Term Paper on "Nestle Can Already"
Term Paper 4 pages (1265 words) Sources: 5
[EXCERPT] . . . .
Nestle can already be included in the category of multinationals whose presence in several industries rather than just one is equivalent to a complete vertical or horizontal diversification. In this sense, it is difficult to evaluate only one of its presences. Nestle has diversified from the traditional food-related products, such as dairy products, breakfast cereals or chocolate and ice cream, into petcare, childcare (baby foods especially), wellness and nutritional solutions, as well as beverages and bottled waters. Its portfolio of brands and products is thus vast.If we look at the key industry it is competing in, the food-related industry, the main competitors remain the Danone and Kraft Foods Groups, but, again, as previously mentioned, Nestle has followed a diversification policy that included the purchase of mineral water producers etc.
Many of the industries Nestle is operating in are already quite mature and one of these is the yoghurt industry, where Danone is already an established dominating brand. This is an important threat for Nestle in these markets. Most of the industries Nestle operates are dominated by large multinational players (like Nestle itself, obviously). For example, the chocolate business boasts the likes of Cadbury, which has about one third of the British chocolate market alone.
All the industries Nestle is competing in are characterized by an incredible rhythm of innovation and by the constant creation of new trends and products. Obviously, this is the only way that the companies can manage to compete in a very competitive market environment.
Nestle started out as a producer of milk food for infants
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Diversification and expansion was achieved both by acquisitions, as was the case with the American food producer Carnation, in the 1980s, and by strategic partnerships with other companies. An example in this sense was Nestle's partnership with Coca Cola in the early 1990s, an alliance in ready-to-drink teas and coffees. The alliance meant that Nestle could benefit from Coca Cola's worldwide bottling system and expertise in prepared beverages.
The company sustains and encourages a constant product portfolio diversification and expansion through two means: innovation and renovation. What this means is that the company is constantly both reactive to the needs and requirements of its targeted groups of consumers and proactive, by innovation, to create and implement new consumer trends on the market.
Nestle has a very conscious consumer services policy, starting from its policy that puts the client in the middle of all actions of the company. The commitment to the consumers is shown by elements such as the Nestle Seal of Guarantee and a constantly nurtured relationship with the clients that helps Nestle answer their requirements and produce the exact products that are needed on the market.
Nestle strongly supports that the most fundamental consumer expectations for food are that it is safe and provides adequate nutritional value. The other concern is more product-specific, and involves aspects such as flavor, texture, convenience or added health and wellness value. Lifestyle and environment in urban societies have changed markedly over the past decades, placing new demands on diet and metabolism. The "Nutrition in Action" program shows the educational activities in which Nestle USA was involved.
The company has come up with the motto "Good food-good life" to address and promote its health-directed strategy. This motto is currently supported by a four pillar strategy that is based on operational efficiency, innovation and renovation, the whenever, wherever, however principle and on consumer communication.
Nestle has always assumed a leadership position on the global market and… READ MORE
Quoted Instructions for "Nestle Can Already" Assignment:
Process
Target a company to research that you are actually interested in working for following graduation. Your paper should include research that answers some of the following questions.
• Industry
o How large is the industry in terms of dollar volume and participants?
o What are the key segments?
o What are the key outputs/products/services?
o What are the key drivers?
o What are the financial benchmarks?
o What are the trends? What impact are these trends having?
o What companies are the key players, industry leaders?
o Is this a mature or new industry?
o What are the current or compelling events or news in the industry?
o What are the key trade associations and publications?
• Company
o What does it do?
o How large is it in terms of revenue, profit, employees, and locations?
o Is it public or private?
o What is the culture?
o What is the image?
o What are the key strategic initiatives?
o Does it have strategic partners?
o Is it healthy?
o What is the state of the company leadership? What is the management philosophy?
o Are the employees satisfied?
o What’s happening currently?
o How good are the benefits?
o What are the requirements of new hires?
• Customer
o Who are its customers?
o Are customers satisfied?
o How does the company define the market?
o What goods/services does it provide?
o What makes the customer buy from the company?
• Competition
o What companies make up the competition? Does the competition vary by location?
o What is the company marketshare?
o How does the company differentiate itself?
o How does the company compare to the top three competitors?
Do not limit yourself to the questions above. Develop your own questions. Answer all questions thoroughly so you can truly determine whether or not you want to work for this company.
Format
Cover Page
Table of Contents
Introduction
Body*
Works Cited / Sources and Methods of Data Collection
List of questions considered
*The body will cover the answers that you develop in the areas of industry, company, customer and competition. You will conclude the body of the paper with a value proposition statement and a statement of why you would or would not want to work there. The value statement should include a list of your top four skills or knowledge and the evidence to substantiate your claims. You should develop your value statement paragraph from this list. This statement should be relevant to the specific company and its needs or to the requirements of a specific job you may have in mind.
How to Reference "Nestle Can Already" Term Paper in a Bibliography
“Nestle Can Already.” A1-TermPaper.com, 2006, https://www.a1-termpaper.com/topics/essay/nestle-included/38780. Accessed 28 Sep 2024.
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