Case Study on "Lenovo"
Case Study 4 pages (1160 words) Sources: 3 Style: APA
[EXCERPT] . . . .
Lenova CaseIn the early 21st century, merging manufacturers sought to cut expenses or join complementary pipelines to develop new products. In an example of the former, HP in 2001 acquired Compaq, its major U.S. rival in PCs, for $20 billion. To speed integration, managers were instructed not to redesign policies or processes from scratch, but to pick them from one side or the other. Since HP was the acquirer, most of Compaq's business practices ended up being discarded. Consolidation continued in early 2004, when PC manufacturer Gateway acquired eMachines for nearly $290 million, creating a company with a 7% share of the U.S. market.4 While Gateway pioneered its own unprofitable retail chain of stores, eMachines had profitably sold $1.1 billion of machines in 2003 through established retail channels. As a result, by 2004, approximately half of the PCs sold around the world came from five vendors: Dell led the pack with 17.9% share; HP followed with 15.9%; Lenovo, including IBM's market share prior to the acquisition, held 8%; and Acer and Fujitsu-Siemens held just over 3.5% each. Many competitors shared the remaining 50% of the PC market, ranging from large corporations with household names -- including Gateway, NCR, Sony, and Toshiba -- to small vendors.
Lenova Case
Introduction
Lenova Case
Question) what did Lenovo buy? Why did IBM sell? What are the marketing challenges of the acquisition?
Answer) a few months after negotiating the Olympics sponsorship, Lenovo in December 2004 acquired IBM's Personal Systems Division -- essentially annexing all of IBM's PC operations -- for $1.75
download full paper ⤓
Quoted Instructions for "Lenovo" Assignment:
I am going to send you by e-mail a case study. Furthermore, I will send you three questions that I need answered. I only need these three questions answered, and you should seperate the responses and include the question. The writing should be in case study format, and use APA sourcing. Any sourced statementes need to have quotations " " around it as well.
Send me the e-mail address to send the case study and and questions. Make one of the sources be
Marketing Management - 12.Edition - 2006
Philip Kotler & Kevin Lane Keller
Prentice Hall (Pearson)
ISBN: 0131457578
*****
How to Reference "Lenovo" Case Study in a Bibliography
“Lenovo.” A1-TermPaper.com, 2008, https://www.a1-termpaper.com/topics/essay/lenova-case-early/33644. Accessed 4 Oct 2024.
Related Papers:
Lenovo Case Study
Lenovo Case Study
Company Description
The Lenovo Group Limited was established in 1984 in Beijing, China, to operate in the computers and appliances industry sector. The company soon began to… read more
Case Study 6 pages (1618 words) Sources: 1+ Style: APA Topic: Business / Corporations / E-commerce
Operations Management Strategy of Lenovo Essay
Operations Management Strategy of Lenovo
Many observers have suggested that the 21st century will be the "Century of Asia," with China leading the way. The recent economic performance of China… read more
Essay 8 pages (3045 words) Sources: 15 Topic: Business / Corporations / E-commerce
China Corporation Chinese Firms Essay
China Corporation
Chinese firms have traditionally been reticent to invest overseas. There has traditionally been resistance to such activities, and Chinese managers knew little about competitive markets. Moreover, Chinese firms… read more
Essay 7 pages (2505 words) Sources: 1+ Style: Harvard Topic: Economics / Finance / Banking
What Are the Major Methods of Product Differentiation Among the Three PC Makers? Research Paper
Product Differentiation: Personal Computer Makers
If one has gone computer shopping in the last ten years, one would have seen two computer brands present in the computer aisles in every… read more
Research Paper 4 pages (1774 words) Sources: 4 Topic: Computers / IT / Internet
Computer IBM, Entered the Computer Field Term Paper
COMPUTER
IBM, entered the computer field during the 1960's, into a market where Apple Computer Inc. And Tandy Corporation's Radio Shack Division had been dominating until then with one of… read more
Term Paper 20 pages (8433 words) Sources: 1+ Topic: Computers / IT / Internet
Fri, Oct 4, 2024
If you don't see the paper you need, we will write it for you!
We can write a new, 100% unique paper!