Essay on "International Marketing"
Essay 3 pages (1072 words) Sources: 4
[EXCERPT] . . . .
International MarketingThis report focuses on the firm "Under Armor" and it analyzes the market research plan needed to adjust according to the destination nation which in this case is Brazil, the first phase of this report will be based on the product strategy of the market plan and the second stage will focus on pricing strategy. Let's have a close look at product strategy first, the product information is as follows, the firm Under Armor is a United States-based firm which started its business with deals in perspire absorbent clothing usually worn beneath the regular sportswear, after its initial success the company now offers a wide range of products such as many sportswear like footwear, also different types of jackets, hats, shirts, pants, tights, leggings, shorts, fleece and many types of accessories such as headwear, gloves, sunglasses, socks, protective gear and bags.
The advantages of these products are unique in their own sense as they are high quality equipment which is by far more advantageous than the regular inner wear products, this is the main reason why many athletes from different sporting backgrounds choose Under Armor inner wear as compared to regular inner wear. It gives more comfort, reduces the body moisture by huge proportions which especially helps athletes to stay focused more on their training or during playtime. The products of the firm Under Armor is by far the biggest choice of inner wear for athletes in United States, it has also firmly established itself in many European markets.
The firm is now looking to adapt to the environment of Brazil which has a huge growing economy and is regarded as a developing nation, it also
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Since Brazil is culturally different from the United States or Europe, the firm should have a different tactic to adapt in local environment there, firstly since Brazil is a soccer loving nation, many soccer athletes (or common individuals who just play soccer for fun) would use it, special attention can be given towards marketing and publicizing it towards these individuals informing on how it helps them to relax their muscles and provide the body comfort at the same time helping them play better than before.
Some major considerations that should be adapted by Under Armor in their product strategy are as follows, firstly introduce different kinds of t-shirts and shorts that have the color (yellow and blue) of the national soccer team of Brazil, currently there are many designs available for national team's soccer jerseys but Under Armor's product would be better as it will not only provide fashion but will also be very good for… READ MORE
Quoted Instructions for "International Marketing" Assignment:
I am trying to do a report about UNDER ARMOUR as country market research report about Brazil. The paper should be one part of a whole report analysis of the Under Armour entry to Brazilian Markets from 2011 to 2014. Note that 2014 is the world cup in Brazil.
I need to get information for the following parts:
1. Marketing Plan 1*****" Product Strategy*****"
-Detailed product information
-Meaningful product advantage analysis
-Detailed and meaningful adaptation and localization analysis
2. Marketing Plan 2 *****" Pricing Strategy
-Detailed pricing strategy
-Reasonable analysis why a specific pricing
-strategy has been chosen
Note that each part should be one and half pages and total of three pages. Also, you can use as many sources as you need, so it does not have to be limited to 4 bibliography sources
How to Reference "International Marketing" Essay in a Bibliography
“International Marketing.” A1-TermPaper.com, 2011, https://www.a1-termpaper.com/topics/essay/international-marketing-report-focuses/6517103. Accessed 28 Sep 2024.
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