Essay on "International Business Environment and Its Factors"

Essay 5 pages (1546 words) Sources: 7 Style: Harvard

[EXCERPT] . . . .

international business environment and its factors of influence determine companies to modify their activity in order to adapt to the trends established by economic agents. The banking sector is one of the sectors characterized by frequent modifications as a result of modifications of customers' needs. Therefore, e-banking providers must continuously focus on observing the trends that affect this sector. This is not a difficult task, given the numerous articles that can be viewed online regarding these trends.

Global E-Banking Trends: Evolution, Challenges, and Opportunities, by Sujana Adapa.

The article is a very complex one and it focuses on identifying and discussing the trends that are likely to affect the e-banking sector on international level. The targeted audience of the article is represented by professionals in the banking sector, but also by readers interested in learning about this service. The writer introduces the readers in the subject by providing an explanation of the terms used in the article, and by describing the reasons that determined the interest in this topic. The objectives of the article are also presented in the introduction. Therefore, the article addresses readers that want to learn about e-banking, its evolution and trend in different countries, in identifying the challenges and opportunities associated with e-banking, and others.

An interesting fact about this article is that it provides the points-of-view of several specialists in the field, in the attempt to provide a complex image of e-banking. The article continues with the presentation of the evolution of e-banking. From this section readers learn that e-banking can provide its services through ATMs, telephone banking, home banking, Internet banking, and mobile banking. This section also presents the advantages of e-banking. These are represented by offering higher interest rates and lower service charges in comparison with traditional banking services. This situation is determined by banks that must create competitive advantage. In addition to this, the author provides details about each type of e-banking, so that readers find it easier to understand how this service has modified and how the global trends are likely to affect this sector.

An important section of his article refers to the technological evolution of e-banking services. The importance of this section relies on the fact that many of the trends discussed in this article are determined by technological developments (Pardesi, 2007). Therefore, it is important that readers understand the technological aspects that determine these situations. The writer also presents the barriers associated with Internet banking. Another important aspect is represented by the fact that the technological evolution of e-banking is presented for the U.S., Europe, Africa, the Middle East, Asia, and Australia. This means the evolution of e-banking in these regions was different and was determined by different factors (Adapa, 2011).

The article also focuses on presenting the trends that are likely to affect e-banking on global level. From this section readers learn that technological advancements are the most important factor that determines these trends, and the evolution of this banking service. In addition to this, another important factor that is able to influence these trends is represented by the expansion of the global economy. This situation has determined certain modifications regarding superior distribution strategies, improved communication, and increased customer efficiency. These factors are identified as important drivers to banking services providers and their market position.

This article is very useful for the research project regarding the trends that affect the e-banking sector. The research proposal is based on many of the arguments presented in this article, and on the writer's information and analysis of the issues discussed in its sections. The information in this article allows the study the e-banking service in different countries and regions, emphasizing the differences and characteristics on the banking sector in these countries.

In addition to this, the article represents a solid knowledge base that can be used in establishing the objectives of the research and its hypotheses. The information in the article also helps develop the questionnaire regarding the trends in e-banking. Although the article addresses global trends in e-banking, the information can be easily adapted in order to discuss the situation of certain regions.

E-Banking in Rural Area, by Jiaqin Yang et al.

This article addresses the evolution and trends of e-banking services in rural areas. The importance of this article relies on the increased number of customers that prefer this type of banking service in rural areas. Some of the readers might be puzzled by this information. Therefore, the authors focus on explaining the factors that contributed to developing this situation.

The article explains how small communities in rural areas tend to be more satisfied by e-banking services than by traditional banks. This is because the high costs of transportation in rural areas do not allow them to travel often to cities and towns where traditional banks provide their services. Therefore, it is easier for them to access mobile banking and Internet banking services.

However, the writers also explain the barriers that had to be addressed by banking service providers in their attempt to enter the rural areas with e-banking services. The most important barriers in this case are represented by the lack of mobile phones and computers owned by people in these areas, the fact that they did not know how to use them, and their reluctance in using such a banking service. But most banks were successful at addressing these challenges and in exploiting this opportunity (Zgrzywa, 2008).

Furthermore, the writers discuss the most important trends in e-banking. In their opinion, although this service focuses on credit card businesses, it is expected that the service range will be expanded. For example, it is expected that banks will focus on deposits for funding. Such services will be developed for small communities and their businesses mostly. The development of e-banking services is an important strategy that most banks rely on in their attempt to reduce their costs and increase their profits. However, this strategy requires certain investments, mostly in areas that lack the infrastructure for e-banking services (Yang et al., 2005).

In addition to this, the article presents the e-banking services trends from a managerial perspective also. This is useful in developing the research proposal on e-banking trends because it allows the development of a complex image of such services and the trends that affect them. Therefore, it is important to also focus on e-banking and management trends.

In order to substantiate their opinions, the authors provide numerous examples of different banks and the strategies they developed and implemented in order to increase the number of customers that use their e-banking services. In addition to this, the article discusses various applications used in e-banking. The objective of this article is represented by providing complex knowledge on e-banking and on its implications. The targeted audience is represented by professionals in the field and by management students that are interested in banking services.

Mobile and E-Banking, Managerial Trends, by Hubert Van de Vyver.

This article is divided in several sections that focus on introducing the readers in the subject of e-banking, on the branches that e-banking is represented by, and on detailing each of these branches of importance. The targeted audience is represented by students and by all individuals that are interested in learning about e-banking and similar services provided by banks.

The importance of this article is reflected in the fact that the authors present the trends that are likely to affect each of the branches addressed. The article is easy to read and to understand, making it an important source that can be used for the secondary research in the project regarding e-banking services. In addition to this, the article allows the researchers to expand the area of their research. This area is limited, but it can be expanded by using secondary sources that provide sufficient information… READ MORE

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