Essay on "Ocean Park HK"

Essay 2 pages (665 words) Sources: 1

[EXCERPT] . . . .

Promotional and education are also part of the marketing program at Ocean Park Hong Kong. There is an educational element to the promotion, in that if people, especially children, learn more about the sea and its creatures, they will take a greater interest in Ocean Park in general. Learning is one hook that attracts children, but also attracts parents as well, who only want the best for their children. Tours are offered as part of the educational program, and Ocean Park also seeks to bring in school groups as well, to get children more interested in the park, that they might return later with their parents and become regular customers.

There are many other promotions to attract people to Ocean Park. The park has a number of special events throughout the year to attract people to the park. These events are used to bring people in, where they should have a good time and want to come back for another visit. The target market for most promotions is therefore local residents, who are able to become return visitors. In general, Ocean Park wants foreign visitors to pay the full price, since they are likely to be one-time customers.

Other promotions that Ocean Park offers are specifically related to the Fun Pass program. There are discounts that are offered, such as 15% renewal discount, and two free months. In addition, passholders for other passes like Museum Passes can receive a discount for an Fun Pass as well. There are also discounts available on some of the educational programmes, like the "get closer to the animals" programme, for example. Ocean Park is also tied into a number of other tourist attractions that seek to create a full tourist experience in Hong Kong, offering enticements to each other's members in order to create a higher amount of business among people who are most likely to become regular customers.

References

Landman, P. (2010). Physical vs. non-physical rate fences . Xotels.com Retrieved May 3, 2014 from… READ MORE

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