Business Proposal on "Proposal to Purchase a Major IT System"
Business Proposal 4 pages (1537 words) Sources: 4
[EXCERPT] . . . .
New it SystemManagement Briefing Memorandum:
Implementation of CRM at Helen Markulus, CIO
Implementation of new Customer Relationship Management (CRM) system for Patient Retention and Satisfaction
Project Description
The University of Arizona Medical Center is a leading provider of healthcare services for the Southern Arizona area in addition to be one of the leading university hospitals globally in fields of cardiology, gerontology and orthopedic research. This unique balance of service and research has given the Medical Center the ability to attract patients from the region, in addition to globally who seek treatment in the areas of primary research. Recent analysis indicates that the experiences have been satisfactory, with surveys of patents discharged showing 70% would recommend the Medical Center again. What is troubling however is that patients are not recommending the Medical Center and often not returning for second or third surgeries, choosing to travel to Phoenix, San Diego or Los Angeles for advanced treatment. The implementation of the CRM system for patient retention and satisfaction is specifically designed to provide administrators with insights into what factors most influence patients' decisions to recommend the Medical Center, in addition to defining and implementing retention strategies to ensure patients return for their treatment programs here. One of the areas the Medical Center wants to improve are the preventative health programs and outpatient services. Today the referral rate, based on a manually-based CRM system, is 32%. The proposed CRM system will be used for actively promoting
download full paper ⤓
The proposed CRM system for patient retention and satisfaction will provide a 360-degree view of prospective, current and past patients, providing administrators and marketing strategies to more effectively plan and implement marketing and services strategies. The proposed system also has the ability to measure patient satisfaction c correlate it back to how frequently they attend preventative health programs at the Medical Center further providing insights into how the center's performance at medical practices are influencing profitability and growth. As the proposed CRM system is a single system of record of all patient activity, it can be implemented to be in compliance to HIPAA standards. The integrating of CRM applications into healthcare workflows is increasingly requiring HIPAA compliance and reporting, which can be used as a catalyst for greater levels of process efficiency and performance (Burr, Patterson, Rolland, Ward, 2007).
In addition the proposed CRM system will be able to deliver the following benefits:
Determine effectiveness of patient referral programs
Measure patient satisfaction levels over time and evaluate which specific experiences delivered significant gains or losses in their assessments.
Create and continually maintain HIPAA-complaint patient data within a CRM system of record that can also be submitted for audits and compliance efforts with the U.S. government.
Provide patient-driven reviews and ratings of physicians and their performance. This will serve to improve ongoing training programs and the development of Measure profitability of each marketing automation strategy and program, tracking patient lifetime value and costs ot serve by treatment category. CRM systems designed to track the effectiveness of marketing automation programs indexed by financial results continue to show the potential to revolutionize how responsive healthcare providers have the potential to be (Marketing Health Services, 2002).
Analytics will be included to track patient satisfaction by treatment program area and also by practice area. Using metrics to show how patient satisfaction correlates to actual medical results achieved will also indicate how effectively physicians and the medical staff are contributing to successful treatment plans and how those results affect patient perception (Almunawari, Anshari, 2011).
Business Goals and Objectives
The University of Arizona Medical Center designated the CRM patient retention and satisfaction system to better understand why churn is occurring throughout the patient population, and why the center is losing patients to advanced treatment centers in neighboring metro cities in Arizona and California. The Medical Center, having comparable facilities and equipment, could have just as easily been chosen by these patients, yet wasn't. Current retention and new patient recruitment programs aren't delivering the results needed for the Medical Center to reach its revenue and profit objectives for the current fiscal year. Patient satisfactions cores have been dropping with complaints that treatment has become too standardized and formulaic. All of these factors point to the need to redefine the patient experience and better understand their needs.
Strategic Program Objectives:
To increase the level of patient satisfaction delivered on a consistent basis and reduce patient churn.
To measure patient satisfaction levels at entry, treatment and post-treatment
To determine which factors contribute most and least to patient satisfaction levels
To improve medical staff and physical patient experience management
To determine which factors that the medical staff and physicians have the most and least control over that impact positive patient experiences
To quantify the effects of ongoing patient training and determine how to reduce patient churn and increase long-term patient loyalty
To define the key success factors for advanced treatment programs and determine where the Medical Center is relative to competitors on these customer perceptions
To improve patient recruitment, retention and "winback: strategies through more effective management while keeping in compliance to government standards
To define a single system of record for all patient interactions
To streamline patient onboarding and reduce errors in admittance procedures
To automate all patient follow-up procedures to ensure greater accuracy, reduced errors and greater visibility into all financial records on their accounts
To combine the system of record with marketing automation applications to track overall marketing effectiveness and its contribution to revenue and profitability for the medical center
Projected Costs
Task
Projected Cost
Implementation Services (Training, Testing, Installation)
250,000
Hardware
20,000
Software
200,000
Maintenance Support (5 years)
50,000
Total Costs
520,000
Business Goal
Goal
Target
Increase patient recommendation levels
From 70% to 100%
Reduce admittance time and errors
Currently takes 2 hours; down to 30 minutes is the goal
Reduce patient churn
Now: 30% Target: 5%
Increase patient selection of Medical Center for Advanced Treatment
Now: 20%
Target: 70%
Increase the effectiveness of marketing automation programs
Current: 300 patient referrals a month
Goal: 2,000 patient referrals a month
Track Physician Satisfaction Ratings
Now: Nothing recorded
Goal: 100% coverage
Project Schedule
Milestone
Initiation
August, 1, 2013
Education beginning
September 1, 2013
Hardware Build onsite
September 15,2013
Build & Test Workflow
November 1, 2013
Integrated Testing
December 1,2013
Pre-Live Assessment
January 5, 2014
Go-Live
February 1, 2014
Communication
For any enterprise project to succeed there must be close coordination of the entire cross-functional team. With the proposed CRM patient retention and satisfaction implementation the following forms of communication are recommended:
Email, Conference calls, Phone calls, Fax
Weekly Status calls -- Weekly calls will be scheduled for the duration of the project. The meeting agenda and issues list will be sent by the facilitator.
Issues List -- the issues list will be maintained by the CRM Project Manager and will be updated and reviewed during the weekly status call.
Meeting minutes -- Meeting minutes will be sent by the facilitator of the meeting within 48 hours following the completion of the meeting.
Onsite Visits -- Agenda and Tasks list will be sent to University of Arizona Medical Center seven business days prior to an onsite visit.
Trip reports will be sent 7 days following each site visit.
It is recommended that the communications path outlined below be followed:
The Project Managers… READ MORE
Quoted Instructions for "Proposal to Purchase a Major IT System" Assignment:
Management Briefing Memorandum - 4 page in a memorandum format. Any memorandum format is acceptable so long as it is lucid and advocates a clear position. Double-spaced please, excluding citations, graphs and charts. Please prepare a budget summary and proposal for either an existing or hypothetical outpatient or inpatient service IT application, i.e. a department such as cardiology diagnostic testing or radiology or physical therapy. Assume you are to brief the senior leadership echelon of your organization. Your memorandum provides a concise overview and justification as to what program is proposed, the source of your funds, the major categories of expense and related arguments and concrete data supporting your recommendations. You are free to fabricate any existential reality or use your own experiences as context.
The key objective is to demonstrate and identify a specific IT application for a specific IT or patient care challenge and argue cogently and concisely as to the merits of your proposal and recommendations with a view towards management's acceptance of your plans.
Ideally, prepare in memorandum format, double-spaced, an analysis of a proposal to purchase a major IT system. As noted, you may create any circumstantial reality you wish. You should clearly detail how you arrived at a realistic cost estimate and most importantly how this IT application enhances patient care, saves money, averts lawsuits, etc. This memorandum is to be similar in style and format to a business proposal.
see attached *****
*****
How to Reference "Proposal to Purchase a Major IT System" Business Proposal in a Bibliography
“Proposal to Purchase a Major IT System.” A1-TermPaper.com, 2013, https://www.a1-termpaper.com/topics/essay/new-system-management-briefing/7908698. Accessed 6 Jul 2024.
Related Business Proposals:
Information Technology (IT) Security Implementation Research Proposal
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
it Security Plan & Implementation
IT Security Plan and Implementation for a Small Corporation
IT Security Proposal Summary
Small corporations often have to deal with many conflicting it and often… read more
Research Proposal 16 pages (5733 words) Sources: 5 Topic: Computers / IT / Internet
Request for Proposal Business Proposal
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
CRM Proposal
Started at Section 1 for the sake of clarity)
BUDGET and FINANCIAL TIME CONSTRAINTS
Customers are the lifeblood of any business, and for the International Market Centers, L.P.… read more
Business Proposal 10 pages (2678 words) Sources: 0 Topic: Management / Organizations
Security Issues Creating a Site Using Trend Research Proposal
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
security issues creating a site using trend technologies such as PHP and MySQL
My research proposal is about the security issues creating a site using trend technologies such as PHP… read more
Research Proposal 17 pages (4754 words) Sources: 15 Topic: Computers / IT / Internet
Windows Migration From XP Capstone Project
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
Windows XP to Windows 7 Migration
Submittal Cover Sheet
Four Digit Assessment/Project Code: TWA1
Mentor Name: Janet Bringhurst
For Revisions Only Indicate Previous Grader:
Submissions received with an altered, incomplete… read more
Capstone Project 18 pages (6896 words) Sources: 1+ Topic: Computers / IT / Internet
Social Entepreneurship Social Entrepreneur a Slum Term Paper
![Paper Icon](https://www.a1-termpaper.com/images/term-paper-3.png)
Social Entepreneurship
Social Entrepreneur
A slum is a dwelling that is built on public or private real estates unlawfully. In Turkey, these illegal settlements started with movement of people from… read more
Term Paper 15 pages (4068 words) Sources: 15 Topic: Management / Organizations
Sat, Jul 6, 2024
If you don't see the paper you need, we will write it for you!
We can write a new, 100% unique paper!