely of cigarettes, but the product is still legal for consumers to use in the United States and abroad. Its official mission, according to the Altria website (2008) is that Altria will: "own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco consumers with superior branded products" and its values are vaguely defined as: "operating with integrity, trust and respect; demonstrating a passion to succeed; executing with quality; driving creativity; and sharing with others."
The Altria Group's tobacco companies' brands include Marlboro, Basic, Black & Mild, L&M, Parliament and Virginia Slims. Structurally, Altria is a kind of umbrella organization for four major divisions: Altria's parent company of Philip Morris USA; John Middleton, a purveyor of pipe tobacco; and the Philip Morris Capital Corporation, an investment company with a portfolio of leveraged and direct finance lease investments that finance the other major branches of Altria. Altria also has a 28.5% economic interest in SABMiller, the world's second-largest brewer. Thus, the majority of its operations involve potentially controversial products.
While amongst higher-level executives, behind closed doors there may be a 'devil-may-care' attitude towards human health, the public face of the corporation stresses tobacco cessation, given the controversial nature of its main product. Profit rather than ethical responsibilit
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It is clear that the stress on the 'adult' nature of its product in Altria mission statement is a kind of a legal window-dressing: "Results reveal that brand choices among teenagers are significantly related to cigarette advertising and that the relationship between brand advertising and brand choice is significantly stronger among teenagers than adults...teenagers smoke the most heavily advertised cigarettes at a disproportionately higher rate than adults...the initiation of cigarette smoking among girls younger than eighteen years, as measured by National Health Interview Surveys, increased dramatically with the introduction and advertising of women's cigarettes" (Krugman & King, 200, p.187). Altria markets some of the most popular brand in the world, including Marlboro and Parliament and projecting a cool brand image, embodied in the Marlboro man's rugged, American demeanor, is critical to its success as a company.
The new shift to focusing on smoking cessation, including a 'quit line' advertised on the Philip Morris website, reflects the fallout from the publicity generated by high-profile lawsuits initiated by the States Attorneys General of forty-six states and others. "As a leader in the tobacco industry, Philip Morris was censured in the press with assertions and claims that tobacco companies were misleading the public about the hazards of cigarette smoking and knowingly marketing an addictive product to teenagers" (Glover 2008). To improve its public image and to… READ MORE
Quoted Instructions for "Organizations Values" Assignment:
“Assessing Your Organization*****s Values Paper in which you analyze the values of the organization for which you work. You will need to observe and analyze the corporate/business culture. Include the structure of the organization and information sharing practices. In the introduction to your paper, explain and give the relevant background of your organization. Answer the following questions:
a. How does structure and power relationships influence decision-making within an organization?
b. What physical, behavioral, and verbal manifestation symbols affect the culture of your organization (e.g. décor, logos, ceremonies, rituals, jokes, jargon, and stories)?
c. How does your organization collect, manage, and use information?
You must cite at least three peer-reviewed sources other than your textbook in your research for this paper.
ISBN: 0767430344 Text Introducing Communication Theory: Analysis and Application, 2e Author: Richard West, Lynn H. Turner copyright © 2004 The McGraw-Hill Companies, Inc.
Background info:
As an employee for Philip Morris USA/Altria, I have a job that is unique than most employees for other corporations. Philip Morris USA/Altria is a tobacco company which manufactures and sells cigarette products. While the industry as a whole is looked upon as the proverbial pariah because it main source of revenue is from the sale of tobacco products. These products have many risk associated with their use such as, emphysema, lung cancer, heart disease, low birth weights for pregnant women, and second-hand smoke. Regardless to all of this the product is still legal, notwithstanding the many health risks that it use can bring.
The structure of Philip Morris USA/Altria Grouo Inc, *****“ CEO of Altria Group Inc, Philip Morris USA, reporting to the CEO is the Senior Team of 3 Presidents, 4 Executive Vice President, 6 Senior Vice Presidents the upper echelon of the company. The working structure has many vice-presidents, directors, senior managers, managers, and lastly the workers.
Additional information on Mission and Goals for Altria can be found at www.Altria.com & PMUSA.com
How to Reference "Organizations Values" Research Proposal in a Bibliography
“Organizations Values.” A1-TermPaper.com, 2008, https://www.a1-termpaper.com/topics/essay/organization-values-organizational/5095744. Accessed 5 Oct 2024.
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