Term Paper on "Management - Case Analysis the Central Problem"

Term Paper 3 pages (1005 words) Sources: 2 Style: APA

[EXCERPT] . . . .

Management - Case Analysis

The central problem of the case appears to be a lack of structure. There are too many divisions within yahoo, and there appears to be no communication among employees, departments and department heads about how to meet goals and achieve results. Indeed, the very goals and results themselves appear to be unnamed. Yahoo's history indicates that there has never been any formalized structure within the company, or any statement regarding its vision, mission and goals. The concomitance of this lack with the lack of logical structure in terms of personnel and duties has resulted in a lack of sustainable growth.

There are three relevant factors: company structure and communication, organizational culture, and the quantification of vision, mission and goal statements.

The current structure of the company is much too informal. There is an unnecessary abundance of divisions, with no real communication between the divisions or personnel members. It appears that these divisions were created on a whim, or an as-needed basis, with personnel members performing their duties in a very haphazard manner. People appear to be more focused upon having fun during company time than achieving their goals. There is no focus on the specific tasks needed to achieve specific goals.

Another aspect of communication is between the company and customers. During Yahoo's spurt of initial growth, the company has not made any effort to maintain customer relationships. This problem currently manifests itself in a lack of business while other competitors are offering deals and customer care that is much superior to that of Yahoo. If the compa
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ny is to survive, a greater effort will be needed in terms of both recruiting and retaining customers.

As such, Yahoo's organizational culture is extremely informal, creative, and "fun." This culture was cultivated during a time when no real "work" was expected from personnel, as the money seemed to be appearing like magic. Now that the money magic has stopped, the company will have to create ways in which to formalize the work ethic of its personnel members. Many are concerned that this would be to the detriment of the valued culture within the company. However, to formalize structure and work ethic does not mean that a company's culture has to suffer as a result. The current problem is that the culture is to the detriment of future business survival, and this necessitates change. With the correct management, such change can occur with the minimum disruption and stress.

Finally, a company without clearly delineated mission, vision and goals, will also not have a proper structure for achieving these, or a plan of note for its future survival. This is Yahoo's problem. Not having guidelines for their function in the online business environment, the company has alienated customers during its time of prosperity. It was unnecessary to cultivate business relationships or to recruit customers, and hence yahoo has no experience in these fields. These are however all problems that can be addressed.

If I were in charge of Yahoo, the first thing… READ MORE

Quoted Instructions for "Management - Case Analysis the Central Problem" Assignment:

The idea of the cases is to examine in a "real-world" like setting, what to do as a strategic manager when confronted with these situations. You should come to reasonable decision(s) based upon the information in the case. The main point of the exercise is to "practice" making decisions based upon limited information.

You are expected to study the cases and write a two-to-three page analysis along with following the written assignment procedures. Please stick with the Case Analysis Format listed below:

Case Analysis Format & Rubric

The purpose of the Case Analysis learning tool is to provide an opportunity for the student to demonstrate the application of knowledge to a management scenario. Since most management problems are inherently multidimensional, the use of the Case Analysis tool is a 'hands-on' process that helps students experience organizational complexities within a thoughtful forum.

Therefore, the quality of your responses is more important than the quantity. Keep in mind the student learning model:

Absorb, Synthesize, Analyze, Apply, Conclude and Demonstrate.

Defining the central problem= 10 points

Provide a summary statement to demonstrate an understanding of the problem being presented. Summary statements are, typically 3-5 sentences.

Identify the relevant factor(s) and explain why they are important to the case= 10 points

It is not unusual for a case to have several relevant factors that are crucial to identifying a course of action. However, it is critical to the analysis that the relevant factors number no more than 3 and that it represents the student's choice and it is important to state 'Why' you think the factor(s) you have chosen are important.

Application of weekly readings= 20 points

The weekly readings, classroom discussions and other support material are intended to add to the student's personal body of knowledge as well as provide a framework for applying the material to the case scenario. Identify the relevant material from the chapter readings, classroom discussions and other material that you believe has the most direct application to clarifying the problem and/or providing some kind of resolution.

Conclusions= 10 points

Identify a course of action you would take to resolve the case problem and what do you think needs to happen once the action has been taken. Feel free to support your course of action through personal, vicarious and/or classroom experiences.

Key Terms:

Bureaucratic immunity, cohesiveness, Cross-functional term, cross training, de-forming, de-norming, de-storming, employee involvment team, forming, gainsharing, individualism-collectivism, interpersonal skills, norming, performing, project team, self-designing team, self-managing team, semi-autonomous work group, skill-based pay, social loafing, storming, structural accommodation, team diversity, team level, traditional work group, virtual team, work team,

Authority, autonomy, behavioral formality & informality, centralization of authority, chain of command, complex matrix, customer departmentalization, decentralization, delegation of authority, departmentalization, empowering workers, empowerment, feedback, organic organization, organizational process & Structure, pooled interdependence, private spaces, skill variety.

*****

How to Reference "Management - Case Analysis the Central Problem" Term Paper in a Bibliography

Management - Case Analysis the Central Problem.” A1-TermPaper.com, 2008, https://www.a1-termpaper.com/topics/essay/management-case-analysis/6798113. Accessed 5 Oct 2024.

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