Research Paper on "Harley Davidson Outputs the Nadler-Tushman Congruence Model"
Research Paper 4 pages (1255 words) Sources: 3 Style: APA
[EXCERPT] . . . .
Harley Davidson OutputsThe Nadler-Tushman Congruence Model is used to evaluate organizational outputs. The outputs are evaluated on their own terms, but also in terms of fit. The underlying principle is that the most effective organizations will have a high degree of congruence between the different outputs. That is, the outputs will support tend to support one another. Where outputs do not support one another, the congruence will be lower. The expectation under that scenario would be that the organization's performance would lag the ideal.
At Harley-Davidson, there are several key outputs. These include net income, sales growth, market share, and brand reputation. The net income is the most important output. The primary goal of any organization is to increase shareholder wealth. Shareholder wealth can be measured in a number of different ways, but the most important contributor to shareholder wealth is net income. In recent decades, Harley-Davidson has seen a high degree of fluctuation in its net income. The company exhibited poor performance in the 1970s, only to rebound through the late 1980s and 1990s. In recent years, the company has been consistently profitable. Net income in 2003 was $760.9 million. This increased to $1.043 billion in 2006, then declined slightly to $933.8 million in 2007. In terms of earnings per share, the figures have shown a similar trend, reflecting a lack of significant change in the number of outstanding shares. The company's EPS has thus trended between $2.499 and $3.945 in the past five years. While there is some degree of fluctuation, these figures are strong and do show a defined uptrend.
The second key output for Har
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Market share is an important output for Harley-Davidson. The company competes almost exclusively in one segment of the motorcycle industry, the superheavyweight class. Attempts by Harley-Davidson to move into other segments of the motorcycle industry have been met with failure. The market views Harley as a producer of just one type of bike. This means that the success of Harley Davidson's operations can be measured by the share of the superheavyweight market that they hold. The market share can also help to delineate the revenue and net income figures that are attributable to Harley's operations from the fluctuations in the superheavyweight segment in general. As of January 2007, Harley Davidson held a 49% share of the heavyweight segment in the U.S. And a 30% share worldwide (Fredrix, 2007). The company indicated in Q2 of 2008 that it had lost market share in the quarter (Reuters, 2008). Over the past five years, the company's U.S. market share has fluctuated in a narrow range, with the most recent figures representing new lows within that range. The Buell line's performance has been stable, so the declines are directly attributable to declines on Harley-Davidson branded heavyweight bikes (Harley Davidson 2007 10-K).
A less quantifiable but critical output for Harley Davidson is their brand reputation. The company generates a considerable amount of its income from… READ MORE
Quoted Instructions for "Harley Davidson Outputs the Nadler-Tushman Congruence Model" Assignment:
Request *****. Using the Nadler-Tushman Congruence Model, conduct an analysis of your chosen organization's outputs (The Harley-Davidson Motorcyle CO). Remember that outputs exist at the individual, group and organizational levels and that there are often differences between the outputs an organization specifies in its strategic plans and those that are actually achieved.
Identify the key outputs and justify why they are the most important to your analysis. Remember that outputs are frequently quantified as turnover rates or sales volume, for example.
Evaluate the quality of the fit between outputs. How do the various outputs affect each other?
What problems/synergies do you see that are created by conflict/coordination of outputs?.
Read:
Nadler, D.A. & Tushman, M.L. (1980) A model for diagnosing organizational behavior. Organizational Dynamics, 9(2), 35-51
If you need some reminders of how organizations define and create visions, strategies, objectives, measures, and targets, you might find Quick MBA to be useful. http://www.quickmba.com/
This book chapter gives definitions and descriptions for a number of key financial ratios. It is helpful in determining which ratios might be most useful to you and your analysis, given the mission, strategy and values of a given organization.
Calculation of Ratios http://cbdd.wsu.edu/kewlcontent/cdoutput/TOM505/page25.htm
Feeling a bit rusty on your Accounting terms? This site lists the definitions of a very large number of financial and analysis terms.
Listing of Accounting (Fundamental Analysis) Terms (2006) Investopedia http://www.investopedia.com/categories/accounting.asp
The following is an article on measuring intellectual capital that you might find helpful in preparing the assignments for this course:
Roos, Göran & Roos, Johan (1997). Measuring your Company's Intellectual Performance. Long Range Planning, Special Issue on Intellectual Capital. (30)3. pp. 413-426.
http://www.som.cranfield.ac.uk/som/research/centres/cbp/downloads/GR%20-%20LRP%2097.pdf
Here is another article about measuring intangibles, such as human resources and intellectual capital.
Nick Bontis, Nick; Dragonetti, Nicola C.; Jacobsen, Kristine & Roos, Göran (1999). THE KNOWLEDGE TOOLBOX: A Review of the Tools Available To Measure and Manage Intangible Resources. European Management Journal, 17 (4).
A number of supply chain performance indicators are provided on this website by the Performance Measurement Group, LLC.
Supply Chain Metrics (NoDate) Click > Here <
The Institute of Quality Assurance website offers a good overview of product and service quality concerns, and how they affect customer loyalty and satisfaction (note the intersection of the Business Process and Customer Perspectives!). In addition, the site addresses the issue of actions that can be taken to improve quality and how quality can be measured.
Introduction to Quality (2002-2006). http://www.iqa.org/information/d2-1.shtml
The U.S. government has a particular interest in performance measurement, as it oversees many expensive federal programs funded by taxpayers. This information provides the Feds with indicators of whether the programs are performing well - or poorly. This pamphlet from the GAO describes several types of performance measurement approaches.
GAO (2005) http://www.gao.gov/new.items/d05739sp.pdf
Here is a PowerPoint presentation that covers productivity measures in the retail industry.
Dion, James; Bolton, Bill; & Avila, Kath***** (NoDate) Retail Productivity is not an Oxymoron. A Presentation at the National Retail Federation Annual Convention http://www.dionco.com/downloads/NRF_2004.ppt#8
This book chapter gives definitions and descriptions for a number of key financial ratios. It is helpful in determining which ratios might be most useful to you and your analysis, given the mission, strategy and values of a given organization.
Calculation of Ratios http://cbdd.wsu.edu/kewlcontent/cdoutput/TOM505/page25.htm
Feeling a bit rusty on your Accounting terms? This site lists the definitions of a very large number of financial and analysis terms.
Listing of Accounting (Fundamental Analysis) Terms (2006) Investopedia http://www.investopedia.com/categories/accounting.asp
The following is an article on measuring intellectual capital that you might find helpful in preparing the assignments for this course:
Roos, Göran & Roos, Johan (1997) (1997). Measuring your Company's Intellectual Performance. Long Range Planning, Special Issue on Intellectual Capital. (30)3. pp. 413-426.
http://www.som.cranfield.ac.uk/som/research/centres/cbp/downloads/GR%20-%20LRP%2097.pdf
Here is another article about measuring intangibles, such as human resources and intellectual capital.
Nick Bontis, Nick; Dragonetti, Nicola C.; Jacobsen, Kristine & Roos, Göran (1999). THE KNOWLEDGE TOOLBOX: A Review of the Tools Available To Measure and Manage Intangible Resources. European Management Journal, 17 (4).
How to Reference "Harley Davidson Outputs the Nadler-Tushman Congruence Model" Research Paper in a Bibliography
“Harley Davidson Outputs the Nadler-Tushman Congruence Model.” A1-TermPaper.com, 2009, https://www.a1-termpaper.com/topics/essay/harley-davidson-outputs-nadler-tushman/98529. Accessed 5 Oct 2024.
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