Essay on "Internal and External Forces"

Essay 6 pages (1956 words) Sources: 3

[EXCERPT] . . . .

An offshoot effect of the Great Recession was the 99% movement (among other societal and cultural arcs and movements) that focused on how businesses are supposedly turning the screws on their employees and society in general in the form of paying minimum wage (or at least lower wages than should be paid and the same goes for benefits) and this can affect medical organizations as well. For example, AIG was on the wrong end of a lot of ire in society and they were/are an insurance firm. While not a health insurance firm (they deal more with life insurance), it is not a big jump to health insurance and the recent changes to the law have put a lot of pressure on the health insurance firms to keep premiums down but shareholders are pulling the other way and demand that profits stay up. There are even doomsday-types that say that health insurance companies will not survive the Affordable Care Act. While much of that is most certainly demagoguery, it is something that medical firms and outfits must deal with and address. The best way to diffuse such problems is to be as transparent and honest as possible without volunteering too much and/or causing information overload. It can be a hard balance to strike but medical firms and their public relation departments often know the best way to go.

Conclusion

In the end, healthcare companies need to be careful about both internal and external forces. As noted throughout this report, some forces are based more on perceptions and ideas rather than facts and reality. This is an unfortunate part of doing business but it is something that must be dealt with nonetheless. Not only must medical firms deal with these forces, they must also counteract incorrect information. On top of that, just a simple lack of information can create a vacuum that people will tend to fill with their own facts and figures. However, firms should also be wise to keep their cards at least a little close to the vest when the circumstances and outcomes demand it. Even so, firms must be careful to not be caught (perceived or otherwise) deceiving the public and/or its employees.

References

Abelson, R. (2011, November 16). The Smoker's Surcharge. The New York Times. Retrieved May 5, 2014, from http://www.nytimes.com/2011/11/17/health/policy/smokers-penalized-with-health-insurance-premiums.html?pagewanted=all&_r=0

Britt, R. (2014, May 5). Obamacare brings down uninsured rate to 13.4%, Gallup poll contends. Health Exchange RSS. Retrieved May 5, 2014, from http://blogs.marketwatch.com/health-exchange/2014/05/05/obamacare-brings-down-uninsured-rate-to-13-4-gallup-poll-contends/

Healthcare.gov. (2014, May 4). Health care law rights and protections; 10 benefits for you. HealthCare.gov. Retrieved May 4, 2014, from https://www.healthcare.gov/how-does-the-health-care-law-protect-me/ READ MORE

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