Case Study on "Strategic Management of Macpac"
Case Study 4 pages (1160 words) Sources: 4
[EXCERPT] . . . .
Macpac Case StudyStrategic Management of Macpac Case Study
Analyzing the case study of Macpac identifies multiple strategic issues which the company faced in its peripatetic from startup to "iconic New Zealand Company" (Benson-Rea, M. & Shepherd, D. 2008). Of these strategic scenarios three in particular stand out as representative of the challenges facing organizations in the "worldwide movement toward economic, financial, trade, and communications integration" (Business Dictionary. N.D.). Globalization provides context for Macpac's three strategic challenges and subsequent policy choices: expansion of sales beyond New Zealand to encompass the scope and breadth of global markets, direct selling to retail partners; and of greatest importance to their financial survival, the outsourcing of manufacturing to Asia. These three strategic challenges form the foundation as to how Macpac moved through their life cycle from introduction, growth, maturity, decline, and ultimately renewal. An analysis of each of these three strategic challenges will allow for a more perspicuous view of the development of the organization.
Macpac's advent over three plus decades was concomitant to the rise in export opportunities for companies around the globe. Based in New Zealand the company initially sold predominantly in their locale however, the late 70's and early 80's saw the expansion of exports of the firm's outdoor gear to Australia, accounting for "five percent of total sales of one million: (Benson-Rea, M. & Shepherd, D. 2008). This initial movement to an export driven sales approach further develops the basic principles of Strategic Management: customer focus,
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The 1990's were a time of transition for Macpac, particularly in the shift away from utilizing agents and distributors. Of fundamental importance to the company was the expansion of sales opportunities however, the reliance on outside distribution channels was detrimental to their profitability. In 1992 the company "started selling directly to Australian retailers…followed closely by similar arrangements in Europe and the U.K." (Benson-Rea, M. & Shepherd, D.… READ MORE
Quoted Instructions for "Strategic Management of Macpac" Assignment:
Please answer the following questions in relation to the Macpac Case study which will be sent separately:
Question 1: Identify 3 strategic issues in the case study and explain, giving reasons for your choices.
Question 2: Identify 4 strategic academic/business environmental models (not PEST or SWOT) which can be used to an***** the organisation (Macpac). Use these 4 models to provide a written assessment of the organisational behaviour. Appropriately reference the academic models used. - Please use Porters Five Forces, Porters The Value Chain, The Resource Audit and the Life Cycle Analysis model.
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How to Reference "Strategic Management of Macpac" Case Study in a Bibliography
“Strategic Management of Macpac.” A1-TermPaper.com, 2011, https://www.a1-termpaper.com/topics/essay/macpac-case-study-strategic-management/4983975. Accessed 5 Oct 2024.
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