Essay on "Health Care -- Strategic Planning"

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The solution is to devote all those assets to new, empowered, well-funded, coordinated health departments and hospitals. In 2002, a multi-disciplinary Symposium on Bioterrorism was held at Harvard University. An important factor cited by these scholars is the limitation of resources that must be devoted to both normal public health care and crises such as bioterrorist attacks (Hamburg, et al., 2002, pp. 125-6). In addition, our healthcare professionals are not commonly well-trained in handling these crises and our infrastructure is so outdated that we might not recognize a bioterrorist attack and might not be able to deal with the crisis on a sustained basis (Hamburg, et al., 2002, pp. 126-7).

Issues or Opportunities

Eliminating Racial and Ethnic Disparities

As the American Hospital Association states, "Addressing disparities is no longer just about morality, ethics and social justice: It is essential for performance excellence and improved community health" (American Hospital Association, 2012). A multi-faceted approach to discerning, accommodating and marketing for diversity would certainly include the thoughtful collection and examination of diversity data to define target ethnic markets and specific steps tailored to those markets, as described in Noonan's and Savolaine's article. Studying obstetrical discharge data for ethnicity and outright asking physicians for specific information about the ethnicity of their patients is a sensible approach to determining the community's ethnic composition. In addition, the hospital zip code's CNI data for "five factors long known to contribute to health need - income, culture/language, education, housing status

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, and insurance coverage" (Anonymous, 2011) should be defined and collected. After that data is collected, it should be studied to define the community's major ethnic target groups. After determining the target groups, the hospital's services should be marketed directly

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Quoted Instructions for "Health Care -- Strategic Planning" Assignment:

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MHA626: Strategic Planning & Marketing in Health Care Discussions 1. Customer-***** Strategic Plan

In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services. This practice may not be widely accepted in the healthcare industry. Articulate at least two customer-***** elements when developing a strategic plan for a 250-bed community hospital. Post your initial response by Thursday, June 7.

2. Issues or Opportunities

There are 20 major issues listed by the American Hospital Association. Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization. Make sure you describe the type of healthcare organization in your response. If you work for a healthcare organization, you may present these two opportunities to your organization. List your reference(s) in APA format. Post your initial response by Thursday, June 7.

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“Health Care -- Strategic Planning.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/health-care-strategic-planning-marketing/8597056. Accessed 4 Oct 2024.

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