Capstone Project on "Input Diagnosis"

Capstone Project 4 pages (1235 words) Sources: 5

[EXCERPT] . . . .

Input Diagnosis

According to the 2007 Annual Report for Palm, the corporate strategy of the company was identified as "develop market-defining products that deliver a great user experience"

With the acquisition of Palm by HP in April 2010, one can safely say that this will remain the corporate strategy for Palm even within HP, with the important mention that, after the acquisition, more important resources can be allocated towards fulfilling this objective. The aim of this paper is to use the Nadler-Tushman Congruence Model in order to analyze the overall congruence between the different inputs and the corporate strategy.

As mentioned, the strategy that Palm has declared before its purchase by Hewlett Packard was a proactive one, where the products that the company developed would create new and better user experiences. Focusing on the clients' response, the main strategic objective that Palm had promoted was one that would maximize consumer satisfaction.

With its purchase by HP, this strategy has not changed, but it has been amplified, in order to best reflect the new resources that HP has brought in and that could now be allocated towards fulfilling the amplified objective. Within HP, the company strategy will also aim to increase market share and to acquire as much of the growing, $100 billion mobile market. At the moment of acquisition, the HP brand had about 1.5% of all smartphones, with no growth

. This would be an area that HP would aim to improve in the short and medium term.

Following this brief description, one may conclude that Palm's strategy within HP will be unchanged fro
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m what had been previously proposed and this strategy can be identified as a differentiation strategy. According to this strategic approach, Palm aims to develop new products that can provide added-value to the consumer and a better experience than other products in the smartphones and mobile industry can. This, however, will also be complemented by the presence of Palm within HP and will have a cost leadership component to it as well: with its presence in a company the size and power of HP, Palm will be able to benefit from economies of scale and keep its costs down, to the degree to which these economies can be reinvested in research and development and can help the primary corporate strategy, product differentiation on the market.

Key organizational inputs

1. Environmental. The most important environmental input to be taken into consideration are the clients. As in any market that is based on innovation, creativity and technology, the client has a very important say in what products are to be developed, what can be sold on the market and what the general trend of the industry will be. From all these perspectives, one can assume that the mobile and smartphones market is a client-driven one. With Palm, this is especially true, with a notable impact of the business category of clients, those who have initially used the Palm as an organizational tool and who are still to be considered when creating new Palm models, given their business and organizational needs.

The second important environmental input that Palm will need to seriously factor into any strategic decision is the other competitors. With the likes of iPhone, Blackberry or Motorola, as well as some of the newcomers in the industry, such as Google's Nexus, Palm will need to calibrate its approach so as to consider strategic moves by the competitors. One such example would be, for example, the timing of new launches for Palm. Is it a good idea to launch a new product the same day or within the same timeframe that Apple would be launching a new version of the iPhone? Probably not. Palm will… READ MORE

Quoted Instructions for "Input Diagnosis" Assignment:

I reviewed your report regarding Organizational Diagnosis and thought you did a nice job. I presented your recommendation to HP and Palm and had several discussions with them. They finally decided they want to use the Nadler-Tushman Congruence Model to analyze the overall congruence in the company - they like the Input and Output analysis that this model provides.

First, the execs are interested in the Inputs, including the Strategy. They are interested in getting an objective opinion of what their critical inputs are and how they align with their strategy. So I suggest that you brush up more on the Congruence model, particularly for this assignment on inputs.

For the analysis, I suggest that you start with strategy, since you have already done some work on this aspect in your first report. Review Palm*****'s strategy and then determine which one of Porter*****'s competitive strategies fits with this strategy. Then review the company*****'s inputs and determine one or two specific critical inputs from each input category: environment, resources, and history.

Ultimately, I want you to determine how aligned the critical inputs are with the strategy. Is there high congruence (alignment), some congruence, or little to no congruence? I expect you to support your claim with a good, logical argument using the information you have collected.

Case Expectations: In order to make this case, you first need to review the strategy and then classify it as one of Porter*****'s competitive strategies. Then identify the Key Input factors in the first three categories. Explain why these are the critical input factors. Then determine how congruent the three input factors are with the strategy.

1. First discuss the organization*****'s strategy and classify it according to Porter*****'s three generic competitive strategies.

2. Then identify the most critical inputs in each of the first three categories and justify WHY they are critical. Also explain what effect the inputs from one category have on inputs from the other categories. How well does the strategy fit with the environmental, resource and historical inputs you identified?

3. Make a Case for your propostion as to how the Key Inputs support (are congruent with) the Strategy. Specifically make a claim: *****"The inputs at Palm, Inc., consisting of Organizational Environment factors, Internal Resource factors, and Historical Tradition factors are, [highly, partially, or minimally] congruent with the company*****s strategy.*****"

4. Support your analysis with objective evidence. Sources of information for the entire project may include interviews, organizational documents and reports, articles in newspapers and trade publications. Be sure to cite your sources and provide a list of references.

BACKGROUND

Read:

Nadler, D.A. & Tushman, M.L. (1980) A model for diagnosing organizational behavior. Organizational Dynamics, 9 (2), 35-51.

For Case 3, you should focus on the Inputs aspect of this model. Read pages 35 to the top of 43. You can stop at the Outputs section.

***** Nadler is the founder and CEO of Mercer Delta Consulting Group. An internationally recognized expert in organizational change, Nadler has written seven books and numerous articles for practicing managers. Michael Tushman is a Full Professor at the Harvard Business School. He has written or edited eight books and is widely published in academic and practitioner journals.

According to the authors, *****"Our congruence model of organizational behavior is based on how well componenets fit together - that is the congruence among components; the effectiveness of this model is based on the quality of these *****'fits*****' or congruence.*****" (p.39).

From the reading you will see that there are four input categories:

Environment (factors external to the organization)

Resources (factors internal to the organization)

Organizational history (Persistent Traditiona)

Strategy (goals, objectives and strategic initiatives)

*****

How to Reference "Input Diagnosis" Capstone Project in a Bibliography

Input Diagnosis.” A1-TermPaper.com, 2010, https://www.a1-termpaper.com/topics/essay/input-diagnosis-according/7983. Accessed 4 Oct 2024.

Input Diagnosis (2010). Retrieved from https://www.a1-termpaper.com/topics/essay/input-diagnosis-according/7983
A1-TermPaper.com. (2010). Input Diagnosis. [online] Available at: https://www.a1-termpaper.com/topics/essay/input-diagnosis-according/7983 [Accessed 4 Oct, 2024].
”Input Diagnosis” 2010. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/input-diagnosis-according/7983.
”Input Diagnosis” A1-TermPaper.com, Last modified 2024. https://www.a1-termpaper.com/topics/essay/input-diagnosis-according/7983.
[1] ”Input Diagnosis”, A1-TermPaper.com, 2010. [Online]. Available: https://www.a1-termpaper.com/topics/essay/input-diagnosis-according/7983. [Accessed: 4-Oct-2024].
1. Input Diagnosis [Internet]. A1-TermPaper.com. 2010 [cited 4 October 2024]. Available from: https://www.a1-termpaper.com/topics/essay/input-diagnosis-according/7983
1. Input Diagnosis. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/input-diagnosis-according/7983. Published 2010. Accessed October 4, 2024.

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