Case Study on "Management Principles"

Quoted Instructions for "Management Principles" Assignment:

Assignment 2 - Evaluation and analysis case study (2000 words) 35% weighting

Present detailed answers, using academic references to support them, to the questions posed at the end of this case study in approximately 2,000 words in total:

Read the following case study and answer all the questions.

Small players frock to India India wants to be the Western world*****s sourcing hub. It is the country*****s cheap workforce that attracts business. But it seems there are some daunting challenges in doing business with the world*****s largest fast-growing economy.

The managing director of Melbourne*****s fashion retailer Leethal Fashion Accessories, Gail Lee, has experienced language and communication barriers, religious and cultural differences, corruption in business and government, and finds costly delivery delays are common hindrances for Australian importers.

*****India is a difficult place to do business*****, Lee says. *****It can really test your patience. But I haven*****t been turned off.***** She insists it is *****worth the extra effort***** to do business with India, suggesting it has been a *****saving grace***** for small businesses operating on tight margins.

For the past ten years, Lee has been sending designs to Delhi to be transformed into wearable items, as well as importing jewellery to be sold in major local department stores. Indian manufacturers may miss the occasional deadlines, misinterpret instructions and send the odd mouldy delivery during the monsoon months, but Lee argues that they offer a real alternative for Australia*****s abandoned textile and fashion industry. With the cost of labour being high in Australia, designers like Lee have had to source overseas for cheaper manufacturers of garments.

India*****s economy has grown at about 8 per cent a year with a middle class population of about 100 million people while the manufacturing sector has grown at a rate of about 10 per cent a year and services by a little under 9 per cent.

Lee started with about $200,000 capital and now has turnover of about $2 million, employing 11 staff, she would probably be considered a pioneer in business on the Indian frontier, as major retail giants clamour to break ground. She says there is a general reluctance in Australian business and the community to accept India as a source of good quality merchandise, but the flip side is that everyone wants to sell goods there.

In 2005-2006, Australia imported $1.2 billion of merchandise from India, but exported goods worth more than $7 billion.

Lee encourages Australian organisations not to fear doing business in India and that the differences in business practices, environments and culture can be overcome. Companies planning to do business in India need to be prepared for delays (mostly due to bad weather), varying degrees of quality and craftsmanship, a different style and manner of negotiation, and some-times hard to understand English.

Lee reflects that Indian manufacturers might struggle to meet delivery dates and the finishing standards required in Australian retail. *****¦She also recommends giving a closely detailed time line for deliveries and understanding the supplier*****s capabilities and set very clear goals.

While Indian industry is catching up to Western standards and expectations, the country continues to grow its export markets and attract new business. Dealing with India is attractive to small business. As it enables them to get price points low enough to sell into department stores. India is good for small business because it still continues largely of cottage industries. In accepting smaller orders and being willing to do development and custom work, if differs from China which has a mass production focus and is out of reach for smaller suppliers.

Source: Hatch, B. 2006. Small players frock to India. The Australian Financial Review, 5 December, p.50.

Answer all four (4) questions

1.Describe the external environment of organisations, identify the components of the general and task environments and discuss their impact on organisations generally Discuss the nature of the organisational environment and identify the environments of interest to most organisations (See Chapter 5 of Davidson et al as a starting point (not the only source of information) for researching the answer to this question).

2.Describe the nature of international business, including its meaning, recent trends, managing internationalisation, and managing in an international market (see Chapter 6 of Davidson et al as a starting point (not as the only source of information) for researching the answer to this question).

3.Applying the information researched for Questions 1 and 2 (above), identify the external environment factors that would have impacted on a business like Leethal Fashion Accessories when attempting to access the Indian manufacturing scene for its production.

4.Put forward the control challenges that face Leethal Fashion Accessories in outsourcing to India and how would they address them? (see Chapter 10 of Davidson et al as a starting point (not as the only source of information) for researching the answer to this question).

Format Your answers to the Case Study should be presented as four (4) distinct answers that are presented with a covering introduction. You should divide your assignment into an introduction, discussion (of each of the four questions) and conclusion sections.

The objective of the exercise is to enable you to develop and present an argument which is convincing and well supported and is within word constraints. Please ensure that it is thoroughly and correctly referenced using the Harvard referencing system.

It is expected that students would use a minimum of 5 different reference sources in the body of this assignment. Where less than five references are used within the body of the assignment it would be difficult to achieve a grade higher than a bare minimal P2. Students are encouraged to use more than the minimal number of references if they are attempting to achieve a result higher than a bare P2. Assignments that are not correctly referenced will incur penalties.

THIS IS A CASE STUDY OF MANAGEMENT. I NEED TO HAVE THIS ESSAY BACK ON SATURDAY 12th OF THIS MONTH (MARCH). JUST MAKE SURE ALL THE ANSWERS ARE RELATIVES TO ITS QUESTIONS. I NEED AT LEAST SEVEN REFERNCES.

Format

Your answers to the Case Study should be presented as four (4) distinct answers that are presented with a covering introduction. You should divide your assignment into an introduction, discussion (of each of the four questions) and conclusion sections.

The objective of the exercise is to enable you to develop and present an argument which is convincing and well supported and is within word constraints. Please ensure that it is thoroughly and correctly referenced using the Harvard referencing system.

It is expected that students would use a minimum of 5 different reference sources in the body of this assignment. Where less than five references are used within the body of the assignment it would be difficult to achieve a grade higher than a bare minimal P2. Students are encouraged to use more than the minimal number of references if they are attempting to achieve a result higher than a bare P2. Assignments that are not correctly referenced will incur penalties.

Important note: It is expected that students will keep personal copies of all assignments and be able to provide these if required.

Please conform to the following:

*****¢ use Font 12 only

*****¢ Times New Roman

*****¢ 1.5 line spacing

*****¢ leave enough margin for markers to write comments

*****¢ reference list on a separate page after conclusion

*****¢ use Harvard Style of referencing ONLY

*****¢ do not use foot-notes

*****¢ print word count at the end of your assignment (conclusion section).

Assessment Criteria

Assessment of your assignments will take into account:

BEST REGARDS

SALEH

PHONE +61404104524