Term Paper on "Professional Development for Strategic Managers"

Term Paper 4 pages (1065 words) Sources: 8 Style: Harvard

[EXCERPT] . . . .

Marketing Strategy Job Opening Letter

I am writing to you in the hopes that your company is currently seeking an experienced and dedicated marketing manager, strategist, and innovator to help build your company into an international performer on par with industry leaders. The quality and innovation that has been created by this company is first-rate, and I would be quite pleased to be a part of expansion efforts as operations and staff are expanded. My knowledge and experience would be valuable assets to the company, and being a part of the team that helps such a focused and well-oriented company to grow and develop its industry position would be enormously rewarding on a personal level.

Marketing management and strategy has long been a passion of mine, and I have been fortunate in my ability to combine this passion with the pursuit of learning and, in more recent years, with my professional development. While earning bachelor's degrees in marketing and management, I secured an internship at a boutique marketing consultancy firm that specialized in a highly specific industry sector. During this internship I was exposed to my first taste of primary marketing research and strategy development, and was even able to initiate and contribute to several ongoing research projects with results directly reportable to clients. The link between effective marketing and effective growth was rendered abundantly clear, yet I realized that there were intricacies to the issue that I had not yet fully explored or even been made aware of. It was for this reason that I selected a graduate program that would allow me to immerse myself fully in specific issues related to a geographic region of the world I see as an important future market for any global organization.

Latin America has a large population and is undergoing significant economic development due simply to its proximity to North American markets and economies. As international attention in the region increases, economic conditions are generally improving and opportunities are expanding. During four years of graduate research and study through the University of Knowledge, I lived and worked throughout the region, examining the effects of various marketing techniques and perspectives and publishing several papers containing my findings. The publication and favorable reception of my master's thesis was partially responsible for my attaining a position at Manzanita Mexico, part of the larger Manzanita Corporation after graduating, and within two years I was made head of the marketing department for the region. In this position, I have been responsible for reorganizing the department and establishing a new marketing strategy for the company to pursue, which has met with great success according to most measures.

While my work at Manzanita Mexico has been rewarding, there is little room for growth or mobility. I am seeking a more dynamic position within a growing company, and believe that my skill set and desires would be an excellent fit with your company's needs. I look forward to an opportunity to discuss our mutual prospects in the near future.

Respectfully yours,

Full Name

Personal Development Plan

In order to advance as I would like to in my career and personal development, there are several personal attributes that I will need to… READ MORE

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