Essay on "International Corporation Discussion L'oreal Is the World"
Essay 3 pages (1492 words) Sources: 5
[EXCERPT] . . . .
International Corporation DiscussionL'Oreal is the world's leading cosmetic group operating all around the globe in 130 countries with 66,000 employees. It generated 19. 5 billion Euros of sales in 2010 and its tangible and intangible assets amounted to 677.9 million Euros. Its worldwide procurement spend is approximately 1 billion Euros a year. It registered 612 patents in 2010 (L'Oreal Sustainable Development Report 2010: About L'Oreal). The company has a headquarter in New York operating as L'Oreal USA which is a subsidiary of L'Oreal, headquartered in Paris, France (L'Oreal - L'Oreal USA at a glance - Company Overview. 2011). Question 2: In all 130 countries where the company operates, the company's business is predominantly a mix of the secondary and tertiary sector. It caters and comprises to the service industry, where it provides men and women with cosmetics used daily. It acts as a service for external stakeholders, customers. However, L'Oreal also produces cosmetics. Therefore, it is also a part of the secondary sector where it takes raw materials/chemicals and produces their own cosmetic products (Case Study: L'Oreal, 2010, p. 1). The legal system in the 130 countries is either a Common Law system or a Civil Law system (Foreign National Environments: Legal Environments, p. 2). Under Common Law, the law is based on cumulative wisdom of court decisions on individual cases over time (e.g, USA, Great Britain). Under Civil Law, the law is based on codification and detailed listings (e.g. Germany, France). The effect of these two basic legal systems which again differ from country to country is that L'Oreal has to adjust its operations to the different legal requirements in each foreign count
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Quoted Instructions for "International Corporation Discussion L'oreal Is the World" Assignment:
Research and choose one international corporation to discuss. You may use the Fortune Global 500 to help you choose a corporation (http://money.cnn.com/magazines/fortune/global500/2009/). The corporation you choose may be headquartered in the United States.
1. Provide a company overview, and identify the countries in which the corporation operates.
2. Identify the types of market systems and types of legal systems that exist in the countries where the corporation operates. What effect do these have on the company*****s operations?
3. Discuss the possible sources of political risk for: (a) the countries in which the company has a presence and (b) the basic nature of their products and operations. If you were a political consultant for the company, how would you suggest the company approach its political risk given trends in international political systems?
4. Identify the stakeholders the company must satisfy. Why is this process more difficult for companies operating internationally?
5. Summarize the company*****s code of conduct. State the reasons why it is in the company*****s best interest to follow its code of conduct when operating in foreign countries.
6. Does the company have any social programs in the country/countries where it operates? If so, briefly describe one.
7. What are the indicators the company might monitor to guide their investment and actions in t
future?
Please use as one of your references:
Daniels, John, Radebaugh, Lee, & Sullivan, Daniel. (2011). International business
Â
(13th ed). Upper Saddle River, NJ: Prentice Hall.
How to Reference "International Corporation Discussion L'oreal Is the World" Essay in a Bibliography
“International Corporation Discussion L'oreal Is the World.” A1-TermPaper.com, 2011, https://www.a1-termpaper.com/topics/essay/international-corporation-discussion/79202. Accessed 6 Jul 2024.
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