Term Paper on "KM Software"

Term Paper 4 pages (1527 words) Sources: 1+

[EXCERPT] . . . .

Knowledge Management

The specific benefit the Knowledge Management adds to a global organization is to transform individual knowledge into enterprise knowledge. It facilitates this sharing of information and expertise throughout the organization. Knowledge and information have become the medium in which business problems occur. As a result, managing knowledge represents the primary opportunity for achieving substantial savings, significant improvements in human performance, and competitive advantage.

Knowledge Management seeks to make the best use of the knowledge that is available to an organization, creating new knowledge, increasing awareness and understanding in the process. The goal of commercial knowledge is not truth, but effective performance: not what is right but what works or even what works better where better is defined in a competitive and financial context. Personal knowledge management pays attention to the organization of information, thoughts and beliefs. In this approach, the responsibility for knowledge creation lies with the individual who is charged to learn, connect and share personal insights.

Enterprise knowledge management is concerned with strategy, process and technologies to acquire, store, share and secure organizational understanding, insights and core distinctions. KM at this level is closely tied to competitive advantage, innovation and agility. According to Proctor & Gamble's (P&G) Knowledge Management project, Mike Telljohann, Associate Director for P&G's technical center in Cincinnati, "The quality of conversations going on was very high and could be tied to people moving projects forward. It was clear thi
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s would be a pretty good investment,' he says.

Another benefit that users appreciated was the efficiency that resulted from establishing a single knowledge base in the company."

Information can be considered as a message. It typically has a sender and a receiver. Information is the sort of stuff that can, at least potentially, be saved onto a computer. Data is a type of information that is structured, but has not been interpreted. Knowledge might be described as information that has a use or purpose. Whereas information can be placed onto a computer, knowledge is emergent and socially constructed. It exists in the heads of people. Knowledge is information to which intent has been attached. "The idea is that information, knowledge, and wisdom are more than simply collections. Rather, the whole represents more than the sum of its parts and has a synergy of its own."

It's not just a Fortune 500 business problem. Small companies need formal approaches to Knowledge Management even more, because they don't have the market leverage, inertia, and resources that big companies do. They have to be much more flexible, more responsive, and more "right" (make better decisions) - because even small mistakes can be fatal to them.

You can't solve the problems of Information Age business or gain a competitive advantage simply by throwing more information and people at the problems. And you can't solve knowledge-based problems with approaches borrowed from the product-oriented, print-based economy. Those solutions are reactive and inappropriate. Applying technology blindly to knowledge-related business problems is a mistake, too, but the computerized business environment provides opportunities and new methods for representing "knowledge" and leveraging its value. it's not an issue of finding the right computer interface - although that would help, too. We simply have not defined in a rigorous, clear, widely accepted way the fundamental characteristics of "knowledge" in the computing environment.

First generation Knowledge Management involves the capture of information and experience so that it is easily accessible in a corporate environment. An alternate term is "knowledge capture or harvesting." Managing this capture allows the system to grow into a powerful information asset and corporate memory. This has led to organizations investing heavily in technological fixes that had either little impact or a negative impact on the way in which knowledge was used. A typical scenario might have seen an organization install a sophisticated intranet in order to categorize and disseminate information, only to find that the extra work involved in setting up the metadata meant that few within the organization actually used the intranet. This occasionally led to management mandating the use of the intranet, resulting in resentment amongst staff, and undermining their trust in the organization. Thus first generation solutions are often counterproductive.

Knowledge is not a commodity but a process. Its failure to provide any theoretical understanding of how organizations learn new things and how they act on this information meant that first generation Knowledge Management was incapable of managing knowledge creation.

The value of Knowledge Management relates directly to the effectiveness with which the managed knowledge enables the members of the organization to deal with today's situations and effectively envision and create their future. Without on-demand access to managed knowledge, every situation is addressed based on what the individual or group brings to the situation with them. With on-demand access to managed knowledge, every situation is addressed with the sum total of everything anyone in the organization has ever learned about a situation of a similar nature.

Second generation Knowledge Management gives priority to the way in which people construct and use knowledge. It derives its ideas from complex systems, often making use of organic metaphors to describe knowledge growth. It is closely related to organizational learning. It recognizes that learning and doing are more important to organizational success than dissemination and imitation.

Mechanistic approaches to knowledge management are characterized by the application of technology and resources to do more of the same better. The main assumptions of the mechanistic approach are that better accessibility to information is key, including enhanced methods of access and reuse of documents (hypertext linking, databases, full-text search, etc.) and that networking technology in general (especially intranets), and groupware in particular, are key solutions. It is thought that technology and sheer volume of information will make it work. "The dream of knowledge management, or getting the right information to the right people at the right time, is perhaps the ultimate goal of it. The more successful a company is at building a huge repository of knowledge, the harder it is for people to slosh through it all to find exactly what they need-let alone hit upon that gem they didn't know they needed."

Such approaches are relatively easy to implement for corporate "political" reasons, because the technologies and techniques, although sometimes advanced in particular areas, are familiar and easily understood. There is a bit of good sense here, because enhanced access to corporate intellectual assets is vital. But it's simply not clear whether access itself will have a substantial impact on business performance, especially as mountains of new information are placed online. Unless the Knowledge Management approach incorporates methods of leveraging cumulative experience, the net result may not be positive, and the impact of implementation may be no more measurable than in traditional paper models.

Cultural/behavioristic approaches, with substantial roots in process re-engineering and change management, tend to view the "knowledge problem" as a management issue. Technology, although ultimately essential for managing explicit knowledge resources, is not the solution. These approaches tend to focus more on innovation and creativity (the "learning organization") than on leveraging existing explicit resources or making working knowledge explicit. Assumptions of cultural/behavioristic approaches are that organizational behaviors and culture need to be changed dramatically. In our information-intensive environments, organizations become dysfunctional relative to business objectives.

There is also the belief that organizational behaviors and culture can be changed, but traditional technology and methods of attempting to solve the "knowledge problem" have reached their limits of effectiveness. A "holistic" view is required. Theories of behavior of large-scale systems are often invoked.

It's the processes that matter, not the technology.

There are important ways to improve productivity that don't involve it. One is to ensure that there are measures of productivity and effectiveness in place (easy in call centers, harder with more autonomous knowledge workers). Another is to develop business process standards such… READ MORE

Quoted Instructions for "KM Software" Assignment:

To clarify the above title it stands for Information Technology (IT) and Knowledge Management (KM). For this module's case study assignment please read the article below on the importance of KM software. Then answer the following question in a three to four page paper.

Tapping knowledge

InfoWorld; Framingham; Oct 15, 2001; Cath***** Moore;

Abstract:

A company's greatest asset is its employees, but tapping their store of knowledge can present a challenge to large, geographically dispersed enterprises. Aware that its success hinges largely on the knowledge locked in the minds of its nearly 110,000 employees around the world, consumer-products giant Procter & Gamble turned to knowledge-sharing software to transform departmental experts into tangible information resources for the whole company. From improving the blend of ingredients in toothpaste to manufacturing diapers, P&G; & G's scientists and researchers depend on information exchange among workers in multiple, distributed departments to develop and market about 300 of the world's most recognizable brands of products.

Full Text:

Copyright InfoWorld Publications, Inc. Oct 15, 2001

A COMPANY'S GREATEST asset is its employees, but tapping their store of knowledge can present a challenge to large, geographically dispersed enterprises. Aware that its success hinges largely on the knowledge locked in the minds of its nearly 110,000 employees around the world, consumer-products giant Proctor & Gamble turned to knowledge-sharing software to transform departmental experts into tangible information resources for the whole company.

From improving the blend of ingredients in toothpaste to manufacturing diapers, P&G's scientists and researchers depend on information exchange among workers in multiple, distributed departments to develop and market about 300 of the world's most recognizable brands of products.

Four years ago P&G established an employee portal to facilitate collaboration among workers involved in product development. Dubbed Innovation Net, the portal is used by about 18,000 workers around the world in the areas of R&D, engineering, purchasing, and marketing, said Mike Telljohann, associate director at P&G's technical center in Cincinnati.

The portal was successful in providing workers with browser-based access to published information such as documents, reports, and data from a variety of disparate sources. But the intranet was limited because it could not extract one of the company's most valued resources: employee knowledge.

"[Innovation Net] was doing a good job connecting people to knowledge that is documented and articulated, but not as good a job in connecting them to experts," Telljo- hann says. "Because we are a global company, people are building products all over the world. People often didn't know where to go with questions or issues. They suspected, given the size of the company, that there was more out there that they just didn't get to leverage," he says.

This feedback prompted P&G to seek out tools for tapping the knowledge of its many experts. Enter AskMe Enterprise knowledge-sharing software, which P&G deployed on a trial basis earlier this year to about 1,000 Innovation Net users.

AskMe Enterprise is designed to be integrated into corporate intranets and portals to add qualified experts to the pool of information resources. Based on how much particular workers are involved in certain subjects, the system forms a directory listing of individuals noted as subject-matter experts who can be called upon to lend advice or collaboration for problem solving and product development.

What attracted Telljohann to Bellevue, Wash.-based AskMe, apart from the software's scalability - a key issue for P&G's large number of employees and locations - was the software's method of rewarding workers most active in their field with distinguished rankings.

"We found that the way the experts were highlighted within the project was an implicit reward system. It made experts want to participate," he says. "The more active you are in a particular area, AskMe highlights you as a featured expert. People in the innovation area enjoy being seen as an expert. I think it gives a lot of personal satisfaction."

The technology deployment went off without a hitch, but Telljohann says one of the biggest challenges was integrating the system into the day-to-day business process of workers.

"People are very busy. Anything new tends to be seen on the surface as a distraction. Getting people to listen as to why this is valuable is a bit of a struggle," he says.

Telljohann says he and his team spent a lot of time on marketing, conversations, and meetings to evangelize as to how the product could help workers. The tangible ROI results of the pilot deployment were enough to persuade management to invest in a larger rollout to all 18,000 Innovation Net users, which P&G is in the process of completing.

"The quality of conversations going on was very high and could be tied to people moving projects forward. It was clear this would be a pretty good investment," he says.

Another benefit that users appreciated was the efficiency that resulted from establishing a single knowledge base in the company.

"Experts see great value in being able to see a question once and refer repeat questions to those answers," Telljohann says. Users liked the ease with which they could locate experts

and the fact that the system was integrated with e-mail so questions or feedback could be sent immediately. The software gave P&G employees a place to go to ask questions and to share their knowledge.

"I think the experts feel like they can make more of an impact. They typically have close circles they share experiences and knowledge with; this broadens their ability to share what they know, and the people with questions have a place to go."

What specific benefit does KM software add to a global organization?

How to Reference "KM Software" Term Paper in a Bibliography

KM Software.” A1-TermPaper.com, 2005, https://www.a1-termpaper.com/topics/essay/knowledge-management-specific-benefit/688292. Accessed 28 Sep 2024.

KM Software (2005). Retrieved from https://www.a1-termpaper.com/topics/essay/knowledge-management-specific-benefit/688292
A1-TermPaper.com. (2005). KM Software. [online] Available at: https://www.a1-termpaper.com/topics/essay/knowledge-management-specific-benefit/688292 [Accessed 28 Sep, 2024].
”KM Software” 2005. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/knowledge-management-specific-benefit/688292.
”KM Software” A1-TermPaper.com, Last modified 2024. https://www.a1-termpaper.com/topics/essay/knowledge-management-specific-benefit/688292.
[1] ”KM Software”, A1-TermPaper.com, 2005. [Online]. Available: https://www.a1-termpaper.com/topics/essay/knowledge-management-specific-benefit/688292. [Accessed: 28-Sep-2024].
1. KM Software [Internet]. A1-TermPaper.com. 2005 [cited 28 September 2024]. Available from: https://www.a1-termpaper.com/topics/essay/knowledge-management-specific-benefit/688292
1. KM Software. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/knowledge-management-specific-benefit/688292. Published 2005. Accessed September 28, 2024.

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