Essay on "Healthcare Reform PPACA"

Essay 4 pages (1049 words) Sources: 3

[EXCERPT] . . . .

The social environmental force will be affected by the new law because legal changes influence social conceptions and attitudes toward the core concept. The passing of this healthcare law may engender a wider acceptance of the importance of healthcare reform or it may inspire a widespread backlash. While projection analysis may help determine what the effects of the passing of the new law will be, it is a force beyond control to say how the social environmental force will be changed by the passage of healthcare reform. The economic environmental force is a huge consideration in the discussion and passage of the healthcare reform law as it was the economic downturn of the past several years; which underscored in reform proponents minds the timeliness of the passage of healthcare reform.

The discussion of healthcare reform is in essence a discussion surrounding the changing of the regulatory environment. The passage of healthcare reform would set a strong regulatory precedent surrounding industrial regulation. The United States government will be introducing a state-sanctioned competitive force that will catalyze cost-cutting competitive innovations with that realm of environmental factors. The technological environmental forces are perhaps the least crucial to the consideration of the passage of healthcare reform, but would impact social environmental forces via media dissemination, eg: the impact of emerging social media technology upon social conceptions of healthcare reform.

4. Describe one (1) new target audience and include the characteristics of their demographic and psychographic profiles.

The Asian-American community is rapidly growing in the United States, with a projected growth of 213%, more than 4 times the growth rate of the American population in general in that same projected time frame. Some projections hold that they earn more per capita than Caucasians. They spend a great deal of disposable income on shopping and have demonstrated above average brand recognition than the general population. The Asian-American demographic has been noted to be an early adopter of new technologies. There is a great deal of respect of elderly groups in Asian populations and there is a trend toward intergenerational living arrangements.

The Asian-American psychographic profile indicates an emphasis upon communal values over individual values, perhaps in part because of the Buddhist and communist influences from ancestral homelands. There is a sharper distinction between gender roles in Asian-American culture than in general American culture with an emphasis placed upon women remaining more subservient to men. Education is a strong emphasis as is discipline (Gitlin 2002). The Asian-American market, for economic and social environmental factors, is a market which clearly lends itself to specific marketing efforts while constructing a comprehensive marketing contingency plan in the event of the full effect of the passage of healthcare reform coming to pass.

References

Gitlin, Saul. (2002) "Demystifying the Asian-American Market" Retrieved from: http://www.mrcc-online.com/presentations/Asian_American_Market_11-12-02.pdf

Greenfield, Lazar. (2010). "National Health Care Expenditures: Addressing the Cost of Health Care in the United States" Annals of Surgery. 251: 2.

Weiss, Joshua A., Medical Marketing in the United States: A Prescription for Reform. George Washington Law Review, Vol. 79, p. 260, 2010. Available at… READ MORE

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