Business Plan on "Majec Health Care Marketing Plan"

Quoted Instructions for "Majec Health Care Marketing Plan" Assignment:

I need to submit the sales & marking piece of my business plan, which the name of my company for the plan is MAJECare Healthcare Solutions and the name of the device we will market is MAJECare. This is a device is designed for physicians to be able to monitor patients at home via the internet. This device will monitor heart, pressure...etc and something along the lines of the Life Alert device that's out now. We will focus on the baby boomers.

Misson Statement: MAJEC Heathcare Solutions is committed to providing access to health information to all stakeholders in patient healthcare through its innovative, user-friendly remote-access application.

Blurb of what the device is looking to do within the business plan:

In order to meet the changing healthcare and long-term care needs of baby boomers, healthcare providers, hospitals, assisted living and home care companies need to be able to provide real-time access to patient information to healthcare providers, patients, and healthcare decision makers at an affordable cost. Furthermore, many patients want the ability to reduce hospital stay time and recover in the comfort of their home. MAJEC Healthcare Solutions will provide an IT solution that allows doctors to monitor their patients while the patient is at home as well as provide up-to-the-minute medical information to healthcare providers, patients and their loved ones/caregivers. Similar applications provide doctors the ability to access patient data electronically within healthcare organizations. MAJECare will incorporate all stakeholders in a patient*****s care, including any family members who are making decisions on behalf of patients. Additionally, MAJECare will provide the opportunity for patients and their caregivers to explore preventative health opportunities through its easy to use web and smart phone application.

NOTE:

I will send a separate document on what needs to be covered in the sales & marketing sections. *****