Business Plan on "Kudler Fine Foods Strategic Plan"

Business Plan 10 pages (3431 words) Sources: 5

[EXCERPT] . . . .

Kudler Fine Foods Strategic Plan

Strategic Plan for Kudler Fine Foods

This paper presents a strategic plan or Kudler Fine Foods. The paper starts with organizational background consisting of business mission, vision and the corporate values. The nature of the business of Kudler Fine Foods has been clearly identified with some highlights on the business divisions operating in the oil industry. An environmental scan has been performed in order to have a clear insight into the circumstances in which the Kudler Fine Foods is operating. After environmental scan, the corporate strategies of Kudler Fine Foods have been identified in order to pursue for an implementation plan of the selected strategy. In the end, this strategic plan is accompanied by a Contingency/Risk Management plan for risks which Kudler Fine Foods is facing.

COMPANY BACKGROUND

Kudler Fine Foods (KFF) was created by Kathy Kudler in 1998. This newly born company was located in California at La Jolla. The mission of KFF formed by Kathy Kudler states; "we will provide this service because we 'shop the world' for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights." (Wilson & Gilligan 2005) Kathy Kudler was successful in the business of gourmet grocery stores due to which she decided to open new outlets. First expansion outlet was opened in 2000 in Del Marr, California, and the second one was opened in 2003 in Encinitas, California.

All the outlets are very successful and have granted KFF with immense growth. KFF wants to increase its services with more customer-focused approach so that it becomes easy for customers to shop at KFF. This will definitely lead the KFF to the heights of success and profitability.

There are five departments of Kudler Foods. These are wine, bakery, dairy, produce, meat, and cheese. Kudler Fine Foods' business is based on the premise that preservatives are not good for human health. Therefore the store do not use any preservatives due to which there is a 12% loss on perishable items of the inventory in every two three days. (Mejia & Belkin 2002) Stores of KFF such as bakeries, meat and wine are experts in the creation of a higher salary than the butcher shop and the stock of these posts and staff recruitment difficulties. Casey is a manager's hands, and her clients who prefer to interact and deal with all the food and supplies ordered. Casey is stretched between the three stores, because she has a small management team who is only responsible for the daily operation of the store.

Mission

"Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Kudler Fine Foods Web Site, 2010). This was a good and matching mission statement for an organization with limited growth and having only a single outlet. With immense growth and expansion opportunities, Kudler Fine Foods cannot rely on this mission statement as it is unable to provide a clear direction for employees and the management. Kudler Fine Foods needs to re-launch its mission with proper direction for organization as well as employees that where the organization should be heading. It should align the direction of management and the employees in a more effective way.

Kudler Fine Foods can launch a new mission statement such as "KFF is a mission -- driven, technology-oriented organization having global outreach. We are committed to provide quality products and services through adoption of latest technology directed towards customer satisfaction." (Shim & Siegel 2010) This revised mission statement will help KFF to cater the new demands of the retail market in an innovative manner. KFF can also find ways to expand its operations to other parts of the world where demand for Kudler products is increasing.

Vision

The current vision statement of KFF is: "Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine" (Kudler Fine Foods Web Site, 2010). This was a good and matching vision statement for an organization with limited growth and having only a single outlet. With immense growth and expansion opportunities, Kudler Fine Foods cannot rely on this vision statement as it is unable to provide a clear direction for employees and the management. Thus a newly formed vision statement could be as follows: "Our vision is to use our organizational capacity to provide customers with a profitable market leader in quality, variety, and food and wine in their product prices to continue economic growth, expand market share, and get Customers and stakeholders in the highest regard that, select the store of their choice." (Turban & Potter 2003)

Kudler fine foods should re-focus on its vision and the purpose of mission, rather than being profit-driven. This re-focusing will help Kudler fine foods to emphasize the interdependence of all company stakeholders, communities, the importance of suppliers, and the environment. When all these factors will be the centre of concentration the profits will begin to flourish, because all the organization's employees and stakeholders will work towards the best interests of each other. We must remember that vision statement reflects the intent and expectations of many individuals; it may not be reflected in this case.

Values

The current value statement of KFF is: "Kudler Fine Foods uses only the finest organic ingredients. Whenever possible, we purchase local produce from organic farmers. We use unbleached flour in our bakery goods and we don't add unnecessary preservatives to our products. Food is rotated from the shelves on an ongoing basis. Those items that are still in "good" condition are donated to local homeless shelters and food kitchens" (Kudler Fine Foods Web Site, 2010). This value statement is matching with the current practices of KFF. But in order to expand to other parts of the world, KFF should create certain values which reflect the current cultural, economic, social and technological trends.

KFF can have a new value statement as follows: Kudler Fine Foods's efforts are directed towards satisfaction of internal as well as external customers. Kudler fine food depends on the assistance of hundreds of other businesses to create their outstanding food shopping experience. These trade partners are seen as stakeholders, and should be fair, respect and integrity of treatment. Kudler Fine Foods is proud to offer top-shelf products and raw materials, while ensuring quality, reliability, honesty and commitment is not to sacrifice themselves. Kudler Fine Food customer service, quality and cleanliness in its present location is second to nothing, while maintaining awareness of health the best in its products meet the high level of customers and the general public of its services in its stores. Kudler Fine Foods of its operation and the location of the community better for partners and rich environment in all parts. " (Shim & Siegel 2010) the value of an organization should remain consistent and not vary from situation to situation, person to person, or from time to time, but remain in deep-rooted corporate culture. The values of an organization should be beyond the size of the company and its growth rate. There should be some maintenance of core values, to ensure that Kudler fine food is retaining its market share and existing customers and the niche markets.

ENVIRONMENTAL SCAN

Although Kudler Fine Foods is facing immense growth and achievements but there are some threats and challenges existing in the market as well which are impacting the internal & external environment. These achievements are acting as change drivers within the organization. Many external factors that are taking place KFF, this may promote the change. First, the economy is in turmoil at present and food, alcoholic state prices & production is steadily increasing. In order to ensure the company's revenue, there is a possibility that price increases may occur in the KFF. (Wilson & Gilligan 2005)

Second, technology is changing lives every day and KFF is the Internet's many uses current. KFF Web site built it in 2004, but the site is simple; just provide the relevant information, so that customers can become familiar with the business. It also did not add on to customers to purchase products or to see what new projects where the site is being provided. Kudler can also order products by means of paper and keep inventory, which resulted in the loss of tax revenue organization on track.

Third, KFF has three locations in California. California is famous for earthquakes and wildfires and KFF Most of the products are locally grown and purchased. Weather placed in a farmer's ability to produce crops difficult, therefore, increase the likelihood of price increases. Fourth, KFF is the sole operator of food stores, but Joe the transaction, such as shops, Whole Foods, and the Cardiff waterfront market has started to provide a competitive advantage. (Turban… READ MORE

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