Research Proposal on "New Trends, We Tend -- Not Surprisingly"
Research Proposal 5 pages (1436 words) Sources: 3
[EXCERPT] . . . .
new trends, we tend -- not surprisingly -- to think of entirely new products: iPods, solar batteries embedded in back packs that recharge cell phones, hybrid car. And certainly each of these products -- and many, many more -- constitute trends that have arisen in recent years. However, there are also trends that are constituted of renewals of older ideas, products, or practices. It is precisely such a case that I wish to examine here: the recent popularization of knitting among young people.The stereotype of the knitter is an older woman -- indeed, usually a quite elderly woman -- sitting in a rocking chair, her snowy, wispy hair pulled up on top of her head, her glasses perched on her nose, her needles clacking quietly as she knits blanky after blanky in pastel, fluffy yarn of her numerous, rosy-cheeked grandchildren. And while this type of knitter is certainly extant, so too is an entirely new type of knitter -- one who is likely to be listening to her or his iPod while knitting. And such knitters are not being served by large craft-supply chains like Michael's.
Identifying and Examining the Trend
As noted above, knitting has in the past years become increasingly popular among high school and college students. However, while this particular trend within the world of knitting is a new one, the history of this fabric art form has been far less tame than the stereotypes about it would suggest. For example, during periods of wartime for the past several centuries, women (and even men) were urged to knit clothes and blankets for the troops. A 1917 article in the New Times, for example, urged women to keep knitting during whatever spare time they had to sh
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Likewise, an article in an 1861 issue of a magazine called the Living Age, a woman wrote movingly about how she had too little education to contribute toward the war effort in any way but through the knitting that she had learned as a small child -- and so she hoped that whatever garments she could make for Union troops would be sufficient.
Such efforts during wartime are paralleled today by many of the young knitters that constitute the current trend of younger knitters, who often participate in charity knitting groups -- creating blankets for women in domestic violence shelters, stuffed animals for children in foster care, and gifts for overseas troops in yet another war.
Effects of This Trend of Younger Knitters
The effects of this trend ripple through both products and behaviors. Younger knitters typically want different types of yarn than do older knitters, who are in fact often knitting for their grandchildren. Much of knitting done by older women is indeed done for younger relatives and uses young, pastel yarns. Younger knitters tend to favor brighter colored yarns in heavier weights and are often looking for fiber that has been produced in environmentally responsible ways. (of course a number of older knitters are also attracted to such yarns -- perhaps because they are knitting with their grandchildren!) Younger knitters also tend to like needles in brighter colors -- or needles that are environmentally sound, such as those made from bamboo, which is a relatively low-impact wood. Younger knitters are also more likely to be men than was true in their fathers' and grandfathers' generations. Finally, as noted above, many young people are much more focused on charity knitting than the most recent generations and prefer to knit in a communal atmosphere rather than alone at home. As Kay Yeats wrote in the blog Associatedcontent.com: "You Can Knit Something Cooler Than What Grandma Knits." Any store that wishes to capture this new market of contemporary knitters must connect to this type of knitter and her or his developing and changing needs.
Recommendation to Michael's
Any craft store, such as Michael's (or similar stores like as JoAnn's)… READ MORE
Quoted Instructions for "New Trends, We Tend -- Not Surprisingly" Assignment:
You are a consultant in ABS Consultants, a consulting firm that has years of experience advising companies about customer relations, marketing, and management practices.
1. Write a letter to a SPECIFIC COMPANY proposing a TREND ANALYSIS(A trend is an overall new way of thinking or operating as a result of changes within a specific industry or society as a whole. Trends occur over a period of time, and it should be possible to identify a beginning point, leaders of the trend, and the results they have obtained by following the trend. For example, an increase in the number of companies offering employee assistance programs is such an established trend that it is almost a standard practice. Also, non-transportation companies using GPS tracking systems in regular business activities has become significant trend over the past few years.)
2.Define the trend and substantiate the trend*****s existence (i.e., when it started, number of companies leading or following the trend, their results, etc.).
Place the trend in the context of the company and be sure to construct an argument that directly links the trend to company. For example, why should company be interested in this trend? How will the trend really affect company? Why should company take advantage of the trend or make sure they aren't adversely affected by it?
Make one main recommendation directly related to the trend. Your recommendation should be specific, realistic, and actionable, and you should describe how your recommendation couldimplemented(including, expected results).
0.5page-executive summary
1page-identify trend and analize the trend.
1page-Effects,how the trend will affect the company)
0.5page-recommendation(usually just tell the firm to follow the trend)
2pages-How to implement and get expected results
Must keep your context(tone) within ABS Consultants and maintain the client-consultant relationship.
How to Reference "New Trends, We Tend -- Not Surprisingly" Research Proposal in a Bibliography
“New Trends, We Tend -- Not Surprisingly.” A1-TermPaper.com, 2010, https://www.a1-termpaper.com/topics/essay/new-trends/7918078. Accessed 6 Jul 2024.
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