Term Paper on "Market Research Vancouver, British Columbia Bakery"

Term Paper 4 pages (1421 words) Sources: 1

[EXCERPT] . . . .

Market Research

Vancouver, British Columbia Bakery and Party Shop Market Analysis

The intent of this plan is to define the market opportunities for a bakery and party shop in British Columbia, using all available secondary research and completing primary research on what brands are selling, at what price, and what consumers' attitudes are regarding a retail shop that could deliver on each of these characteristics. The unique value proposition of including both bakery and party supplies in the same retail business is what is specifically being researched in this report.

Market research firm DataMonitor has defined the total available bakery market in Canada as $500M in 2004, growing at a 11% growth rate through 2010. The United States Department of Commerce tracks globally, and has projected the figure of $420M in shipments for Canada in 2004. The unit shipment figures vary significantly due to the differences in methodologies used. Both however show significant market potential for bakeries throughout Canada, as a result of the factors defined throughout this report.

In completing the analysis for this report the following NAICS pronounced "nakes") codes were used:

311811 Retail Bakeries - establishments primarily engaged in manufacturing bakery products, for retail sale, but not for immediate consumption. Establishments in this industry make bakery products from flour, not from prepared dough.

Bread and Bakery Product Manufacturing: establishments primarily engaged in manufacturing baked goods. Establishments primarily engaged in manufacturing bakery products, for retail sale, but not for immediate consumption, are included.

The following table shows the Consumer Price Index for British Columbia from 1990 to 2003. The implications for the proposed retail bakery and party is the fact that the more prices rise in this CPI index, the greater the pressure to outsource the production of noodles and seek out alliances, partnerships and joint ventures to take advantage of cost reductions over the long-term.

The following table shows the progression of pricing since 1990:

Table 1: Consumer Price Index for Food British Columbia (1992=100)

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 All Items 92.4-97.4 100.0 103.5 105.5 107.9 108.7 109.7 110.0 111.2 113.3 115.2 117.9 120.4 ALL FOOD 91.1-97.7 100.0 103.0 104.2 107.3 108.1 110.8 112.5 113.6 113.0 117.4 120.6 122.8 Food Purchased from Stores 92.7-97.8 100.0 103.2 103.7 107.2 107.5 110.4 111.9 112.8 111.0 115.7 118.4 120.7 Meat 93.4-98.2 100.0 106.7 107.6 107.9 109.8 112.9 108.9 112.2 115.6 123.9 125.2 126.5 Fish & Seafood 91.4-96.2 100.0 104.2 108.0 115.9 114.3 117-117.3 122.2 122.0 128.8 129.3 128.4 Dairy Products and Eggs 92.7-97.7 100.0 100.2-98.7 103.5 106.8 112.6 115.0 115.2 114.9 118.4 122.3 125.9 Bakery & Cereal Products 92.5-96.4 100.0 102.1 105.6 111.1 113.7 116.9 117.5 117.6 111.9 114.0 116.7 122.3 Fruit, Fruit Prep. & Nuts 89.2 104.7 100.0-99.9-99.1 101.0 100.3-98.6 101.1 102.1-97.4 103.1 106.0 106.2 Fresh Fruit 85.5 112.6 100.0 101.6 100.2 102.1-96.6-92.4-95.4-96.1-89.2-99.1 104.1 101.9 Vegetables 89.5-92.0 100.0 105.9-99.5-95.9-88.4-93.2 100.2-94.8-93.4 100.7 106.3 102.6 Fresh Vegetables 87.3-89.8 100.0 107.5-98.4-93.5-82.9-87.6-95.5-88.7-88.7-98.2 104.7-99.5 Coffee & Tea 100.3 101.4 100.0-98.3 119.7 154.8 139.9 141.0 144.3 144.9 136.9 132.3 129.4 129.3 Other Food 96.7-98.0 100.0 102.3 105.4 114.0 113.6 115.8 118.5 130.7 117.2 119.2 120.9 126.1 Non-Alcoholic Beverages 115.8 103.5 100.0 101.8-91.8-89.2-88.6-84.6-79.1-81.8-78.5-81.9-82.0-80.5 Food Purchased From Restaurants 87.6-97.4 100.0 102.6 105.3 107.7 109.4 111.6 113.9 115.6 117.6 121.3 125.4 127.6 Source: Statistics Canada, Prices Division

Table 2: Number of Establishments in Canada by Type and Region

Retail Bakeries

(NAICS 311811)

Province or Territory

Employers

Non-Employers/

Indeterminate of Canada *

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland and Labrador

Northwest Territories

Nova Scotia

Nunavut

Ontario

Prince Edward Island

Quebec

Saskatchewan

Yukon Territory

CANADA

Percent Distribution *

Notes:

* May not add up perfectly due to rounding

Source: Statistics Canada, Business Patterns Database, December 2005

Table 3: Number of Employer Establishments in Canada by Employment Size Category and Region

Retail Bakeries

(NAICS 311811)

Province or Territory

Employment Size Category

(Number of employees)

Micro

1-4

Small

5-99

100-499

Large

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland and Labrador

Northwest Territories

Nova Scotia

Nunavut

Ontario

Prince Edward Island

Quebec

Saskatchewan

Yukon Territory

CANADA

Percent Distribution *

Notes:

* May not add up perfectly due to rounding

Source: Statistics Canada, Business Patterns Database, December 2005

As Tables 2 and 3 illustrate, the entire province of British Columbia is primarily dominated by… READ MORE

How to Reference "Market Research Vancouver, British Columbia Bakery" Term Paper in a Bibliography

Related Term Papers:

Human Geography Vancouver, British Columbia, Host Research Paper

Human Geography

Vancouver, British Columbia, host of the recent Winter Olympics, may have a burgeoning tourism industry but the historic driver of the city's growth has been trade. The city… read more

Research Paper 5 pages (1394 words) Sources: 1+ Topic: Economics / Finance / Banking

---

Market Research Because Expansion Research Paper

Market Research

Because expansion is one of Kudler Fine Foods' immediate objectives, this gourmet food shop needs to research new locations that will be conducive to market success and to… read more

Research Paper 3 pages (834 words) Sources: 1 Style: APA Topic: Agriculture / Food / Culinary

---

Market Research Before Beginning Any Marketing Research Proposal

Market Research

Before beginning any marketing research, it is necessary to set specific research objectives. The basic element that needs to be learned for any product or new company entering… read more

Research Proposal 2 pages (643 words) Sources: 3 Style: APA Topic: Advertising / Marketing / Sales

---

Health Services Planning and Marketing Research Paper

Market Research Mini-Guide -- Health Services

Market Research Plan: Mini-Guide for Health Services

Market Research Mini-Guide

This market research process mini-guide is intended for the client to have an idea… read more

Research Paper 6 pages (1691 words) Sources: 7 Topic: Business / Corporations / E-commerce

---

Market Research at Kudler Foods Essay

Market Research at Kudler Foods

The market segments that Kudler Fine Foods sells into are significantly different from those of a typical grocer as their customers include commercial chefs and… read more

Essay 4 pages (1089 words) Sources: 2 Topic: Business / Corporations / E-commerce

---

View 100+ more related papers  >>