Corporate Writing on "Investor Document for Ebonylife TV in Africa"

Corporate Writing 17 pages (5358 words) Sources: 0

[EXCERPT] . . . .

Brand allegiances can be recognized as early as age two, and by the time children head off to school a lot can identify hundreds of product symbols.

The challenge for Ebony Life TV and GO TV is to cut through the intense advertising confusion in young people's lives. They will use "buzz marketing" -- a new kind of a twist on the tried-and-true "word of mouth" technique. The idea is to discover the coolest African kids in a community and have them use or wear their product to generate a buzz around it to bring new shows. Buzz, or "street marketing," as it's also called, can help Ebony Life TV and GO TV to associate positively with the shrewdness and elusive teen marketplace by using innovators to give their brands "cool" position.

Set up a channel on DTT

Ebony Life TV was setting up a channel on DTT has many benefits. Ebony Life TV benefits ascending from digital switchover will be widely recognized, happen comparatively rapidly and are chiefly driven by increases in quality and programming. There are likewise wider welfares to society of introducing digital TV including the potential to use digital broadcasting to thin the digital divide, attain unserved areas, and to offer e-government and other digital facilities. The prices for the transition to digital distribution are considerable, and most of these happen at the early stages of digital switchover, predominantly throughout DTT rollout and even though transmissions are broadcast. So even though African customers will see immediate benefits, those for the broadcasting business will take longer to accumulate.

African consumers can likewise face extraordinary costs to make the transition to digital, particularly those in lower income groups or similar conditions. Funding for Ebony Life TV will require adoption within these groups, and a crucial role of government is to make confident that the finances and organization of the transition to digital distribution are well thought out and applied with appropriate supremacy. The move to digital broadcasting for Ebony Life TV is a complicated and potentially lengthy procedure, which openly involves many shareholders. These consist of government, policy makers, regulators, African broadcasters and African consumers. It also interrupts on numerous other industry players, for example, content providers, service providers, network operators, equipment vendors and receiver producers.

The transition from analog to digital terrestrial TV for Ebony Life TV can be measured a natural evolution for the broadcasting business. Even though the acceptance of digital propagation has been led by cable, satellite and to some extent IPTV, it is the changeover of the terrestrial broadcast platform that debatably brings most benefits to civilization. This applies in particular to African nations where the scope of the earth's platform is vast and terrestrial TV is the fundamental mode of TV reaction for most African homes.

Interactive applications for Ebony Life TV will evolve sufficiently to make available an effective low-cost method for transporting government and other public services to individuals who do not have a broadband admission. Even though the growth of such services on digital television has not been an importance for Governments so far, the widespread exposure of over-the-air digital distribution can open the way for excellent use of these services as larger amounts of families move to digital television and users turn out to be more acquainted with digital collaborating services. Another significant advantage of DTT is the competence to assimilate into receivers. Nigeria is among the countries which have adopted this type of system.

The migration to digital broadcasting delivers for Ebony Life TV has many numerous benefits. On the other hand, there are also considerable costs and most of these happen at the early phases of the digital switchover, predominantly throughout the DTT rollout and simulcast stages. The prices of digital switchover do not just fall on a single party; rather each shareholder (broadcast industry, customers, regulators and government) will face a unique set of expenses for Ebony Life TV.

The Create Africa Project

Create Africa consists of exhibitions, conference, demonstrations, entertainment and media briefings. The exhibits will be open to the public for the duration of the event, alongside the conference and other daily activities that are accessible to registered delegates only. On the final day, students and others under-25 will enjoy their parallel activities. The Create Africa Project will produce a social innovation incubator for young businesspersons in Africa as well. Based in Nigeria, the incubator will have a physical place with entry to internet and computers, in addition to cross-pollination of training and ideas, with metrics and results-founded study of the associates. The venture will grow a maintainable financial model by charging an uncertain fee to members, giving young businesspersons on college university grounds in Nigeria and beyond a well-equipped place to take-off their socially-responsible determinations. For example, Bernard is a motivating young Ghanaian, who originated his own business, nonetheless learned from this experience how incredible the resources and environments are for businesspersons across Africa.

The Global Africa Project reviews the rich pool of new talent developing from the African continent and all over the world. By means of furniture, construction, clothes, fashion, costume jewelry, ceramics, and basketry, in addition to selective examples of taking pictures, painting, sculpture, and installation work, the display aggressively challenges conventional ideas of a remarkable African artistic and identity, and reproduces the incorporation of African art and design deprived of making the usual differences among "professional" and "craftsperson."

The Global Africa Project in conjunction with Ebony Life TV charts vital new territory in the field by vigorously looking beyond boundaries of traditional art historical groupings, as well as medium, geography, and creative genre. By numerous measures, this display is completely unparalleled, and it is a landmark moment in African history. As a museum that has long confronted the hierarchies splitting art, craft, and design, Ebony Life TV, and the Global Africa Project are pleased to make known to these new explorations of modern African art and aesthetics.

To display numerous dimensions of the work of African artists and artisans International, The Global Africa Project is prepared around more than a few thematic ideas. These consist of the occurrence of intersecting cultures and cultural combination; the marking and co-choosing of influential positions; how design and art are encouraged in the worldwide marketplace and the worldwide creative scene; the use of local materials; and the influence of art-making on the monetary and social disorder of local groups. Additionally, to imparting a broad framework for the display's organization, these themes will inspire audiences to separate how international African performers grapple with the commodification of art creation and the significance and worth of art in society -- a progressively important issue for nations in a rapidly changing extensive background.

Mission:

To drive worldwide recognition, gratitude, and asset in African Film, Fashion, Food,

Art and Music.

Main objectives:

Recognize environmental and business restraints to the development and growth of target creative subdivisions

Improve plans, strategies and opportunities for determining identified growth constraints

Create, build and nurture local and global relationships and businesses across the value chain for each target sector for the determinations of resolving growth restraints

Create platform for engagement, knowledge sharing, trade, and investment for target creative sectors

Use and organize up-to-date technologies for driving engagement with the whole possibility of activities of Create Africa

Film & TV Creative Academy

There is a need for capacity building across the continent and not enough are training the next generation of creatives.

Our need to empower and prepare our youth to grow the creative economy in Nigeria. An in-depth look into the creative sectors of advanced economies indicates a great Government backing which includes funding and investments in this area. This has spun notable institutions such as the New York Film Academy, London Film Academy, etc.

The Film and TV Creative Academy, the first of its kind in Nigeria and an EbonyLife TV initiative, will launch its curriculum and facilities structured according to acceptable international standards. At the Film and TV Creative Academy, students would be able to choose from a wide range of visual and performing arts programs that include Filmmaking, Acting for Film, Broadcast Journalism, Cinematography, Digital Editing, Documentary Filmmaking, Graphic Design, Illustration, Photography, Producing, and Screenwriting. These courses would be taught by people who work in the industry because as professionals themselves; we believe that our tutors would be excited by innovation in the filmmaking industry, and be willing to provide students with useful contacts and a helping hand within the industry.

This past spring, the New York Film Academy has connected with Film and TV Creative Academy in Nigeria to train ambitious filmmakers in a five-week film workshop. Forty faculty members from Film and TV Creative Academy and New York Film Academy in Nigeria will join in partnership with Del-York Global, and spend two months giving students practical, hands-on training… READ MORE

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