Research Proposal on "New Strategy Is That the New Sales"

Research Proposal 4 pages (1219 words) Sources: 0 Style: APA

[EXCERPT] . . . .

new strategy is that the new sales team will be responsible not only for selling products, but also for selling services. While customer service is important in the product sales industry, it is even more important in the service industry. Whereas the cleaning product industry requires only minimal contact with the customer during a sales deal, the service industry requires more human contact, and hence skills in this area.

InterClean has just merged with EnviroTech and, as a result, has taken on a new strategic direction. The company no longer sell only cleaning products, but will also provide full-service cleaning solutions for organization in the health care industry. As a midlevel sales manager, select new members for your sales team and create a development plan to help your team succeed with the company's new strategy.

New salesperson positions will therefore require that staff have both sales and interpersonal skills. With the company's new dual purpose as serving both product and service clients, salespersons will probably be required to work in teams. It will therefore be important to recruit people that can function well within a team setup.

In performing an analysis of sales jobs at InterClean, I believe that there are three analysis methods that are appropriate. These include observation, interviews and questionnaires. First, I will observe a set of six sales employees, three of which were formerly working with EnviroTech and three from InterClean. I will compare the way in which they do their work, the time it takes, and the way in which they speak to customers. I will also compare their sales figures to determine which methods work most ef
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fectively. Finally, I will make a comparison of the long-term customers on each salesperson's list. I will consolidate this information to determine the most effective sales strategy.

I will use a different set of six persons for the interview section of the analysis. The interview will include questions regarding each person's thoughts on effective sales strategy and customer service. The interview will be conducted collectively with all six participants. This information will then be compared and consolidated from the observation section. Finally, the questionnaire will be given to all salespersons on the workforce who have not been observed or interviewed. Once again, questions will be similar to those asked during the interview.

Resulting from the analysis, several job duties and specifications were highlighted. Once again, it is kept in mind that the sales department will be handling both product and service sales, and should therefore be driven by excellent customer service.

The first specific requirement is then the ability to genuinely believe in a good product or service and sell this to the customer. Sales persons need to be very positive about the product being sold. They will therefore also be encouraged to use the products themselves, and honestly report any problems to the research department.

Secondly, a customer service requirement is effective communication. Sales people need to be able to substantiate their faith in the product and/or cleaning service by means of friendly and open conversation. They should project a sense of trust and honesty to the customer.

Thirdly, sales people will also be required to handle the occasional complaint regarding products or services. For this, a large amount of patience is needed. Reciprocating an angry customer's comments with anger is not acceptable. Customer service needs to be driven by understanding and solution-driven approach to problems.

Finally, a job requirement is both ambition- and enthusiasm-driven energy within the sales department. In addition to the ambition of closing as many sales as possible, salespersons need to be enthusiastic about both their work and the people… READ MORE

Quoted Instructions for "New Strategy Is That the New Sales" Assignment:

InterClean has just merged with EnviroTech and, as a result, has taken on a new strategic direction. The company no longer sell only cleaning products, but will also provide full-service cleaning solutions for organization in the health care industry. As a midlevel sales mangager, select new members for your sales team and create a development plan to help your team succeed with the companys new strategy.

Assignment Specifics *****“ What to Include

Job Analysis

-Conduct a job analysis for new salesperson positions in InterClean.

-Identify the analysis method (s) you feel appropriate.

-Describe 4 to 5 main job duties and specifications that will pertain to the new sales department. Be specific.

Workforce Planning System

-Create a workforce planning system on sales development for your team.

-Review both the hard and soft skills (talent inventory) of employees.

-Identify the business needs *****“ the types of positions needed on your team.

-Identify the number of employees needed for your team.

-Outline an action plan for the selection of employees, training, placement, promotion, development, and compensation.

-Identify goals for the team based on the company*****s new direction.

Selection

Review the talent inventory from your workforce planning system.

Determine a staff selection method appropriate for your team.

-Use this method to assess each employee*****s present knowledge, skills, abilities and career motivations.

-Select 6 employees from the list of candidates for your team.

Employee List below- Pick 6 people

Jim *****, Vice President of Sales

Jim is a 54 year-old Caucasian male who was recently hired by ***** Spencer of InterClean to be the new VP of Sales, taking sales leadership away from Tom Jennings, VP of Marketing. Jim is an experienced and knowledgeable sales manager in the industrial cleaning and sanitation industry and he has a reputation for taking great care of the customer. He prides himself on meeting and exceeding his sales plan each year and is not afraid to try new ideas to achieve sales.

Shane Huck, Sales Manager

Shane is a 36 year-old Caucasian male who has been with InterClean for the past 8 years. He was hired by Tom Jennings initially as an Outside Sales Representative, but was promoted to Sales Manager 5 years ago because of his aggressiveness and success in achieving sales results. Shane enjoys closing on new accounts, but does not enjoy maintaining accounts, answering customer complaints or asking customers for late payments.

Tom Gonzalez, Sales Manager

Tom is a 47 year-old Hispanic male who has been with EnviroTech for 5 years. He was recruited by Sally Lindley, CEO of EnviroTech, because of his ability to lead a team and for his expertise in developing solutions-based products for the customer. Tom has been in the industrial cleaning industry for over 25 years. Tom enjoys establishing long-term relationships with customers and being the point person for customers to come to if there are problems.

Donna Wilson, Outside Sales Representative

Donna is a 27 year-old Caucasian female who was hired by Shane Huck 2 years ago to work at InterClean. While Donna had no experience selling cleaning or sanitation products, she is an aggressive sales rep who likes to close the deal. Unfortunately, she does not see the value in maintaining long-term relationships with customers except to make additional sales. Donna is currently paid a base salary plus commission, and she is being converted to straight commission.

Mark Pierce, Outside Sales Representative

Mark is a 24 year-old Caucasian male who was hired by Shane Huck 8 months ago from a competitor (non-compete agreement is still valid) in the sanitation industry to work at InterClean. He is an aggressive sales rep who has a *****get the sale at all costs***** reputation in the local market. Shane knows Mark personally from playing on the fraternity alumni softball team for the past 3 years. Mark is currently on a base salary compensation plan.

Susan Burnt, Outside Sales Representative

Susan is a 62 year-old Caucasian female who was hired by ***** Spencer, Sr., the founder of InterClean. Susan has performed numerous jobs during her 24 years at the company, achieving success in each role. She transferred to sales 6 years ago and has met her sales goals each year. Susan is aggressive in closing the sale, but she understands the importance of providing excellent *****after the sale***** service (from her previous roles in Customer Service, Collections, Purchasing, and Distribution). Susan is paid straight commission, but because of a grandfather clause in her employment agreement, she is eligible for restricted stock grants each year.

Dennis White, Outside Sales Representative

Dennis is a 28 year-old Caucasian male who was hired by Shane Huck 4 years ago to work at InterClean. Prior to coming to InterClean, Dennis was in automotive sales. He is an aggressive sales rep who likes to hunt for new customers and close the deal. He is most happy when he is convincing a customer to buy a new product. Dennis is paid straight commission.

Eric Borden, Outside Sales Representative

Eric is a 41 year-old African-American male who was hired by Sally Lindley, CEO of EnviroTech. Eric has a solid reputation for servicing the customer and helping the customer get the best products for the best prices. During his 14 years with the company, in addition to performing his duties as a sales rep, Eric has performed the role of team leader on several special projects which contributed to the financial growth of EnviroTech. Eric prides himself on keeping current with the latest industrial cleaning and sanitation industry developments, as well as on the changes to regulations and compliance issues affecting the industry. Eric is paid a base salary and is eligible for the Sales Bonus program.

Ving Hsu, Outside Sales Representative

Ving is a 42 year-old Asian male who was hired 12 years ago by Sally Lindley, CEO of EnviroTech. Ving enjoys working with customers and performs training seminars on a regular basis in order to help train the employees of his customers. Customers know that if there is a problem they cannot handle, they can contact Ving. He knows how to obtain appropriate answers through his personal network of industry professionals. Ving is paid a base salary and is eligible for the Sales Bonus program.

Terry Garcia, Outside Sales Representative

Terry is a 56 year-old Hispanic female who was hired 6 years ago by Sally Lindley, CEO of EnviroTech. Terry was a former high school teacher who was hired by Sally for her ability to communicate, educate, and her use of critical thinking skills in problem resolution. Terry understands the value in working as a team in order to get the final outcome. She is an educated consumer who is happy with the product and trusts the vendor who sold it. Terry is paid a base salary and is eligible for the Sales Bonus program.

Notes on the Employees

-Employees hired by Shane Huck are all Caucasian and under 30.

-Employees hired by Sally Lindley are diverse in race, color and age.

-Sales reps at InterClean are aggressive *****hunters***** who prefer to closing the deal more than to taking care of the customer and their compensation is straight commission.

-Sales reps at EnviroTech believe in developing long-term relationships with their customers (*****farmers*****), work as a team, and their compensation is base salary with a bonus potential.

-Explain your job analysis information.

-Describe your workforce planning system

-Indentify yourselection method, including its advantages and disadvantages.

-Identify the 6 people from the list above you chose to represent your team and explain why they were chosen. Include their knowledge, skills, abilities, and what role you think they will play with your new team.

How to Reference "New Strategy Is That the New Sales" Research Proposal in a Bibliography

New Strategy Is That the New Sales.” A1-TermPaper.com, 2009, https://www.a1-termpaper.com/topics/essay/new-strategy/7296143. Accessed 6 Jul 2024.

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A1-TermPaper.com. (2009). New Strategy Is That the New Sales. [online] Available at: https://www.a1-termpaper.com/topics/essay/new-strategy/7296143 [Accessed 6 Jul, 2024].
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[1] ”New Strategy Is That the New Sales”, A1-TermPaper.com, 2009. [Online]. Available: https://www.a1-termpaper.com/topics/essay/new-strategy/7296143. [Accessed: 6-Jul-2024].
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1. New Strategy Is That the New Sales. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/new-strategy/7296143. Published 2009. Accessed July 6, 2024.

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