Essay on "Television Industry"
Essay 3 pages (1034 words) Sources: 3
[EXCERPT] . . . .
MediaTelevision Industry
Narrowcasting is a general expression used for communications such as radio or television signals that are restricted to subscription customers or otherwise banned from being broadcast. Broadcasts are transmitted to the general public, accessible for any general receiver with the ability to capture the signal. Narrowcasting is aimed at particular viewers by way of proprietary equipment and encryption, or by some other biased means. One of the most ordinary examples of narrowcasting is cable TV. "The encrypted signals can only be viewed on a TV by first running through a descrambler provided by the cable company for a monthly fee" (What is narrowcasting, 2012).
"Original television networks CBS, NBC and ABC sought to appeal to as many people as possible by varied broadcast programming throughout the 50s, 60, and 70s. Now newer cable TV networks specialize in narrowcasting. MTV was the original music-only channel, while CNN produces news only. Home and Garden, the History channel, Sci-Fi, ESPN sports, and the Animal channel are all prime examples of the fundamental shift from broadcasting to narrowcasting in cable network television" (What is narrowcasting, 2012). While the original broadcast networks persist to put forward a variety of programming, narrowcasting has possibly influenced that model. Shows that are liked by the same audience segment are frequently aired back-to-back on the major networks, and while one night of the week might be dedicated to legal dramas, the next night might be dedicated to teen shows or sitcoms. There is little doubt that narrowcasting will persist to grow as technology opens doors to the tech-sa
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"While mighty adversaries like government regulators, broadcast networks, cable, and program producers, battle for the future of American can TV, the shape of that future remains uncertain" (Narrowcasting and Globalization, 2009). The present trends suggest that by the next century U.S. video will come together somewhere between a minimalist system of network broadcasting/cable narrowcasting, and a maximalist display in which internationally organized mega corporations control mass entertainment and information at every phase of commercial utilization. Narrowcast TV means more channels, more choices and a medium that is more responsive to individual differences within the U.S. population. There is some who think that this new technology will soon make interactive cable a possibility.
In the United States, narrowcasting is driven by economic need and competition. In public service systems around the world, where broadcasting is funded by license fees, by taxes, or by direct government support, there has never been the same need to reach the largest audience possible. As a result, programming for special groups like children, the elderly, ethnic or religious groups, has been standard practice. Ironically, the same technologies that bring opposition to commercial broadcasters in the United States, cause similar difficulties for public service broadcasters. In those systems new, commercially supported programming delivered by satellite and cable, frequently draws people away from… READ MORE
Quoted Instructions for "Television Industry" Assignment:
“the television industry, describe how the industry is shifting from broadcasting to narrowcasting. What is this shift doing yo TV content, and how Americans view TV? Is this a positive shift? Is this change driven by content or money? How is advertising revenue affected? Are new TV genres are emerging due to narrowcasting? Is technology impacting narrowcasting. Include relevant vocabulary
How to Reference "Television Industry" Essay in a Bibliography
“Television Industry.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/media-television-industry-narrowcasting/1931. Accessed 5 Oct 2024.
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Sat, Oct 5, 2024
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