Case Study on "on Hub Spot"
Case Study 3 pages (1195 words) Sources: 0
[EXCERPT] . . . .
Hub Spot Case StudyHubSpot has defined a very unique value proposition that capitalizes on the strengths of rapidly changing Web 2.0 technologies while at the same time taking on the most difficult tasks that marketers are faced with on a consistent basis. These challenges include driving enough sales leads and marketing activity to keep sales teams engaged in new opportunities while at the same time coordinating all marketing activities with consistent messaging, measurement and monitoring. The many moving parts of a marketing strategy are extremely difficult to keep synchronized, and when Web 2.0 technologies are introduced into the processes of many of these companies, the challenges multiply. HubSpot quickly realized that the confusion and costly mistakes companies were making with their Web 2.0 technologies provided an excellent platform for delivering a platform for inbound marketing. The lack of insight marketers in both Business-to-Consumer (B2C) and Business-to-Business (B2B) have about how to optimize the lead management funnels for their businesses is fertile ground for HubSpot and their selling efforts to win new clients. HubSpot's unique inbound strategy is one that seeks to unify the Search Engine Optimization (SEO), marketing automation, marketing analytics, social media, e-mail and lead nurturing, landing pages and content creation strategies of companies into a unified, highly effective inbound marketing strategy. The challenge however is getting both B2B and B2C marketing managers and leaders of departments to shift their perspective away from aggressive outbound marketing including cold-calling. HubSpot has positioned itself squarely against this marketing strategy mindset with
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Recommendations for Identifying Market Segments and Pricing Strategies
HubSpot has done initial persona research on two dominant customer segments of Owner Ollies and Marketer Marys, and they have a very good idea of churn rates by customer segment (B2B versus B2C) as well. During the time period of the case however the pricing strategy is not attuned to the relative value of each of these dominant customer segments comprise. This is a strategic flaw in the overall business model of HubSpot during the time period in which the case study occurs. What's needed is significantly more segmentation research at the persona, pricing and sales cycles each of their two… READ MORE
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How to Reference "on Hub Spot" Case Study in a Bibliography
“on Hub Spot.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/hub-spot-case-study-hubspot/64231. Accessed 1 Jul 2024.
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