Business Plan on "EZ Tracker: Analysis of International Business Opportunity"

Business Plan 40 pages (10645 words) Sources: 10 Style: MLA

[EXCERPT] . . . .

It is now one of the key players in a global economy providing the largest market for consumer goods while supplying a huge chunk of manufactured products. This is why it is now the biggest energy consumer as well (Welch and Gerry 51).

In the last decade alone, the need for security and surveillance equipment has tremendously grown, and it is estimated that in the next five years both production and growth will more than treble because for so many years now China has experienced huge shortfalls in communication apparatus. One thing that the fast pace of economic growth has done is to create need for a modern communication infrastructure in place of an old and outdated system that faces the challenge of lack of enough resources to develop. To deal with this limitation the government has initiated a richly-financed attempt to upgrade its communication and information infrastructure. This is the reason why China is emerging as one of the leading consumers of communication technology worldwide. A vital objective of the modernization process is to acquire advanced equipment for telecommunication from other industrialized countries. This is premised on the fact that the technological revolution will spur further growth and give China a chance to frog leap its economy by vastly improving potentials in the telecommunication industry (Walton para10).

It is predicted that over the next decade, China will create the biggest and most remarkable market opportunity for the Homeland Security (HLS) and Public Safety industries. According to a new report by Homeland Security Research Corp.'s, about China's Homeland Security & Public Safety Market - 2013-2020, the demand for security produ
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cts and services will exceed that of the U.S.A., making China the biggest consumer in the world (China Homeland Security & Public Safety Market - 2013-2020 para1). Analysts in Wall Street now keep track of the growth of security companies contracted by Chinese government to supply police stations with 24-hour video coverage from cybercafes. Funds from the U.S.A. has enabled the development of advanced video cameras and software for face-recognition or behavior recognition specifically designed to identify issues such as the beginning of street protests so that the police can be alerted in real-time (Bradsher, para4).

The Second Trading Country: USA

The U.S. economy on the other hand is seen as a mixed economic system characterized by market forces based on individual decision-making, where the government acts as an overseer but play's a minimal but vital role in the system (Welch and Gerry 51). In both the private and public sectors, use of real-time video surveillance systems is one of the most reliable means of addressing security problems. A quick look around the world indicates that video surveillance is growing in popularity and importance. It is believed that presently there is one video camera to every 12 people in the U.S., and it is projected the number will reduce to 7 people for every camera in 2013 (Motorolla, 1).

The U.S. government is open to external investment with the capacity to develop and maintain an internal/domestic security capability by developing trusted and long-term customer relationship with various players in this field. For example, BEA Systems which is a global aerospace, defense and security organization which has the capacity to provide a wide scope of services for air, naval and land forces besides advanced electronics for information and security technology; and other auxiliary services, is having a wide geographical reach with businesses in four major markets around the globe i.e. The U.K., the U.S., Australia and Saudi Arabia (BAE Systems at a glance para1 & 2).

Governmental structure and stability and how the government regulates trade and private business:

The First Trading Country: China

Amongst the freest economies in the world, according to the 2014 index, China is ranked 137th with a freedom score of 52.5. Government subsidies, control and the prevalence of enterprises owned by the state continue to interfere with the economy. The government has a policy of tight control over the financial sector as a guarantee for managing the other sector of the economy. Even so, there is a ray of hope that matters will improve and economic reforms will be instituted by the new administration of Communist Party General Secretary Xi Jinping, even though there is no hope for any meaningful reforms.

The liberalization of certain aspects of the economy in China begun sometimes in the 70s and early 90s and this led to the achievement of an impressive growth in GDP probably due to the general integration of the world's financial and trading systems. The magnitude of its manufacturing and industrial sector now compare to that of the U.S., though in other key areas she still lags behind. Her overall rapid growth has no doubt been boosted by enough freedom of trade though this is still hampered by lack of political goodwill to drastically restructure the economy because the economic system still over depends on public investment. The communist party's authoritarian grip on the entire economic system interferes with the rule of law while institutionalized cronyism is felt almost everywhere (2014 Index of Economic Freedom: Chinapara 1-7).

The Second Trading Country: USA

America is proud of its free trade system as an exemplary model for other countries to follow. Her economic prosperity apparently justifies the notion that economies that operate well are those where the government doesn't interfere. In this case, government has given both individuals and business the freedom to succeed or fail in an open, competitive and meritorious market system. However, even in the U.S., issues relating to government legislation are way far from being solved. In recent times, stiff regulations have been imposed in some areaswhile in others it has been relaxed. Actually one of the most persistent rallying calls of the recent American economic history and policy has been an endless debate about how extensively and when government intervention in private business affairs is called for. This view holds that the government legislates while laws only interfere with the obvious benefits of a working market economy. Interestingly, the term free market suggests that the economy can survive despite government and even prosper more when left on its own. This view is, however, far from true. Realistically there is no way a free market economy can exist independently from government because every economy is a result of government laws and regulations (Amy para1).

Laws and/or governmental agencies that affect that affect the product/service:

The First Trading Country: China

In China it is illegal for foreigners to store geo-location coordinates. Although now most Chinese drive vehicles fitted with GPS functionalities, those who have a more advanced system than the government permits are likely to face the wrath of the law (Edwards Para1 & 5).It is almost impossible for foreigners to operate GPS systems in China due to the sensitive nature of the administration because it is believes that high-precision maps are a security risk as they can lead to equally high-precision attack by external forces. One safeguard the government of China has put in place is mandatory licensing of digital maps which are held under tight control by the Beijing administration. For instance, government has made sure that Google Maps is officially removed from the GPS coordinates by 50-500m (If You're a Foreigner Using GPS in China, You Could Be a Spy para12). The government began revamping its attempts to enforce the laws against illegal mapping and other obnoxiously arbitrary and assumed violations of state secrets (If You're a Foreigner Using GPS in China, You Could Be a Spypara 1-10).

The Second Trading Country: USA

It is completely acceptable in law to install a GPS device on any asset or vehicle a person owns. However, a bit of caution is called for before you can install or use a GPS tracking system on another person's property or automobile because there might be hidden federal and state laws that forbid this. Some states have solved this by imposing statutory regulations that spell criminal or civil penalties for improper or illegal use of such devices (Smith 7). Of interest is the fact that there is no definite law regulating the use of GPS tracking systems by private citizens, the police or governmental agencies. Some state and federal legislation and the Fourth Amendment allow U.S. residents to have some leeway about their perception and interpretation of what constitutes their right to privacy which includes limitations on seizure and search policies. But nothing in the constitution particularly deals with GPS tracking technology and systems and other types of electronic surveillance (GPS Tracking Laws Explained para5).

Geographic and demographic information

The U.S. economy has usually been observed to be a mixed economic system that is characterized by various market forces on the basis of individual decision making. The role of an overseer is played by the government here however, this is role is quite minimal but very important (Welch and Gerry 51). In the public… READ MORE

Quoted Instructions for "EZ Tracker: Analysis of International Business Opportunity" Assignment:

Can you please help us with the International Business plan, we already have an outline which is the one down here and it is about a tracker that we will buy from China and sell it here in the US. Can you please do al the International Business plan, according with the outline I am sending you. In the outline it doesn't say nothing about buying the product from China but I will like to buy the product from there, unless their is a better place where we can buy the product with a cheaper price. Thank you whatever question you have you can send me an email.

I. Title Page, Tale of Contents and Executive Summary Three Page description of the project.

II. Introduction “EZ Tracker”, is a new and innovative portable tracking device that can fit anywhere and is accessible to everyone. The “EZ Tracker” allows a person to track any lost or stolen device through a signal that is cast across a 300-foot radius, Bluetooth, WIFI, or a Data Plan, once the “EZ Tracker” app is downloaded to any Android or Apple product. The size of the “EZ Tracker” is 35mm X 5mm. The free phone app also records the last place your “EZ Tracker” was detected. When an item using the “EZ Tracker” is lost or stolen the app will show the user how close or far the user is from the lost item through the signal strength. The closer the user is the more bars are filled in. When the user is close to reaching the lost item, the “EZ Tracker” will play a unique tune that will automatically direct the user to the device. “EZ Tracker” can be used to keep track of keys, wallet, purse, backpack, remote control, luggage, and pets. It can be used practically on anything the user would like to keep track on. Our main market will be in the US but we will plan to expand in the future to Mexico. The US is a country where technology is highly used and the people always want to have the newest and the best innovations. Because of this, we know our product will be successful; also adding, that we know how the market works and the best ways to market the product and target people in buying the product. We will start by selling our product online on our website, and in the future when our brand is well known we will offer our product to larger companies like Best Buy, Target, Wal-Mart.

III. Analysis of the International Business Opportunity A. ECONOMIC, POLITICAL AND LEGAL ANALYSIS OF THE TRADING COUNTRY 1. The trading country’s economic system; economic information important to the proposed product/service; and the level of foreign investment in that country 2. The trading country’s governmental structure and stability and how the government regulates trade and private business 3. Laws and/or governmental agencies that affect that affect the product/service such as labor laws and trade laws

B. Trade Area and Cultural Analysis 1. Geographic and demographic information. Important customs and traditions other pertinent cultural information and competitive advantage and disadvantages of the proposed business opportunity.

IV. Operation of the Proposal Business A. Organization Type of ownership and rationale; start-up steps to form the business; personnel (or functional ) needs; proposed staffing to handle managerial, financial, marketing, legal production functions; proposed organizational chart; and brief job description. B. Product/Service 1. Product/Service details include potential suppliers, manufacturing plans, and inventory policies 2. Transportation information: costs, benefits, risks of the transportation method, documents needed to transport the product C. Market Entry Strategy D. Marketing Strategy Plan 1. Pricing policies: What currency will be used, costs, markups, markdowns, relation to competition, factor that could affect the price of the product such as competition, political condition, taxes, tariffs and transportation costs. 2. Promotional program: promotional activities, media availability costs and 1 year of promotional plan outline.

V. Financials: A. Projected Income and Expenses: 1. Pro forma income statements for the first 3 years of operation. 2 Pro forma cash flow statements for the first 3 years of operation 3. Pro forma Balance sheet for the end of the first year. 4. A brief narrative description of the planned growth of the business, including financial resources, need, and a 3-year pro forma income statement.

B. Sources and Uses of Fund Statements 1. Country Statistics 2. Partner Information 3. Relevant laws

VI. Appendix (Exhibits )

How to Reference "EZ Tracker: Analysis of International Business Opportunity" Business Plan in a Bibliography

EZ Tracker: Analysis of International Business Opportunity.” A1-TermPaper.com, 2014, https://www.a1-termpaper.com/topics/essay/international-business-opportunity/5705761. Accessed 29 Jun 2024.

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[1] ”EZ Tracker: Analysis of International Business Opportunity”, A1-TermPaper.com, 2014. [Online]. Available: https://www.a1-termpaper.com/topics/essay/international-business-opportunity/5705761. [Accessed: 29-Jun-2024].
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1. EZ Tracker: Analysis of International Business Opportunity. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/international-business-opportunity/5705761. Published 2014. Accessed June 29, 2024.

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