Term Paper on "International Marketing Management Key Aspects of Political"

Term Paper 4 pages (1065 words) Sources: 0

[EXCERPT] . . . .

International Marketing Management

Key aspects of political & economic situation.

Botswana, or the republic of Botswana is a Southern Africa nation, which borders with Angola, Zambia, Namibia, Zimbabwe and South Africa. Botswana, originally a British protectorate adopted its original name and became independent on September 30, 1966. The economy of the country has very close ties with South Africa and is characterized by mining (rich in diamonds), agriculture and tourism.

Botswana occupies the territory of 231,788 mi2 (600,370 km2), with desert Kalahari covering nearly 70% of its territory. In the Northwest there is world's largest inland river delta- the Okavango Delta. River deltas, savannas, and Kalahari Desert are the home for various species of wildlife which populate this African country.

Botswana is a western-type presidential democracy, with a president who is both the head of the state and the head of the government. Parliament is represented by a multi-party plural system: "Executive power is exercised by the government. Legislative power is vested in both the government and the Parliament of Botswana. Since independence the party system is dominated by the Botswana Democratic Party. The Judiciary is independent of the executive and the legislature." (From (http://en.wikipedia.org/wiki/Botswana)

In a relatively short period of time (40 years), Botswana had transformed from one of the world's poorest countries into an "upper middle income" market with the highest credit rating in Africa. Natural resources, mainly diamond mines and reasonable government management policy of natural resources cont
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ributed to the development of industrial infrastructure, growth of foreign investments into non-mining sector of economy and it also allowed country to build a welfare system. That's why most of specialists today agree that Botswana is a stable democracy with open economy. Several decades of political stability and economic development serve as the best proof of it, especially if to compare it with insurgence in neighboring states upnorth (Angola, Zimbabwe).

Botswana today takes an active participation in economical development and cooperation in South Africa. it's the member of Southern African Customs Union (SACU), which is an agreement among South African States to develop equal conditions for good exchange and trade in order to stimulate economic development and mutual trade under equal opportunities.

Macroeconomic indicators of Botswana show stability of economy making country attractive for investments. GDP had grown by 13.8% in a period from 2001/02 to 2002/03, real GDP growth is considered to be around 6,8% in 2002/03. Growth in mining industry production is about 10%, in mining sector of economy it's estimated to be around 4,8% and agricultural sector had shown 1,9% growth in 2002/03. Bank interest rates in Botswana are also high and among the highest in Africa: from 14.25% to 15.75%. Inflation rate is about 6.7%, which indicates stability of economy, especially if to take into consideration that Botswana is a developing country.

Today Botswana's government understands that it's impossible to stimulate country's economy only by intensive mining as diamonds will not bring prosperity to country in future due to a number reasons. First of all it would be impossible to employ the most part of population in mining and mining-relating industries, so there is a need to create a long-term infrusture, which will guarantee working places for the… READ MORE

Quoted Instructions for "International Marketing Management Key Aspects of Political" Assignment:

International Marketing Project.

Project Details:-

-Country: BOTSWANA

- Key aspects of political & economic situation.

- Identify any government tax or other financial incentive that may apply to a foreign (Service Sector) firm

- List any major infrastructure projects that have been undertaken in the past 15 years using external 'Aid' finance that may apply to provision of services. Explain the relationship.

- Choose a service export from Australia (Other than Tourism). Identify & scope 3 market segments that the Australian firm may be interested in.

- Detail any government regulation that relate to that service being provided by foreign firm.

- Review key buyer needs & wants in those segments & discuss what adaptations the Australian firm may need to make to sell their services in that country.

- Discuss what you believe to be the important strategic & operational aspects of Australian firms establishing that service in that country.

- Consider the most appropriate approach to pricing the service, and explain the basis of profitability in both short term & long term.

- Set out the key points of an initial promotional programme & budget (by line item) for the service

- Consider what management experience & expertise is needed to set up & manage the political export opportunity. Explain the reasoning.

How to Reference "International Marketing Management Key Aspects of Political" Term Paper in a Bibliography

International Marketing Management Key Aspects of Political.” A1-TermPaper.com, 2006, https://www.a1-termpaper.com/topics/essay/international-marketing-management/101263. Accessed 3 Jul 2024.

International Marketing Management Key Aspects of Political (2006). Retrieved from https://www.a1-termpaper.com/topics/essay/international-marketing-management/101263
A1-TermPaper.com. (2006). International Marketing Management Key Aspects of Political. [online] Available at: https://www.a1-termpaper.com/topics/essay/international-marketing-management/101263 [Accessed 3 Jul, 2024].
”International Marketing Management Key Aspects of Political” 2006. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/international-marketing-management/101263.
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[1] ”International Marketing Management Key Aspects of Political”, A1-TermPaper.com, 2006. [Online]. Available: https://www.a1-termpaper.com/topics/essay/international-marketing-management/101263. [Accessed: 3-Jul-2024].
1. International Marketing Management Key Aspects of Political [Internet]. A1-TermPaper.com. 2006 [cited 3 July 2024]. Available from: https://www.a1-termpaper.com/topics/essay/international-marketing-management/101263
1. International Marketing Management Key Aspects of Political. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/international-marketing-management/101263. Published 2006. Accessed July 3, 2024.

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